Tubular Overview
Tubular Labs offers a data management platform that delivers comprehensive insights into social video consumption across multiple platforms. It provides a unified view of audience interests and behaviors, helping businesses refine their social strategies. Tubular's platform is notable for its extensive database, which is the largest of its kind for social video insights. This resource allows companies to identify top-performing categories and uncover new opportunities for innovation. By partnering with industry leaders like Chartbeat, Tubular ensures its analytics are both reliable and actionable. This capability aids businesses in understanding shifting consumer values and interests, ultimately supporting informed decision-making and strategic planning.
Use Cases
Customers recommend Social Media Analytics, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Tubular.
Business Priorities
Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Tubular.
Tubular Use-Cases and Business Priorities: Customer Satisfaction Data
Tubular works with different mediums / channels such as Social Media. Video. Mass Media etc.
Tubular's features include Personalization, Dashboard, and Gamification. and Tubular support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Tubular analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Video measurement and analytics platform that powers broadcasters, publishers, and brands...." Peer review from Tubular Labs
Peer review evidence (same sources as the product rating summary)
"...Via InscapeAn analysis from social video analytics company Tubular reveals a difference in online video strategies among these series...." Viewership Deep Dive: How Some of TV s Top Reality Series Compare
"...That may not appear to be the most successful digital video strategy compared to the publishers touting their billions of views across various platforms; in August, Axios received 11.4 million video views on Twitter, 168,000 on Facebook and 11,900 on YouTube, according to data from Tubular Labs...." Why Axios is skipping original digital video entirely in favor of TV
"...Digital video has the largest, most engaged audiences of all time...." TUBULAR LABS OPENS SINGAPORE OFFICE, ADDS JAMIE GUTFREUND AND GREG COLEMAN TO BOARD OF DIRECTORS
Tubular, Digital Pigeon, InVideo, Fomo, eLogger, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Tubular tracks shifting values, interests, and consumer behaviors across platforms. It provides a unified view of social video audiences' interests and behaviors.
Popular Business Setting
for Tubular
Top Industries
- Research
- Insurance
- Marketing and Advertising
Popular in
- Small Business
- Mid Market
Tubular is popular in Research, Insurance, and Marketing And Advertising and is widely used by Small Business, and Mid Market,
Tubular Customer wins, Customer success stories, Case studies
What solutions does Tubular provide for Sending & Publishing Communications?
What solutions does Tubular provide for Engaging And Following Up?
How does Tubular address your Advertisement Challenges?
How can Tubular optimize your Competitive Intelligence Workflow?
105 buyers and buying teams have used Cuspera to assess how well Tubular solved their Data Management Platform needs. Cuspera uses 578 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Frequently Asked Questions(FAQ)
for Tubular
What is Tubular?
Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.
Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.
The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.
What is Tubular used for?
What are the top features of Tubular?
Who uses Tubular?
What are Tubular alternatives?
Where is Tubular located?
Peers used Tubular for social media analytics and sending & publishing communications
Tubular Competitors
Tubular Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (117) |
| Custom Reports | Read Reviews (109) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (117) |
| Custom Reports | Read Reviews (109) |
Tubular Integrations
Tubular integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Tubular
Software Failure Risk Guidance
?for Tubular
Overall Risk Meter
Top Failure Risks for Tubular
Tubular Labs Inc. News
Tubular Labs: How Brands Won on YouTube with AI-Centered ...
Tubular Labs released its March 2026 viewership trends data, highlighting significant growth in social video engagement driven by AI-generated content and women-centered sports campaigns. Brands like Gatorade and Microsoft leveraged these strategies for substantial increases in YouTube viewership. Tubular Labs, now part of Chartbeat, continues to lead in social video intelligence, offering insights across major platforms.
Tubular Labs Announces the Return of Instagram Reels View Counts - MarTech Cube
Tubular Labs has reintroduced Instagram Reels view counts for its customers, enhancing its social video intelligence platform. This update, enabled by Meta's Business Discovery API, provides platform-verified view counts, allowing marketers to benchmark content and track trends across platforms. Tubular adds over 27.5 billion data points from Instagram Reels, reinforcing its role as a key resource for social video insights.
Introducing Tubular Viewpoint: Unifying Social Video Intelligence Across Platforms - Adweek
Tubular Labs has launched Tubular Viewpoint, a cross-platform social video analytics tool designed for brands and media organizations. This new product offers insights from platforms like YouTube, Facebook, and Instagram, enabling performance tracking, competitive benchmarking, and early trend discovery. Tubular Viewpoint aims to streamline access to crucial social content insights, helping users identify content opportunities and trends quickly.
Tubular Labs introduces Tubular Viewpoint - MarTech Cube
Tubular Labs has launched Tubular Viewpoint, a cross-platform social-video analytics tool designed for brands and media organizations. This solution offers insights from platforms like YouTube and Instagram, enabling performance tracking, competitive benchmarking, and early trend discovery. It features intuitive dashboards for easy data visualization, helping users quickly identify content opportunities and trends.
Tubular Labs Inc. Profile
Company Name
Tubular Labs Inc.
Company Website
https://tubularlabs.com/HQ Location
153 Castro Street #300 Mountain View, CA 94041 USA
Employees
101-250
Social
Financials
SERIES C
How efficiently Does Tubular manage your Social Media Analytics?