The Trade Desk: Use-Cases, Insights and Reviews | 2026 Cuspera

Zespri used the Trade Desk's retail data solution to boost kiwifruit sales in Singapore. The campaign targeted high-value audiences using FairPrice Group's first-party data. Zespri saw a 5% sales upl...ift for kiwifruit, compared to 3% for other fruits. Cost per acquisition was 30% more effective among key retail customers. The platform enabled real-time measurement and optimization of campaign performance.
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Yumi’s used The Trade Desk and Flybuys to link ad spend to both online and offline sales. The campaign drove a 158% and 147% sales uplift versus control groups. Yumi’s cut cost per acquisition by 52%... and saved 6% of the total budget. The brand gained a 3.3% market share increase, becoming the second-most popular in its category. Daily sales data and advanced targeting helped Yumi’s optimize campaigns and understand customer behavior.
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The Trade Desk helped Wyeth grow Illuma’s brand in Taiwan using data-driven audience targeting. Wyeth reached 3.9 million unique users, more than double the industry benchmark. The campaign cut cost ...per completed view by 74% and increased brand adoption by 292%. Brand recognition rose by 117% and purchase intent by 58%. Wyeth used multiple targeting strategies to engage new and expectant parents.
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WhatsApp used The Trade Desk’s Audience Reach Percentage (ARP) targeting to improve its digital out-of-home (DOOH) campaign. The goal was to promote new privacy features and reach both privacy-neutra...l and privacy-critical audiences. By using ARP, WhatsApp delivered 80% of its DOOH spend to the most relevant screens. This approach led to an 87% increase in reach compared to standard targeting. The campaign targeted busy locations like malls and transport hubs.
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Volvo used The Trade Desk and Oracle to boost brand awareness in New Zealand. They targeted ads to appear with positive-impact and sustainability content. The campaign delivered over 3 million impres...sions in less than a month. Volvo saw a 477% increase in conversion rate with ads on The Trade Desk and social media. They also achieved a 469% increase in conversion rate with The Trade Desk and search. Volvo supported local media and reached audiences interested in sustainability.
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Volkswagen used The Trade Desk to launch an omnichannel marketing campaign for its after-sales service in Germany. The campaign reached over 20 million unique people and drove 625,000 visits to the s...ervice landing page. Volkswagen achieved a 52% incremental reach, adding nearly 7 million new users. Display ads delivered a 57% lower cost per acquisition than previous campaigns. Brand consideration rose by 34 points, beating benchmarks by 14 points.
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