Product Business Settings

Taboola is popular in Internet, Entertainment, and Marketing And Advertising industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Data Management Platform
Marketing Data Intelligence
Customer Data Platform
Conversion Rate Optimization

Taboola Product Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

How satisfied the customers are with Taboola use-cases

Reviews

"We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in h...elping us find and test new strategies to be even more successful with future campaigns." - Liliana Coimbra
"We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to contin...uing to work with Taboola as a critical part of our media mix." - Josh Cohen

Taboola Customer Insights, Testimonials and Case Studies

How can Taboola optimize your Sending & Publishing Communications Workflow?

How efficiently Does Taboola manage your Engagement Management?

How does Taboola address your Content Management Challenges?

What makes Taboola ideal for Generation Of New Leads?

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Liliana Coimbra

Performance Marketing Manager

Colvin

We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns.

Testimonial By Liliana Coimbra
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida

The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
CUSTOMERS TESTIMONIALS
Taboola testimonial

Liliana Coimbra

Performance Marketing Manager

Colvin

We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns.

Testimonial By Liliana Coimbra
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida

The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
 

BuzzFeed Asia chooses DeeperDive from Taboola - Manila Standard

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance user engagement in Singapore, Malaysia, and the Philippines. DeeperDive integrates AI-driven search capabilities di...rectly on publisher websites, offering users instant, context-rich answers and increasing site engagement. This collaboration aims to boost BuzzFeed's digital presence and open new revenue streams through AI-powered content and advertising.

Read on →
 

Taboola Asia Selects DeeperDive from Taboola, Gen AI Answer Engine Built for the Open Web

Taboola Asia has chosen DeeperDive, a generative AI answer engine developed by Taboola, to enhance its capabilities for the open web. This selection highlights Taboola's focus on leveraging AI techno...logy to improve digital performance.

Read on →
 

BuzzFeed Asia Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open ...

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams in Southeast Asia. DeeperDive integrates AI-driven content directly ...on publisher websites, offering readers timely, contextual answers and increasing site engagement. This partnership allows BuzzFeed to leverage AI for a richer user experience and potential ad revenue growth.

Read on →

Lankasri - Media Production

Taboola audience solutions helped Lankasri, a leading Tamil media company, boost website engagement. Lankasri used Taboola Newsroom, Taboola News, and Push Notifications to increase traffic and recir...culation. They also implemented Taboola Feed, Explore More, and organic content widgets. In Q1 2025, these tools drove an 8.7% uplift in total pageviews. Taboola recirculation solutions contributed 6.3% of total pageviews, and Push Notifications generated nearly 2%.

Read on →

Ströer Social Publishing GmbH - Entertainment - Large

Realize, Taboola’s ad platform, helped Ströer Social Publishing GmbH triple their reach. They used Maximize Conversions to optimize for landing page views. Ströer saw a 3X increase in reach, a 13% ri...se in page views per session, and double the revenue per click. The campaign targeted new audiences beyond social networks. Ströer plans to expand their use of Taboola for more growth.

Read on →

Bedrop - Consumer Goods - Small

Taboola native ads helped Bedrop achieve a 35% higher average order value than Meta and Google. Bedrop saw a 77% increase in revenue and a 33% increase in website sessions with native advertising. Th...e company used Taboola’s Maximize Conversions and tracking features to reach new customers and optimize spend. Bedrop’s campaigns exceeded their return on ad spend goal by up to 50%. Native ads also drove 67% more orders since launch.

Read on →

CRIANDO MINHA CAMPANHA

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Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Partnership
 

Taboola And Reach Test GenAI Answers To Keep Readers On Site - Yahoo Finance

Taboola has partnered with Reach to deploy its GenAI-powered DeeperDive answer engine across major UK publisher sites like Express and Daily Star. This collaboration aims to enhance reader engagement and advertising by integrating AI-driven search-style answers and contextually targeted ads. The partnership expands Taboola's AI capabilities beyond traditional content recommendations, potentially increasing its market presence in AI-powered search solutions.

Awards
 

Taboola Earns Great Place To Work Certification

Taboola has been certified as a Great Place To Work, recognized for its positive workplace culture across multiple global offices. The certification is based on employee feedback, with 89% of U.S. employees affirming Taboola as a great workplace, significantly above the national average. High marks were given for inclusivity, work environment, and peer support.

Awards
 

Taboola Earns Great Place To Work Certification - Taboola.com

Taboola has been certified as a Great Place to Work, achieving high employee satisfaction across multiple countries. In the U.S., 89% of employees rated it positively, surpassing the national average. The certification reflects Taboola's commitment to a supportive and inclusive workplace culture.

Partnership
 

BuzzFeed Taps Taboola's DeeperDive AI To Power Asia Sites - Benzinga

BuzzFeed has partnered with Taboola to integrate the DeeperDive AI tool on its Southeast Asia sites, including Singapore, Malaysia, and the Philippines. This AI-powered search assistant enhances user engagement by providing instant answers and related content suggestions, while also offering monetization opportunities through high-intent ads. The collaboration aims to strengthen BuzzFeed's digital publishing model and user interaction.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE