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Valid8: Use-Cases, Insights and Reviews | 2025 Cuspera

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Ad fraud detection and prevention solution

Valid8 Overview

mFilterIt offers a suite of solutions designed to enhance digital marketing integrity and efficiency, particularly in cross-channel advertising. The platform focuses on ad fraud verification, brand protection, and eCommerce intelligence. Notable tools include Valid8 for ad traffic validation, ensuring genuine audience engagement, and mScanIt, which provides comprehensive digital commerce insights. These tools help businesses like 1000Farmacie and Yogabar identify fraudulent activities, optimize marketing budgets, and maintain data transparency. By addressing issues such as invalid traffic and SKU availability, mFilterIt empowers companies to make informed decisions, safeguarding brand reputation and improving ROI. The platform's real-time fraud detection capabilities allow businesses to reallocate resources effectively, enhancing marketing efficiency and customer engagement.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Valid8.

Other use cases:

Lifetime Value Management
Lead Management
Sending & Publishing Communications
Generation Of New Leads
Campaign Monitoring

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Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Valid8.

Other priorities:

Enhance Customer Relationships
Build Brand Awareness
Increase Customer Life Time Value

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Valid8 Use-Cases and Business Priorities: Customer Satisfaction Data

Valid8's features include Fraud Detection, and Bot. and Valid8 support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Valid8 analytics capabilities include Custom Reports, and Analytics.

Valid8, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ad-traffic-validation is ensured by mFilterIt, providing full funnel and real-time protection. Invalid traffic is identified and prevented, reducing ad campaign wastage.

Comprehensive Insights on Valid8 Use Cases

How can Valid8 enhance your Advertisement process?

How can Valid8 enhance your Engaging And Following Up process?

5+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Valid8 solved their Cross Channel Advertising needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Case Studies

Consumer Goods

CASE STUDY Foxtale

mFilterIt helped Foxtale, a skincare brand, lower their cost per click by 21%. Foxtale faced high CPCs because ad networks bid on their branded keywords. This made their ads more expensive and hurt t...heir return on ad spend. mFilterIt identified the ad networks causing the problem. Foxtale then optimized their campaigns and reduced wasted ad spend.

Retail

CASE STUDY Thai department store chain

mFilterIt helped a leading Thai department store chain prevent revenue misattribution in its app marketing. The store wanted to ensure revenue came from real sources and was correctly attributed by i...ts MMP. mFilterIt reduced install fraud from 33% to 21% in the following months. The client saved 24.9 million by finding and stopping misattribution.

Banking

CASE STUDY a leading bank

mFilterIt ad fraud detection helped a leading bank find big gaps between its Mobile Measurement Partner (MMP) data and its own backend. The MMP showed over 50% more transactions than the bank's syste...m. The bank saw that old fraud tools missed new bot and spoofing tricks. mFilterIt gave better fraud checks and clearer data. The bank now spends ad money smarter and trusts its campaign numbers more.

CASE STUDY 1000Farmacie

mFilterIt's ad traffic validation suite helped 1000Farmacie fix problems with misattributed conversions and inflated traffic data. The company was losing money on ad spend and had lower ROI because o...f fake or non-human traffic. With mFilterIt, 1000Farmacie gained transparency in their ad traffic data. This led to better marketing efficiency and smarter budget allocation. The solution helped them avoid wasted spend and make better marketing decisions.

Financial Services

CASE STUDY Major Indian asset management company

mFilterIt helped a major Indian asset management company improve its digital marketing performance. The company faced big challenges in its digital campaigns. mFilterIt reduced ad spend wastage by al...most 60%. The client saw significant cost savings and better conversion rates. The solution focused on brand protection and digital ad optimization.

Entertainment

CASE STUDY Kuku FM

Valid8 by mFilterIt helped Kuku FM improve app traffic quality. Kuku FM saw many app installs but few paid subscriptions. They used Valid8 to check ad traffic and block fake installs. The solution fo...und suspicious sources and stopped ad fraud. This helped Kuku FM save money and get real users.

Peers used Valid8 for advertisement and competitive intelligence

Valid8 Competitors

More Valid8 Alternatives...

Valid8 Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.56/5 ★ Read Reviews (6)
Custom Reports	3.94/5 ★ Read Reviews (27)
Analytics	3.59/5 ★ Read Reviews (4)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.56/5 ★ Read Reviews (6)
Custom Reports	3.94/5 ★ Read Reviews (27)
Analytics	3.59/5 ★ Read Reviews (4)

Software Failure Risk Guidance

for Valid8

Top Failure Risks for Valid8

mFilterIt News

23/09/2024

Next-Gen Solution for eCom SKU Management of a Leading Bakery Brand

mfilterit introduces a next-gen solution for eCommerce SKU management for a leading bakery brand, enhancing digital commerce and brand protection capabilities.

Partnership 23/08/2024

mFilterIt and PayG Solutions forge a techno-strategic collaboration - Indiantelevision.com

mFilterIt and PayG Solutions have formed a strategic partnership to collaborate on technology initiatives.

Product 20/07/2024

Joint Research by FCRF and mFilterit Reveals Phishing Attacks Targeting CrowdStrike Customers - The420.in

A study by FCRF and mFilterit found phishing attacks on CrowdStrike customers.

26/06/2024

Role of Identity Scan in BFSI Risk Monitoring

The digital ecosystem has its vulnerability and is battling with threats in a manner never seen before, particularly in the banking, financial services, and insurance (BFSI) sectors. As banking systems...

mFilterIt Profile

Company Name

mFilterIt

Company Website

https://www.mfilterit.com/

HQ Location

Paras Downtown, Golf Course Road, Gurgaon, Fifth Floor, Gurgaon , Haryana 122052, IN

Employees

101-250

Social

Financials

PRIVATE