smartzer: Product updates, Customer stories, and Insights | 2026 Cuspera

Smartzer's interactive shoppable video platform helped Ralph Lauren create an online retail experience for their Milan flagship store. The video let customers shop directly by clicking on products us...ing Smartzer's hot-spot tagging technology. This made it easy for viewers to explore and buy items instantly. The campaign achieved a 32% click through rate and a 59% engagement rate. Ralph Lauren used this solution to bring exclusive in-store experiences to online shoppers.
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Smartzer's shoppable video technology helped Jo Malone turn a Christmas brand film into an interactive shopping experience. Viewers could click on gift boxes to discover and buy products directly. Th...e campaign ran globally on Jo Malone's website, social media, and email. The interactive video reached a 30% engagement rate and a 9% click-through rate. Some markets saw up to 80% viewer interaction. The project moved customers from awareness to purchase.
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Smartzer's live shopping platform helped Neom Organics promote their new sleep therapy range. The brand used live video to show products and answer customer questions in real time. Customers could bu...y products directly from the live stream. Neom Organics saw an 87% engagement rate and a 27% click-through rate. The live shopping experience made it easy for customers to learn about and buy products.
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Smartzer's interactive video platform helped Brown Thomas create shoppable videos for fashion, beauty, and home goods. The retailer wanted to make online shopping easy and engaging for customers. Sma...rtzer's video hotspot technology let viewers explore and buy products directly from videos. Product tags included color and size options with add-to-cart features. Brown Thomas saw a 44% engagement rate and a 14% click-through rate across all videos.
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Smartzer's shoppable video technology helped Feelunique make shopping easier for their customers. The interactive video let viewers click on products and buy them right from the video. Feelunique wor...ked with NARS to show off the Orgasm makeup collection. Customers could see models use the products and shop instantly. The project led to a 4X increase in conversion rate, a 40% engagement rate, and a 26% click-through rate.
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Smartzer's shoppable video platform helped Adidas make their Reimagine sport film interactive on Adidas.com. Viewers could click on looks in the video to see product details and shop directly. The ca...mpaign aimed to boost engagement and drive traffic to product pages. The interactive video achieved a 62% engagement rate. 20% of viewers clicked through to product detail pages, showing strong results for connecting content to commerce.
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