Spectrm Overview

Spectrm transforms how consumer marketers engage with audiences by leveraging zero party data and conversational marketing automation. This platform enables businesses to initiate two-way conversations via AI marketing chatbots on popular messaging channels like Facebook and Instagram. By integrating directly into chat conversations, Spectrm allows brands to share product offers that convert, fostering a directly reachable audience. A standout feature is its ability to re-engage customers over time, ensuring sustained interaction and loyalty. This approach not only boosts revenue but also enhances customer experience by providing personalized and meaningful interactions.

Use Cases

Customers recommend Helpdesk Management, Engaging And Following Up, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Spectrm.

Other use cases:

  • Onboarding
  • Advertisement
  • Drip Marketing
  • Conversion Management
  • Content Management
  • Funnel Analysis
  • Contract Management
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Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Spectrm.

Other priorities:

  • Improve ROI
  • Launch New Products
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Spectrm Use-Cases and Business Priorities: Customer Satisfaction Data

Spectrm works with different mediums / channels such as Mobile. and Phone Calls.

Spectrm's features include Personalization, and Bot. and Spectrm support capabilities include AI Powered, Email Support, Chat Support, etc. also Spectrm analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I would recommend Spectrm to any company who either understands the power of chatbots or wants to try out alternative channels outside email, ads, etc...." Peer review by Eduards C, Global Campaign Manager, Information Technology and Services

Spectrm, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Spectrm automates one-on-one conversations with audiences on search, social, and display. Marketing efforts are scaled efficiently using their conversational platform.

Popular Business Setting

for Spectrm

Top Industries

  • Information Technology and Services
  • Media Production

Popular in

  • Mid Market
  • Enterprise

Spectrm is popular in Information Technology And Services, and Media Production, and is widely used by Mid Market, and Enterprise,

Comprehensive Insights on Spectrm Use Cases

How does Spectrm facilitate Engaging And Following Up?

How does Spectrm facilitate Segmentation And Targeting?

What solutions does Spectrm provide for Onboarding?

11+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Spectrm solved their Conversational Marketing needs. Cuspera uses 101 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Case Studies

Non-Profit Organization Management

CASE STUDY United Nations

The United Nations wanted to raise awareness for their ACTNOW initiative and educate people about climate change. They faced challenges like ad fatigue and low trust in non-profits. They used Messeng...er to send automated, personalized messages and start one-to-one conversations. They captured data to personalize the experience and sent tailored content to users. This helped increase brand awareness and encouraged more people to participate and donate.

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Marketing and Advertising

CASE STUDY MVF

MVF wanted to help their client, Expert Market, get more leads and sales. They used Facebook Messenger to talk to people and collect their contact information. MVF set up a Messenger bot to guide buy...ers and answer questions. This made it easier for people to learn about Expert Market and make a decision. MVF was able to get more leads and speed up the sales process for their client.

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Apparel & Fashion

CASE STUDY Breitling

Breitling wanted to make shopping for watches more personal and easy for customers. They used automated Instagram DMs to guide shoppers and recommend products in real time. The solution helped them r...each younger customers and keep them engaged. Breitling captured customer preferences in chat to personalize offers. The company improved conversion rates by using these automated messages. Customers interacted with the bot and found watches that fit their needs.

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Entertainment

CASE STUDY Premier League

Premier League wanted to keep more users coming back to their Fantasy Premier League app. Many users turned off app notifications or stopped using the app. Premier League used Messenger to send speci...al offers and prizes to users. They sent recurring notifications and personalized messages. 35% of users opted in for these messages and 27% clicked on them. This helped increase app retention and user engagement.

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Apparel & Fashion

CASE STUDY 6thStreet

6thStreet wanted to help customers find shoes easily and make shopping more personal. They used a Messenger bot that asked about style and color preferences and gave product recommendations in chat. ...The bot helped guide shoppers and collect customer data. 6thStreet saw an 8% conversion rate from Messenger, which is four times higher than their website. They also had a 45% average opt-in rate for recurring notifications. This helped them increase sales and keep customers coming back.

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Apparel & Fashion

CASE STUDY Deichmann

Deichmann wanted to engage younger shoppers and boost loyalty program participation on Instagram. They used Instagram DM automation to send private offers and guide users through a personalized shopp...ing journey. The campaign let people react to Instagram Stories and start one-on-one chats with the brand. Deichmann captured customer preferences and sent tailored product recommendations. This approach helped turn social media engagement into real sales and built a loyal audience on Instagram.

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Video

How to Succeed in the Future of One-to-One Marketing

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Peers used Spectrm for helpdesk management and engaging and following up

Spectrm Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (5)
Analytics

3.50/5 ★

Read Reviews (2)
Custom Reports

2.60/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (5)
Analytics

3.50/5 ★

Read Reviews (2)
Custom Reports

2.60/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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for Spectrm

Top Failure Risks for Spectrm

Spectrm Ltd News

Retention Marketing Challenges: Advice from CRM Marketers

Podcast guests, Peter Klein, Carl-Adam Makborn, and Tobias Lüder, share their pro tips on how to overcome retention marketing's biggest challenges.

The post Retention Marketing Challenges: Advice from CRM Marketers appeared first on Spectrm.

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Spectrm Ltd Profile

Company Name

Spectrm Ltd

Company Website

https://spectrm.io/

HQ Location

Berlin

Employees

11-50

Social

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Financials

SEED