Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in h...elping us find and test new strategies to be even more successful with future campaigns." - Liliana Coimbra

Taboola, Outgrow, TelemetryTV, Crowdriff Platform, Cincopa, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Taboola Customer wins, Customer success stories, Case studies

What solutions does Taboola provide for Sending & Publishing Communications?

How can Taboola enhance your Engagement Management process?

What solutions does Taboola provide for Content Management?

Why is Taboola the best choice for Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Liliana Coimbra

Performance Marketing Manager

Colvin

We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns.

Testimonial By Liliana Coimbra
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Bill Richmond

Chief Executive Officer

BlueBet

We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond
CUSTOMERS TESTIMONIALS
Taboola testimonial

Liliana Coimbra

Performance Marketing Manager

Colvin

We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns.

Testimonial By Liliana Coimbra
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Bill Richmond

Chief Executive Officer

BlueBet

We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond
 

BuzzFeed Asia chooses DeeperDive from Taboola - Manila Standard

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance user engagement in Singapore, Malaysia, and the Philippines. DeeperDive integrates AI-driven search capabilities di...rectly on publisher websites, offering users instant, context-rich answers and increasing site engagement. This collaboration aims to boost BuzzFeed's digital presence and open new revenue streams through AI-powered content and advertising.

 

Taboola Asia Selects DeeperDive from Taboola, Gen AI Answer Engine Built for the Open Web

Taboola Asia has chosen DeeperDive, a generative AI answer engine developed by Taboola, to enhance its capabilities for the open web. This selection highlights Taboola's focus on leveraging AI techno...logy to improve digital performance.

 

BuzzFeed Asia Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open ...

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams in Southeast Asia. DeeperDive integrates AI-driven content directly ...on publisher websites, offering readers timely, contextual answers and increasing site engagement. This partnership allows BuzzFeed to leverage AI for a richer user experience and potential ad revenue growth.

Open English - Education

Taboola helped Open English double its leads year over year using native advertising and retargeting. Open English used Taboola Image Ads to reach more people in Latin America. Taboola delivered a co...nversion rate twice as high as other channels. The platform also provided a safe environment for ads. Open English now uses Taboola’s Maximize Conversions bidding to keep growing its leads.

Philips Home Appliances - Consumer Electronics

Philips Home Appliances used Realize by Taboola to target high-quality audiences for its Garment Steamer campaign. The company faced stagnant results on traditional media and needed better performanc...e. By using Realize’s first-party data and Motion Ads, Philips Home Appliances reached users in metro cities and relevant categories. The campaign achieved a 25% higher conversion rate and a 30% lower bounce rate than the network average. Philips Home Appliances also saw more qualified leads and higher viewable click-through rates.

eToro - Financial Services

eToro wanted a new media channel to grow their global reach and brand. They worked with Taboola to make a yearly plan using custom content, video, and special landing pages. They used Taboola’s audie...nce tools and creative team to reach the right people. Over 30% of eToro’s registrations became paying users. They also lowered their cost per mille views by 40% and reached more people in their target markets.

CRIANDO MINHA CAMPANHA

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Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, TelemetryTV, Crowdriff Platform and Cincopa are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Awards

Taboola Earns Great Place To Work Certification

Taboola has been certified as a Great Place To Work, recognized for its positive workplace culture across multiple global offices. The certification is based on employee feedback, with 89% of U.S. employees affirming Taboola as a great workplace, significantly above the national average. High marks were given for inclusivity, work environment, and peer support.

Partnership

BuzzFeed Taps Taboola's DeeperDive AI To Power Asia Sites - Benzinga

BuzzFeed has partnered with Taboola to integrate the DeeperDive AI tool on its Southeast Asia sites, including Singapore, Malaysia, and the Philippines. This AI-powered search assistant enhances user engagement by providing instant answers and related content suggestions, while also offering monetization opportunities through high-intent ads. The collaboration aims to strengthen BuzzFeed's digital publishing model and user interaction.

Partnership

Taboola (TBLA) Partners with The Bangkok Post for AI-Driven Content Tool - GuruFocus

Taboola partners with The Bangkok Post to deploy its AI tool, DeeperDive, enhancing digital content interaction on the newspaper's platforms. This collaboration integrates advanced AI search capabilities, allowing users to receive reliable answers from journalistic sources. The partnership aims to improve content engagement using Taboola's AI-driven technology.

Partnership

Taboola's DeeperDive Chosen by Bangkok Post to Power Gen AI Q&A | TBLA Stock News

Taboola announced a partnership with The Bangkok Post to deploy its DeeperDive Gen AI answer engine. This collaboration aims to enhance reader engagement by providing conversational, on-site answers sourced from the publisher's content. It also introduces a new monetization channel by integrating contextually relevant ads into AI results, leveraging Taboola's extensive network data.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE