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The Trade Desk: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: The Trade Desk
Brand: The Trade Desk
Rating: 4.33 (332 reviews)

4.33 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(332)

The Trade Desk | A clearer view of digital advertisin

AI Powered

The Trade Desk Overview

The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.

Use Cases

Customers recommend Advertisement, Media Buying, Campaign Management, as the business use cases that they have been most satisfied with while using The Trade Desk.

Other use cases:

Sending & Publishing Communications
Forecasting
Engaging And Following Up
Tracking & Monitoring Communications
Social Media Analytics
Monitoring Social Media
Media Planning

See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using The Trade Desk.

Other priorities:

Acquire Customers
Launch New Products
Improve Efficiency
Build Brand Awareness
Enhance Customer Relationships
Grow Market Share
Increase Sales & Revenue

See all business priorities See less business priorities

The Trade Desk Use-Cases and Business Priorities: Customer Satisfaction Data

The Trade Desk works with different mediums / channels such as Social Media,

The Trade Desk's features include SEM, and Dashboard.

Reviews

"The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer." - Paul S

The Trade Desk, ZEDO, Voluum, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for The Trade Desk

Top Industries

Marketing and Advertising
Internet
Government Administration

Popular in

Small Business
Mid Market
Large Enterprise

The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on The Trade Desk Use Cases

How efficiently Does The Trade Desk manage your Advertisement?

The Trade Desk provides a self-service platform for managing data-driven digital advertising campaigns. The platform empowers advertisers to control reach and frequency, access network-level reporting, and optimize campaigns for cost efficiency. The Trade Desk's capabilities are limited to advertising and do not include the provision of URLs within ad tags.

"...The Trade Desk, the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura, according to the company...." The Trade Desk Plans Expansion In Ventura

Read Reviews

How does The Trade Desk address your Media Buying Challenges?

What solutions does The Trade Desk provide for Campaign Management?

What solutions does The Trade Desk provide for Sending & Publishing Communications?

What Are the key features of The Trade Desk for Forecasting?

16+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well The Trade Desk solved their Cross Channel Advertising needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Paul S Digital Platforms Director The Coca-Cola Company	The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
Emily F Digital Ads Manager Luxury Escapes	Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
Gavin M Moët Hennessy	The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness. Testimonial By Gavin M

CUSTOMERS	TESTIMONIALS
Paul S Digital Platforms Director The Coca-Cola Company	The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
Emily F Digital Ads Manager Luxury Escapes	Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
Gavin M Moët Hennessy	The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness. Testimonial By Gavin M

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Cornetto Consumer Goods	Consumer Goods	CASE STUDY Cornetto Cornetto increased brand lift by leveraging weather and location data for targeted advertising, achieving significant market share growth for Unilever's portfolio. Read More
Samsung Canada Consumer Electronics	Consumer Electronics	CASE STUDY Samsung Canada Samsung Canada improved sales attribution by 19 times using Samsung Sales Measurement, enhancing media targeting and ad campaign planning through better understanding of the customer journey. Read More
bareMinerals Consumer Goods	Consumer Goods	CASE STUDY bareMinerals bareMinerals' DOOH and retargeting campaign achieved over 22 million impressions, increasing brand awareness at 39% below their cost benchmark, enhancing understanding of ad impact on retail visits. Read More

Video

Real Marketers Endorse MNTN Performance TV

Peers used The Trade Desk for advertisement and media buying

The Trade Desk Competitors

The Trade Desk Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.50/5 ★ Read Reviews (5)
Analytics	4.52/5 ★ Read Reviews (24)
Custom Reports	3.42/5 ★ Read Reviews (42)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.50/5 ★ Read Reviews (5)
Analytics	4.52/5 ★ Read Reviews (24)
Custom Reports	3.42/5 ★ Read Reviews (42)

Software Failure Risk Guidance

for The Trade Desk

Overall Risk Meter

Low Medium High

Top Failure Risks for The Trade Desk

The Trade Desk Profile

Company Name

The Trade Desk

Company Website

//thetradedesk.com

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

Financials

IPO