The Trade Desk Overview
The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.
Use Cases
Customers recommend Advertisement, Media Buying, Campaign Management, as the business use cases that they have been most satisfied with while using The Trade Desk.
Business Priorities
Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using The Trade Desk.
The Trade Desk Use-Cases and Business Priorities: Customer Satisfaction Data
The Trade Desk works with different mediums / channels such as Social Media.
The Trade Desk's features include SEM, and Dashboard. and The Trade Desk support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also The Trade Desk analytics capabilities include Analytics, and Custom Reports.
Reviews
"The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital cha...nnels, and let us craft richer experiences and storytelling that appears to have resulted in improved effectiveness." - Gavin M
The Trade Desk, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for The Trade Desk
Top Industries
- Marketing and Advertising
- Internet
- Government Administration
Popular in
- Small Business
- Mid Market
- Large Enterprise
The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration and is widely used by Small Business, Mid Market, and Large Enterprise.
Comprehensive Insights on The Trade Desk Use Cases
How can The Trade Desk enhance your Advertisement process?
How efficiently Does The Trade Desk manage your Media Buying?
What Are the key features of The Trade Desk for Campaign Management?
What makes The Trade Desk ideal for Sending & Publishing Communications?
What Are the key features of The Trade Desk for Forecasting?
16+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well The Trade Desk solved their Cross Channel Advertising needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
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The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness. |
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The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S |
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Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Gavin M Moët Hennessy |
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness. |
|
Paul S Digital Platforms Director The Coca-Cola Company |
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S |
|
Emily F Digital Ads Manager Luxury Escapes |
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F |
Case Studies
CASE STUDY Universal Media, Inc. (UMI)
CASE STUDY Haworth Marketing + Media
CASE STUDY Samsung Canada
CASE STUDY Mikado
CASE STUDY Optic 2000
CASE STUDY HP
Video
Real Marketers Endorse MNTN Performance TV
Peers used The Trade Desk for advertisement and media buying
The Trade Desk Competitors
The Trade Desk Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (24) |
| Custom Reports | Read Reviews (42) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (24) |
| Custom Reports | Read Reviews (42) |
Software Failure Risk Guidance
?for The Trade Desk
Overall Risk Meter
Top Failure Risks for The Trade Desk
The Trade Desk, Inc. News
The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet
The Trade Desk has launched its European Unified ID (EUID) solution on the Snowflake Marketplace. EUID allows advertisers to activate privacy-focused, cross-channel digital advertising campaigns using authenticated first-party data. This integration helps brands improve campaign targeting and measurement across the open internet, enhancing addressability and data-driven marketing in Europe.
The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First ...
The Trade Desk has launched its European Unified ID (EUID) on the Snowflake Marketplace, enabling joint customers to leverage privacy-conscious, first-party data activation for improved cross-channel digital advertising performance and measurement across the open internet.
The Trade Desk Expands Partnerships with OTT Platforms to Pioneer Programmatic Advertising on CTV Inventory
The Trade Desk has expanded partnerships with OTT platforms Viu, iQiyi, and TCL Channel, providing advertisers access to premium CTV inventory across the region. This collaboration enables more effective programmatic advertising on connected TV, enhancing audience reach and campaign performance.
NIQ announces global data collaboration with The Trade Desk to enhance audience targeting
The Trade Desk and NIQ have formed a global partnership to integrate NIQs consumer intelligence data into The Trade Desks advertising platform, enabling marketers to access new-to-market audiences and enhance audience targeting capabilities for ad campaigns worldwide.
The Trade Desk, Inc. Profile
Company Name
The Trade Desk, Inc.
Company Website
https://www.thetradedesk.com/HQ Location
42 North Chestnut Street, Ventura, CA 93001, US
Employees
501-1000
Social
Financials
IPO
