Taboola Overview

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business." - Emma Andersson

Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Taboola Use Cases

What makes Taboola ideal for Sending & Publishing Communications?

How can Taboola enhance your Engagement Management process?

What Are the key features of Taboola for Content Management?

What benefits does Taboola offer for Generation Of New Leads?

51+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
CUSTOMERS TESTIMONIALS
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen

Case Studies

COMPANY INDUSTRY CASE STUDIES
Taboola case study
Entertainment
Entertainment
Case Study BlueBet

BlueBet Videos Reach Sports Fans Over 1.5 Million Times with Taboola

Read More
Taboola case study
Information Technology and Services
Information Technology and Services
Case Study Colvin

Colvin Sells 50% More Flowers For Valentine’s Day Than Their Campaign Target with Taboola

Read More
Taboola case study
Financial Services
Financial Services
CASE STUDY LBS and Hearts & Science Germany

LBS and Hearts & Science Germany achieved a 117% increase in CTR and lowered CPC by 57% compared to search platforms using Taboola Sponsored Content.

Read More

Video

CRIANDO MINHA CAMPANHA

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Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Taboola secures six-year extension with New Zealand's Otago Daily Times - Mi3

Taboola has extended its partnership with New Zealand's Otago Daily Times for six more years, marking the longest agreement in Taboola's ANZ publisher portfolio. Taboola will continue to provide content recommendations on the newspaper's digital platforms to boost audience engagement and revenue.

05/04/2025 - source

Taboola expands advertising partnership with Microsoft - The Economic Times

Taboola has expanded its advertising partnership with Microsoft.

19/03/2025 - source

Taboola Named Best Workplace 2025 by Built In for All US Offices

Taboola has been named a 2025 best place to work by Built In, recognized for its cultural programs and rewards across all US offices.

26/02/2025 - source

Taboola Inc Feeds

Taboola.com Ltd (TBLA) Q4 2024 Earnings Call Highlights: Record Growth and Strategic Expansion

Taboola.com Ltd (TBLA) reported record growth and strategic expansion during its Q4 2024 earnings call.

26/02/2025 - source

Results: Taboola.com Ltd. Delivered A Surprise Loss And Now Analysts Have New Forecasts - Yahoo Finance

Taboola.com Ltd. unexpectedly reported a financial loss, leading analysts to revise their forecasts for the company.

09/11/2024 - source

Taboola.com Ltd (TBLA) Q3 2024 Earnings: Revenue Hits $433M, GAA - GuruFocus.com

Taboola.com Ltd reported $433 million in revenue for Q3 2024.

06/11/2024 - source

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE