Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
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Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to ...continuing our partnership for years to come." - Apollo Sun

Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Taboola Use Cases

What benefits does Taboola offer for Sending & Publishing Communications?

How can Taboola enhance your Engagement Management process?

How can Taboola optimize your Content Management Workflow?

How does Taboola address your Generation Of New Leads Challenges?

51+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Beatriz Lázaro

Digital Marketing Manager

Aegon

We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. Testimonial By Beatriz Lázaro
CUSTOMERS TESTIMONIALS
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Beatriz Lázaro

Digital Marketing Manager

Aegon

We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. Testimonial By Beatriz Lázaro

Case Studies

Hospital & Health Care

CASE STUDY Amplifon

Taboola helped Amplifon boost leads for hearing device trials. Amplifon used Taboola Motion and Image Ads with Maximize Conversions bidding. They targeted US and European audiences through their EarP...ros channel. The campaign led to a 29% increase in conversion rate and a 50% drop in cost per lead. Amplifon also found advertorial landing pages drove more engagement. They plan to expand these campaigns to more countries.

Automotive

CASE STUDY Peugeot & Publicis Media

Taboola helped Peugeot & Publicis Media launch a campaign for the new Peugeot 3008. They used Taboola’s contextual targeting and retargeting tools. The campaign achieved a 2.45X lower cost per lead t...han their benchmark. They also saw a 51% higher viewable clickthrough rate and a 14% lower cost per acquisition compared to other campaigns. This led to more leads and lower costs for Peugeot.

Marketing and Advertising

CASE STUDY Vivara & Media.Monks

Taboola Dynamic Creative Optimization helped Vivara and Media.Monks boost holiday sales. The challenge was to drive qualified traffic to Vivara’s e-commerce site and meet monthly ROAS goals. They use...d Taboola’s DCO to retarget website visitors with personalized native ads. The campaign led to a 21% increase in ROAS and an 18% higher CTR than other channels. Taboola delivered the second-highest sales and CTR among Vivara’s advertising platforms.

CASE STUDY Crucial & Spark Foundry

Taboola GenAI Ad Maker helped Crucial and Spark Foundry create new ad assets for a gamer-focused campaign. They used AI to make headlines, descriptions, and images for native ads. The AI-generated ad...s got a 200% higher viewable clickthrough rate than the benchmark. They also reached 150% of planned clicks and lowered cost per session by 8%. The campaign outperformed traditional static images and saved time and resources.

Education

CASE STUDY Open English

Taboola helped Open English double its leads year over year using native advertising and retargeting. Open English used Taboola Image Ads to reach more people in Latin America. Taboola delivered a co...nversion rate twice as high as other channels. The platform also provided a safe environment for ads. Open English now uses Taboola’s Maximize Conversions bidding to keep growing its leads.

Food & Beverages

CASE STUDY Nutrientes VidaLabs

Taboola helped Nutrientes VidaLabs reach new users and lower their cost per acquisition. The company used Taboola’s GenAI Ad Maker to quickly create native ads and the Maximize Conversions bidding to...ol to improve campaign results. Nutrientes VidaLabs expanded their reach and increased sales on platforms like Amazon and Mercado Libre. The campaign sometimes outperformed their Meta ads in CPA. The team valued Taboola’s personalized support and advanced solutions.

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CRIANDO MINHA CAMPANHA

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Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Financial

Taboola to Announce Second Quarter 2025 Financial Results on August 6, 2025 - Quiver Quantitative

Taboola will announce its Q2 2025 financial results on August 6, 2025, with a conference call and webcast scheduled for 8:30 a.m. ET. The webcast will be available for replay for one year, providing insights into Taboola's performance and growth.

Product

Taboola to Ramp Up R&D Spend: Can It Drive AI-Led Ad Tech Innovation? - Yahoo Finance

Taboola is increasing its R&D spending to enhance AI capabilities, focusing on innovations like Max Conversions and Abby. This investment aims to improve its recommendation engine and data analytics, boosting ad relevance and user engagement. The companys R&D efforts are pivotal for entering new markets and expanding product offerings, ensuring competitiveness in the digital ad tech space.

Product

Taboola (TBLA) Launches AI Answer Tool for Publisher Websites - Insider Monkey

Taboola has launched an AI Answer Tool designed for publisher websites. This new product leverages generative AI to provide instant, contextually relevant answers to user queries directly on publisher pages. The tool aims to increase user engagement, session duration, and monetization opportunities for digital publishers by integrating advanced AI-driven content recommendations into their platforms.

Product

Taboola (TBLA) Launches AI Answer Tool for Publisher Websites - Yahoo Finance

Taboola has launched DeeperDive, a generative AI answer engine designed for publisher websites. DeeperDive enables publishers to deliver instant, contextually relevant answers to user queries by leveraging their own unique content. The tool aims to help publishers retain audience engagement and protect their content from being bypassed by general AI search engines. This positions Taboola as a key player in AI-powered content discovery and publisher monetization.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE