Spectrm: Product updates, Customer stories, and Insights | 2026 Cuspera

Spectrm's Messenger bot helped Volkswagen book more test drives for new electric vehicles. Volkswagen used Facebook Messenger to guide buyers and collect zero party data. The solution delivered a 3x ...higher click-through rate compared to their onsite configurator. Volkswagen also saw a 6.2 point uplift in messaging agreement versus business as usual. The chatbot made it easy for customers to find the right car and book a test drive online.
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Uber Eats used Spectrm's Messenger bot to boost app installs and order revenue. Rising app install costs and low activation rates were key challenges. Uber Eats sent private loyalty offers and coupon...s to new users through Facebook Messenger. This approach led to 6x more first orders and 4x more purchases via Messenger compared to ads that click to app. The cost per first order dropped by 80%.
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Zalando wanted to boost engagement and sales during live shopping events. They used Messenger to send special offers to customers who reacted during these events. This made it easy for people to inte...ract and get personalized deals. Zalando collected data from chats to improve future offers. As a result, they saw a 3.2x increase in ROAS, a 5-point awareness lift among Gen Z, and 64% of comments were shopping requests.
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Premier League wanted to keep more users coming back to their Fantasy Premier League app. Many users turned off app notifications or stopped using the app. Premier League used Messenger to send speci...al offers and prizes to users. They sent recurring notifications and personalized messages. 35% of users opted in for these messages and 27% clicked on them. This helped increase app retention and user engagement.
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6thStreet wanted to help customers find shoes easily and make shopping more personal. They used a Messenger bot that asked about style and color preferences and gave product recommendations in chat. ...The bot helped guide shoppers and collect customer data. 6thStreet saw an 8% conversion rate from Messenger, which is four times higher than their website. They also had a 45% average opt-in rate for recurring notifications. This helped them increase sales and keep customers coming back.
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The United Nations wanted to raise awareness for their ACTNOW initiative and educate people about climate change. They faced challenges like ad fatigue and low trust in non-profits. They used Messeng...er to send automated, personalized messages and start one-to-one conversations. They captured data to personalize the experience and sent tailored content to users. This helped increase brand awareness and encouraged more people to participate and donate.
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