The Trade Desk DMP: Use-Cases, Insights and Reviews | 2026 Cuspera

Valnet used The Trade Desk's OpenPass, UID2, and OpenPath to boost programmatic revenue. The company wanted to scale identity and monetization strategies for its digital media brands. OpenPass enable...d passwordless logins, increasing authenticated users and improving user experience. UID2 expanded identity coverage, while OpenPath connected Valnet's inventory to more advertiser demand. Valnet achieved a 30% increase in global programmatic revenue across display and video channels.
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Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
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The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.
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OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct ...access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
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The Trade Desk helped Danone Actimel use omnichannel advertising to reach key customers in the UK. Danone wanted to boost brand perception and purchase intent for its immune-support drink. The campai...gn used connected channels and measurement tools. Results included a higher conversion rate, lower time to purchase, and lifts in brand perception and purchase intent. The strategy also delivered incremental reach and cost savings with frequency management.
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The Trade Desk helped Henkel's Schwarzkopf Taft brand reach 15% more households using CTV and Identity Alliance. Henkel wanted to improve campaign reach and control costs for its hair care products. ...They used cross-device identity solutions and audience targeting to optimize ad frequency and budget delivery. The campaign delivered measurable results, including increased household reach and better frequency management.
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