Strategy One (formerly Microstrategy) Overview

MicroStrategy unleashes the power of big data with easy-to-use analytics and visualization tools integrated with 70+ data sources. Features include cloud access, enterprise platform, HyperIntelligence, mobility, and more.

Use Cases

Customers recommend Competitive Intelligence, Social Media Analytics, Lead Analytics, as the business use cases that they have been most satisfied with while using Strategy One (formerly Microstrategy).

Other use cases:

  • Forecasting
  • Sending & Publishing Communications
  • Training & Onboarding
  • Engagement Management
  • Helpdesk Management
  • Collaboration
  • Workflow Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Strategy One (formerly Microstrategy).

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
  • Establish Thought Leadership
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Strategy One (formerly Microstrategy) Use-Cases and Business Priorities: Customer Satisfaction Data

Strategy One (formerly Microstrategy) works with different mediums / channels such as Mobile.

Strategy One (formerly Microstrategy)'s features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Strategy One (formerly Microstrategy) support capabilities include Email Support, AI Powered, Phone Support, etc. also Strategy One (formerly Microstrategy) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I log into Microstrategy every day to analyze reports, I can easily customize them so they fit my needs, it's a great way to stay organized and up to date on what is going on in my accounts...." Peer review by Kathleen P., Publishing

Strategy One (formerly Microstrategy), Phocas, ZAP Data Hub, Jedox, Alteryx, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Strategy One (formerly Microstrategy)

Top Industries

  • Information Technology and Services
  • Computer Software
  • Retail

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Strategy One (formerly Microstrategy) is popular in Information Technology And Services, Computer Software, and Retail and is widely used by Large Enterprise, Enterprise, and Mid Market.

Strategy One (formerly Microstrategy) Customer wins, Customer success stories, Case studies

How does Strategy One (formerly Microstrategy) facilitate Competitive Intelligence?

What Are the key features of Strategy One (formerly Microstrategy) for Social Media Analytics?

How does Strategy One (formerly Microstrategy) address your Lead Analytics Challenges?

How does Strategy One (formerly Microstrategy) address your Forecasting Challenges?

Why is Strategy One (formerly Microstrategy) the best choice for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Strategy One (formerly Microstrategy) solved their Business Intelligence needs. Cuspera uses 4984 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Frequently Asked Questions(FAQ)

for Strategy One (formerly Microstrategy)

What is Strategy One (formerly Microstrategy)?

Microstrategy is an open Enterprise analytics and mobility platform powering organizations with Business intelligence and analytics required for accelerating business growth. Microstrategy’s unified architecture features integrations with leading technology vendors and open-source tools. It is also available as a mobile application on iOS or Android devices.

Microstrategy features include Analytics, Mobility, Hyperintelligence, Digital Id and Mobile Telemetry, Enterprise platform and Cloud. Microstrategy Cloud enables accessing the software through AWS or Azure that provides flexibility, scalability and ability to access the software from any location across the globe.

MicroStrategy’s Enterprise platform feature provides a centralized platform and analytics tools that can be accessed across the enterprise, enabling object reusability and tools for migrating, validating, and monitoring usage across the entire enterprise. The HyperIntelligence feature provides zero-click relevant contextual insights about customers, products, employees, and more - directly on the websites, applications, and devices being used.

What is Strategy One (formerly Microstrategy) used for?

Strategy One (formerly Microstrategy) is a Business Intelligence Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Competitive Intelligence, Social Media Analytics and Lead Analytics .

What are the top features of Strategy One (formerly Microstrategy)?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Strategy One (formerly Microstrategy).

Who uses Strategy One (formerly Microstrategy)?

Strategy One (formerly Microstrategy) is used by Information Technology And Services, Computer Software and Retail among other industries.

What are Strategy One (formerly Microstrategy) alternatives?

Phocas, ZAP Data Hub, Jedox and Alteryx are popular alternatives for Strategy One (formerly Microstrategy).

Where is Strategy One (formerly Microstrategy) located?

Strategy One (formerly Microstrategy) is headquartered at 1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA.
lightning

Peers used Strategy One (formerly Microstrategy) for competitive intelligence and social media analytics

Strategy One (formerly Microstrategy) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)

Software Failure Risk Guidance

?

for Strategy One (formerly Microstrategy)

Overall Risk Meter

Low Medium High

Top Failure Risks for Strategy One (formerly Microstrategy)

Strategy News

Financial

Saylor Signals MicroStrategy Set to Expand Bitcoin Holdings

MicroStrategy, led by Michael Saylor, continues to expand its Bitcoin holdings, purchasing 4,871 BTC for over $329.8 million on April 6. This acquisition brings its total to 766,970 BTC, valued at approximately $54.5 billion. Despite unrealized losses of $14.5 billion for Q1 2026, the company maintains a long-term strategy, outpacing new BTC supply from miners.

Financial

MicroStrategy Announces Plan to Raise $42 Billion for Mega Bitcoin Acquisition

MicroStrategy plans to raise $42 billion through two equity offerings to fund a major Bitcoin acquisition. The company aims to surpass BlackRock in Bitcoin holdings. This move highlights MicroStrategy's aggressive Bitcoin accumulation strategy and increasing institutional interest, as evidenced by the Canadian Pension Fund's recent acquisition of 438,000 BTC through MicroStrategy.

Financial

MicroStrategy Adds $1.2B in Bitcoin, Signals New Profit Model

MicroStrategy, led by Michael Saylor, has acquired 22,337 BTC worth $1.57 billion, funded by $1.2 billion in high-yield preferred shares and $400 million in equity. This marks their 12th consecutive weekly Bitcoin purchase in 2026. The company now holds 761,068 BTC, representing 3.5% of Bitcoin's supply. Saylor emphasizes "Bitcoin Gain" over traditional net income, focusing on Bitcoin accumulation per share.

Financial

MicroStrategy Accumulates 1, 420 BTC as STRC Volume Hits Record $300M

MicroStrategy has acquired 1,420 Bitcoin using funds from its STRC preferred equity, continuing its strategy of aggressive Bitcoin accumulation. The STRC trading volume reached a record $300 million, indicating strong investor demand. This move highlights MicroStrategy's innovative approach of using financial instruments to increase its Bitcoin holdings, reinforcing its position as the largest public-company holder of Bitcoin.

Strategy Profile

Company Name

Strategy

Year Founded

1989

HQ Location

1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA

Employees

1001-5000

Social

Financials

IPO