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Upfluence: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Upfluence
Brand: Upfluence
Rating: 4.61 (488 reviews)

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The Smartest Influencer Marketing Platform | Upfluence

Upfluence Overview

Upfluence is an AI-powered influencer and affiliate marketing platform tailored for e-commerce and direct-to-consumer brands. By integrating ChatGPT, Upfluence enhances campaign efficiency, enabling businesses to quickly identify and engage with the most suitable influencers through its Creator Marketplace. This platform allows teams to launch campaigns in hours, rather than weeks, significantly reducing the time spent on influencer management. Users can drive ROI by leveraging influencer marketing on platforms like Amazon, and the platform supports seamless integration with existing marketing stacks. With over 1,600 clients, Upfluence provides tools to measure the effectiveness of influencer and affiliate campaigns, ensuring data-driven decision-making and optimized marketing strategies.

Use Cases

Customers recommend Campaign Management, Influencer Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Upfluence.

Other use cases:

Influencer Management
Content Management
Social Media Management
Sending & Publishing Communications
Public Relations
Contract Management
Collaboration

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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upfluence.

Other priorities:

Build Brand Awareness
Enhance Customer Relationships
Acquire Customers
Scale Best Practices
Grow Market Share
Establish Thought Leadership
Enter New Markets Internationally Or Locally
Improve Visibility
Increase Sales & Revenue
Improve Digital And Social Presence

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Upfluence Use-Cases and Business Priorities: Customer Satisfaction Data

Upfluence works with different mediums / channels such as E-Mail. and Social Media.

Upfluence's features include Calculator, Personalization, and SEM. and Upfluence support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Upfluence analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with!" - KEEN Footwear

Upfluence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upfluence is the best Influencer marketing platform. E-commerce and direct-to-consumer brands' ROI is skyrocketed by Upfluence's Influencer Marketing tool.

Popular Business Setting

for Upfluence

Top Industries

Marketing and Advertising
Information Technology and Services
Internet

Popular in

Small Business
Mid Market
Enterprise

Upfluence is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Upfluence Customer wins, Customer success stories, Case studies

What benefits does Upfluence offer for Campaign Management?

Upfluence offers a comprehensive influencer marketing platform that enables users to search for, contact, manage, and analyze influencer campaigns. The platform provides features such as campaign management tools, reporting, and payment processing, streamlining the influencer marketing process. Limitations exist in the basic plan, which does not include access to the influencer payment tool.

"...Additional features such as campaign management, reporting tools and a payment processing platform simplify influencer interactions so brands can focus on their marketing goals...." Peer review from Featured Customers

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How efficiently Does Upfluence manage your Influencer Marketing?

Upfluence provides an all-in-one platform for influencer marketing, offering features such as influencer identification, campaign management, and performance tracking. It is designed for various users, including in-house marketing units, agencies, and freelancers. However, the platform may be expensive for smaller businesses.

"...As a software startup specialized in influencer marketing, we did what we know best: outreach...." PRontheGO: Why Your Business Should Support /Team Up With a Charity

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What makes Upfluence ideal for Engaging And Following Up?

How does Upfluence facilitate Influencer Management?

What makes Upfluence ideal for Content Management?

318 buyers and buying teams have used Cuspera to assess how well Upfluence solved their Influencer Marketing needs. Cuspera uses 488 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

CUSTOMERS	TESTIMONIALS
KEEN Footwear	Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Erica Amatori Director of Marketing Burrow	The way we worked with influencers before Upfluence was not a pretty experience. It took forever. With Upfluence, we've been able to grow by 56% from what we were doing previously. Testimonial By Erica Amatori
Joshua Weidling Influencer and Social Media Marketing Manager Tiege Hanley	Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling

CUSTOMERS	TESTIMONIALS
KEEN Footwear	Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Erica Amatori Director of Marketing Burrow	The way we worked with influencers before Upfluence was not a pretty experience. It took forever. With Upfluence, we've been able to grow by 56% from what we were doing previously. Testimonial By Erica Amatori
Joshua Weidling Influencer and Social Media Marketing Manager Tiege Hanley	Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling

Branded got 10x ROI with Upfluence Amazon Attribution integration

Branded achieved a 10x ROI using Upfluence's Amazon Attribution integration. This integration helped Branded overcome affiliate marketing challenges by combining Amazon Ads with influencer marketing.... The strategy included leveraging Amazon's Brand Referral Bonus to reduce costs and enhance influencer-driven sales, significantly boosting Branded's revenue and brand visibility.

Valabasas - Apparel & Fashion

Upfluence helped Valabasas boost sales by turning influential customers into brand affiliates. Valabasas used Upfluence’s platform and agency to find over 900 creators already shopping their brand. T...hey automated outreach and managed campaigns with one-click shipping and tracking. In three months, Valabasas sold $165,000 with almost 14x ROI and an average campaign engagement rate of 10%. The process saved time and improved performance tracking.

Universal - Entertainment

Upfluence ran a campaign for Universal using its influencer marketing platform. Universal wanted to grow its All-Access Rewards Program. Upfluence picked four influencers and used social ads to targe...t the right audience. The campaign got over 553,000 impressions and reached 881,000 people. Universal saw a 22% conversion rate and a 32% engagement rate. The campaign beat Universal’s reach goal by 73% and had a 33% audience reach rate, much higher than the industry average.

Simply Bread - Consumer Goods

Upfluence helped Simply Bread track sales and manage creator collaborations. Simply Bread used Upfluence to create unique affiliate links and automate communications. The platform integrated with the...ir e-commerce store and streamlined campaign management. Creator partnerships drove 50% of all sales. Simply Bread doubled its return on investment compared to its previous system. Megan Cody, Director of Brand Marketing & Creative, praised Upfluence for making influencer management easy and effective.

MercerLabs - Entertainment

Upfluence helped MercerLabs run a creator affiliate program. MercerLabs used Upfluence to find and contact over 10,000 creators in New York City. Automations boosted their response rate to 15%. More ...than 200 creators joined the campaign to promote MercerLabs’ exhibit. Affiliate discount codes for influencers drove ticket sales. MercerLabs achieved a 6x return on investment with this campaign.

Marriott Bonvoy - Hospitality

Upfluence helped Marriott Bonvoy run an influencer marketing campaign with Niche Creators. The goal was to show off Marriott’s many hotel brands and boost enrollments. Marriott picked creators with r...eal, engaged followers on TikTok and Instagram. The campaign reached over 11 million people. Marriott also lowered their cost per view below standard numbers.