Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
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Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting cont...ent accordingly." - Abby Eddy

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Sprout Social Customer wins, Customer success stories, Case studies

What solutions does Sprout Social provide for Social Media Management?

How can Sprout Social optimize your Communication Management Workflow?

How efficiently Does Sprout Social manage your Engagement Management?

What benefits does Sprout Social offer for Content Management?

How does Sprout Social address your Social Media Marketing Challenges?

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Aaron Bata

Head of Customer Experience

Tuft & Needle

What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata
Sprout Social testimonial

Katie Bisbee

Chief Marketing Officer

DonorsChoose

We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Aaron Bata

Head of Customer Experience

Tuft & Needle

What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata
Sprout Social testimonial

Katie Bisbee

Chief Marketing Officer

DonorsChoose

We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee

Sprout Social - Internet - internet

Sprout Social used its own social media management platform to improve global social customer care. The team analyzed the Inbox Activity Report and found slow response times during after-hours suppor...t. They expanded after-hours coverage and trained staff to provide better support. As a result, they handled 36,000 messages in Smart Inbox in 2023, cut average response time by 55%, and increased tag rate by 37%. This led to faster, more organized, and more personalized customer support.

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Royal National Institute of Blind People (RNIB) - Non Profit Organization Management - Non-Profit Organization Management

Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an accessible platform for blind and partially sighted staff. After tes...ting many tools, they chose Sprout Social for its strong accessibility features. The team now works faster, manages more messages, and creates better content. Sprout’s Smart Inbox and reporting tools improved efficiency and community engagement.

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Medallia - Information Technology And Services - Information Technology and Services

Sprout Social's Employee Advocacy tool helped Medallia boost employee adoption by 45% in just two weeks. The company earned $136,553 in media value from August to October 2022. Medallia saw a 48.6% y...ear-over-year increase in engagements after relaunching its advocacy program. Using Sprout's Premium Analytics and social listening, Medallia improved content strategy and engagement. Video and imagery content led to a 174% increase in video views and a 39.5% higher engagement rate on LinkedIn.

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Ivanti - Information Technology And Services - information technology and services

Sprout Social helped Ivanti build a strong brand ambassador program. Ivanti wanted to boost employee advocacy and brand awareness. With Sprout Social's Employee Advocacy tool, Ivanti learned how to i...mprove their program and set new goals. In the first month, Ivanti saw a 16 million increase in reach and $500,000 in earned media value. Employee adoption of the program grew by 171%.

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Medallia - Information Technology And Services - Information Technology and Services

Sprout Social helped Medallia boost employee advocacy and content performance. Medallia used Sprout's Premium Analytics and Tagging to track content and prove ROI. Video views on LinkedIn rose 174% y...ear-over-year, with a 50% increase in engagements and a 39.5% higher engagement rate. Twitter video views jumped 1,884%. Employee advocacy users grew 45% in two weeks after relaunching with Sprout. Medallia now posts more effective content and saves time with Sprout's automation features.

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Lemonade - Insurance - Insurance

Sprout Social helped Lemonade boost social media engagement by 1,373% and impressions by 758% in one year. Lemonade used Sprout's publishing, reporting, and community management tools to streamline w...orkflows and track performance. The team achieved a 99% message action rate within 24 hours, up from 66% the previous year. Sprout's sentiment analysis and custom reporting supported Lemonade's creative, data-driven strategy. This approach built brand trust and cultural relevance in the insurance industry.

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Social Customer Care by Sprout Social

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Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Financial

SPT Press Release: Sprout Social to Announce First Quarter 2026 F...

Sprout Social will announce its first quarter 2026 financial results on May 7, 2026, after market close. The results will be discussed in a conference call and webcast scheduled for the same day.

Financial

Sprout Social Q1 2026 results set for May 7

Sprout Social will announce its Q1 2026 financial results on May 7.

Product

Social Media is Now the Top Source for Breaking News, New Sprout Social ...

Sprout Social's Q1 2026 Pulse Survey reveals that social media has become the top source for breaking news, surpassing traditional media. However, 88% of users express declining trust due to AI-generated content. The survey highlights the importance of transparency and authenticity in social media engagement, especially among Gen Z, who are increasingly selective about content.

Awards

Sprout Social Tops G2 Spring 2026, Named #1 Social Listening Tool

Sprout Social has been recognized as the top social listening tool in G2's Spring 2026 reports, earning the #1 spot in 59 categories and receiving 198 leader badges. This recognition highlights Sprout Social's advancements in social intelligence and AI, enabling brands to transition from reactive to predictive decision-making. The platform's robust features in analytics, governance, and AI-driven insights are praised by customers.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D