Sovrn Overview

Sovrn Platform addresses the challenges faced by publishers in monetizing content on the open web. It offers a comprehensive suite of data and monetization tools tailored for publishers. The platform enables publishers to maximize revenue through advanced ad management solutions, ensuring they retain more of their earnings. Sovrn's tools provide detailed insights into audience behavior, allowing publishers to optimize their content strategies effectively. Trusted by top publishers globally, the platform is designed to enhance the financial performance of digital content through precise data analytics and efficient ad operations.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Sovrn.

Other use cases:

  • Content Publishing
  • Social Media Analytics
  • Lead Qualification: Technographic
  • Training & Onboarding
  • Products & Pricelist Management
  • Generation Of New Leads
  • Content Curation
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Business Priorities

Increase Sales & Revenue and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Sovrn.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
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Sovrn Use-Cases and Business Priorities: Customer Satisfaction Data

Sovrn works with different mediums / channels such as Website.

Sovrn's features include SEM, Dashboard, Rewards, etc. and Sovrn support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Sovrn analytics capabilities include Analytics, and Custom Reports.

Reviews

"...sovrn helps publishers claim their stake in the independent web...." Peer review

Sovrn, Renderforest Video, InVideo, TelemetryTV, Crowdriff Platform, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sovrn provides data and monetization tools for top publishers. Thousands trust the Sovrn Platform to succeed online.

Popular Business Setting

for Sovrn

Top Industries

  • Internet

Popular in

  • Small Business

Sovrn is popular in Internet, and is widely used by Small Business,

Sovrn Customer wins, Customer success stories, Case studies

How can Sovrn enhance your Sending & Publishing Communications process?

How efficiently Does Sovrn manage your Engagement Management?

What Are the key features of Sovrn for Content Publishing?

Why is Sovrn the best choice for Social Media Analytics?

11 buyers and buying teams have used Cuspera to assess how well Sovrn solved their Publisher Ad Management needs. Cuspera uses 545 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Monumetric - Marketing And Advertising

Sovrn Signal helped Monumetric make nearly 25% of their publisher visitors addressable with hashed email. Monumetric used Sovrn Signal to link first-party data to ID5 IDs, improving data visibility a...nd transparency for buyers. This led to over 2x CPM for almost a quarter of their traffic. Monumetric scaled partnerships with ID5 and other identity partners using Sovrn Signal. The solution helped future-proof revenue in a cookieless ecosystem.

Read on →

Zip - Financial Services

Zip, a buy now, pay later solution, wanted to monetize their app traffic. They partnered with Sovrn to create an affiliate strategy. Sovrn's large network of merchants helped Zip monetize their merch...ant links. This led to a 600% increase in affiliate click growth. Sovrn continues to optimize Zip's performance and find new growth opportunities.

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Mumsnet - Internet

Mumsnet, a UK-based parenting platform, wanted to improve its advertising yield and efficiency. They used Sovrn Signal's dynamic pricing tool to optimize ad pricing. By adding a single line of JavaSc...ript code, they could dynamically measure and price ads. This led to a 10% revenue uplift and a 21% yield increase. The solution helped Mumsnet adapt to market changes and maximize revenue.

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Daily Voice - Media Production

Daily Voice, a digital news platform, wanted to increase its programmatic advertising yield and operational efficiency. They used Sovrn Signal's dynamic pricing tool to optimize ad pricing. By adding... a single line of JavaScript code, they could dynamically measure, price, and monetize ad units. This resulted in a 10% overall revenue increase and a 20% average revenue uplift across all ad formats.

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Sovrn and ID5 - Advertising

Sovrn and ID5 partnered to address the challenge of cookieless web environments. Many publishers struggle to leverage their data assets. Sovrn Signal and ID5 ID were tested to provide privacy-safe so...lutions for enriching and segmenting first-party data. The results showed a near two times greater lift in CPMs. This solution helps publishers enhance their data and improve ad performance.

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Frequently Asked Questions(FAQ)

for Sovrn

What is Sovrn used for?

Sovrn is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Scale Best Practices by Sending & Publishing Communications, Advertisement and Engagement Management .

What are the top features of Sovrn?

SEM, Dashboard and Rewards are some of the top features of Sovrn.

What are Sovrn alternatives?

Renderforest Video, InVideo, TelemetryTV and Crowdriff Platform are popular alternatives for Sovrn.

Where is Sovrn located?

Sovrn is headquartered at Boulder, Colorado.
lightning

Peers used Sovrn for sending & publishing communications and advertisement

Sovrn Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.86/5 ★

Read Reviews (48)
Custom Reports

4.79/5 ★

Read Reviews (24)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.86/5 ★

Read Reviews (48)
Custom Reports

4.79/5 ★

Read Reviews (24)

Sovrn Integrations

Sovrn integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.91/5 ★

Read Reviews (22)
Data Import

4.07/5 ★

Read Reviews (15)

HorizonIQ

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Stirista Scout

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sovrn

Overall Risk Meter

Low Medium High

Top Failure Risks for Sovrn

Sovrn, Inc. News

Partnership

Sovrn Partners With Dappier to Unlock Conversational Ai Advertising for ...

Sovrn and Dappier have formed a partnership to enhance AI advertising for publishers and marketers. This collaboration allows publishers to monetize AI interactions through Sovrn-powered ads embedded in AI copilots, offering real-time content syndication and conversational ad placements. The partnership aims to provide a solution to the disruption caused by AI in traditional ad models by enabling branded AI experiences and unlocking new ad inventory.

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Product

Commerce Audiences Explained

Sovrn has introduced its Commerce Audiences product, leveraging its affiliate platform and Sovrn Exchange to create actionable audience segments from real-time purchase behavior. This product allows advertisers to target high-intent shoppers across various channels, while publishers benefit from increased advertiser interest without losing data control.

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Product

Sovrn Launches Sovrn for Creators, Making It Easier for Creators to ...

Sovrn launched "Sovrn for Creators," a new affiliate monetization toolkit that enables creators to earn from day one. The platform offers access to over 50,000 merchants, allowing creators to monetize through CPC and CPA programs. Tools like a Chrome Extension and iOS app streamline affiliate link creation. The initiative aims to support new and emerging creators by providing scalable earning opportunities.

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Product

Introducing Sovrn for Creators

Sovrn has launched "Sovrn for Creators," a new affiliate monetization toolkit designed to help creators earn from day one. The platform offers access to over 50,000 merchants and tools like a Chrome Extension and iOS app for quick affiliate link creation. It supports CPC and CPA merchant programs, enabling creators to monetize their content efficiently.

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Sovrn, Inc. Profile

Company Name

Sovrn, Inc.

Company Website

//sovrn.com

HQ Location

Boulder, Colorado

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES C