The Trade Desk DMP Overview

The-trade-desk-dmp offers a data marketplace and targeting solutions for connecting with valuable audiences. The Trade Desk simplifies audience targeting with powerful tools.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Digital Marketing, as the business use cases that they have been most satisfied with while using The Trade Desk DMP.

Other use cases:

  • Campaign Management
  • Media Buying
  • Market Research
  • Offer Management
  • Sending & Publishing Communications
  • Media Planning
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using The Trade Desk DMP.

The Trade Desk DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...targeting our ads to a very niche audience quickly by using a combination of 3rd party data providers and their own tech to optimize audiences, ad delivery, reach, etc...." Peer review by User

The Trade Desk DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for The Trade Desk DMP

Top Industries

  • Marketing and Advertising
  • Internet
  • Media Production

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

The Trade Desk DMP is popular in Marketing And Advertising, Internet, and Media Production and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on The Trade Desk DMP Use Cases

Case Studies

Computer Software

CASE STUDY Samsung New Zealand

Samsung New Zealand improved brand perception, achieving a 9.1% ad recall increase, 10.9% lift in consideration, and 78% conversion rate from users exposed to both display and video ads.

Consumer Goods

CASE STUDY Kraft Heinz

Kraft Heinz tracked 3,522 in-store visits from online ads, with 20% of shoppers redeeming a voucher, achieving a 70% lower CPA than their benchmark during Ramadan in Indonesia.

Marketing and Advertising

CASE STUDY Push Digital

Push Digital boosts political candidate’s favorability by 13.9% with CTV-led omnichannel strategy

Automotive

CASE STUDY Audi

Audi drives awareness for electric vehicles among 15M unique users

Retail

CASE STUDY Old Navy

Old Navy collaborated with PHD and The Trade Desk to transition from linear TV to Connected TV (CTV), successfully increasing their incremental reach by 20% through live sports testing. This strategy... reduced the cost per unique household and informed future media buying strategies.-

Consumer Goods

CASE STUDY bareMinerals

bareMinerals' DOOH and retargeting campaign achieved over 22 million impressions, increasing brand awareness at 39% below their cost benchmark, enhancing understanding of ad impact on retail visits.

The Trade Desk DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.08/5

Read Reviews (7)
Custom Reports

1.11/5

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.08/5

Read Reviews (7)
Custom Reports

1.11/5

Read Reviews (9)

Software Failure Risk Guidance

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for The Trade Desk DMP

Top Failure Risks for The Trade Desk DMP

The Trade Desk, Inc. News

Product

The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet

The Trade Desk has launched its European Unified ID (EUID) solution on the Snowflake Marketplace. EUID allows advertisers to activate privacy-focused, cross-channel digital advertising campaigns using authenticated first-party data. This integration helps brands improve campaign targeting and measurement across the open internet, enhancing addressability and data-driven marketing in Europe.

Product

The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First ...

The Trade Desk has launched its European Unified ID (EUID) on the Snowflake Marketplace, enabling joint customers to leverage privacy-conscious, first-party data activation for improved cross-channel digital advertising performance and measurement across the open internet.

Partnership

The Trade Desk Expands Partnerships with OTT Platforms to Pioneer Programmatic Advertising on CTV Inventory

The Trade Desk has expanded partnerships with OTT platforms Viu, iQiyi, and TCL Channel, providing advertisers access to premium CTV inventory across the region. This collaboration enables more effective programmatic advertising on connected TV, enhancing audience reach and campaign performance.

Partnership

NIQ announces global data collaboration with The Trade Desk to enhance audience targeting

The Trade Desk and NIQ have formed a global partnership to integrate NIQs consumer intelligence data into The Trade Desks advertising platform, enabling marketers to access new-to-market audiences and enhance audience targeting capabilities for ad campaigns worldwide.

The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

Financials

IPO