Semcasting Overview

Semcasting's proprietary Smart Zones Technology revolutionizes identity management and audience targeting. This platform excels in resolving key pain points for first-party data owners by offering precise identity resolution and marketing activation. AudienceDesigner by Semcasting allows businesses to craft tailored campaigns with transparent, data-driven insights. The Identity ToolBox serves as an all-encompassing go-to-market platform, enhancing lead generation efforts. Notably, Semcasting's approach is cookieless, ensuring privacy compliance while maintaining effective audience engagement. Semcasting's Identity Graph further supports comprehensive audience insights, making it a pivotal tool for businesses seeking measurable results in their marketing strategies.

Use Cases

Customers recommend Advertisement, Onboarding, Forecasting, as the business use cases that they have been most satisfied with while using Semcasting.

Other use cases:

  • Relationship Management
  • Content Management
  • Generation Of New Leads
  • Funnel Analysis
  • Database Marketing
  • Influencer Marketing
  • Campaign Management
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Business Priorities

Improve Visibility and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Semcasting.

Other priorities:

  • Improve Digital And Social Presence
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Shorten Ramp Up Time
  • Acquire Customers
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Semcasting Use-Cases and Business Priorities: Customer Satisfaction Data

Semcasting works with different mediums / channels such as Social Media. Website. and E-Mail.

Semcasting's features include Personalization, and Recording. and Semcasting support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Semcasting analytics capabilities include Analytics, and Custom Reports.

Semcasting, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Semcasting leads in Identity Management and Audience Targeting with Smart Zones Technology. Real-time measurement and design are also provided by their proprietary solutions.

Semcasting Customer wins, Customer success stories, Case studies

What makes Semcasting ideal for Onboarding?

How does Semcasting facilitate Content Management?

29 buyers and buying teams have used Cuspera to assess how well Semcasting solved their Lead Generation needs. Cuspera uses 190 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.

Vertical Market Provider (VMP) - Marketing And Advertising

Semcasting IdentityXchange (IDX) API helped Vertical Market Provider (VMP) boost digital advertising for real estate professionals. VMP faced low match rates and slow activation with traditional onbo...arding, limiting reach and automation. By switching to IDX, VMP achieved 2.3X audience scale and could deploy audiences in under an hour. Leads were delivered within a day of site visits. IDX enabled VMP to support thousands of realtors with faster, more effective targeted advertising and lead generation.

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TV advertising and measurement platform - Marketing And Advertising

AudienceDesigner by Semcasting (ADS) and IdentityXchange (IDX) helped a TV advertising and measurement platform improve CTV ad measurement. The platform needed to connect and measure audiences across... CTV, display, and native ads. Semcasting's IDX built an identity graph linking many IDs to people and locations. The solution matched 92% of first-party audiences and scored 78% of identifiers as highly verified. This improved transparency and optimization for digital ad campaigns.

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A leading amusement park - Entertainment

Semcasting's Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used competitor conquesting and third-party data to reac...h people who visited other parks and past customers. Semcasting's managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA. The park achieved a 942% return on ad spend (ROAS) and an 86% match rate.

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A leading amusement park - Entertainment

Semcasting’s Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used competitor conquesting and third-party data to reac...h people who visited other parks and past customers. Semcasting’s managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA and achieved a 942% ROAS. The client saw an 86% match rate for their customer file.

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A leading vacation cruise line - Hospitality

Semcasting used its on-demand modeling and direct mail solution for a leading vacation cruise line. The cruise line wanted to grow its customer base and attract younger travelers. Semcasting built 15... predictive models to target new prospects. They mailed 50,000 high-propensity households with a single direct mail piece. The campaign delivered over 500% ROI, with 75 bookings from 93 responses and $139,936 in revenue.

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A national window blinds and shades franchise - Consumer Goods

Semcasting used its ADX Site Pixel and predictive modeling to help a national window blinds and shades franchise. The franchise wanted more website leads and better lead quality while keeping cost pe...r lead under $100. Semcasting targeted 2.8 million homebuyers with high income and delivered 6 million ad impressions in three months. The campaign achieved a 31% improvement in cost per lead, with CPL 46% below target and a 10% website visitor conversion rate.

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lightning

Peers used Semcasting for advertisement and onboarding

Semcasting Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.76/5 ★

Read Reviews (5)
Analytics

4.24/5 ★

Read Reviews (41)
Custom Reports

4.15/5 ★

Read Reviews (30)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.76/5 ★

Read Reviews (5)
Analytics

4.24/5 ★

Read Reviews (41)
Custom Reports

4.15/5 ★

Read Reviews (30)

Software Failure Risk Guidance

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for Semcasting

Top Failure Risks for Semcasting

Semcasting, Inc. News

Product

Semcasting Launches Identity ToolBox : Revolutionary Solution for Data Discovery and Marketing Performance

Semcasting has launched Identity ToolBox, a new solution aimed at enhancing data discovery and improving marketing performance.

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Semcasting, Inc. Profile

Company Name

Semcasting, Inc.

Company Website

//semcasting.com

HQ Location

North Andover, MA

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