Velocidi: Product updates, Customer stories, and Insights | 2026 Cuspera

Velocidi's customer data platform helped Barkyn, a DTC pet food brand, improve retargeting campaigns. Barkyn used machine learning to segment audiences and target likely buyers on Facebook. The test ...group saw a 2.0X return on ad spend, 1.9X more revenue from sales, and 5.0X more sales per 1000 people reached. Barkyn focused ad spend on high-intent customers, leading to higher conversion rates and sales volume.
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Velocidi CDP used machine learning to help a direct-to-consumer pet food brand find buyers more likely to purchase. The brand could predict buyer intent and segment website visitors by likelihood to ...buy. Velocidi's model identified a high-intent group that made up 34% of visitors but included over 95% of buyers. The high-intent group was 40 times more likely to purchase than the low-intent group. The brand reduced ad spend by 60% while keeping sales steady and improved customer experience with targeted messaging.
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Velocidi helped Figleaves improve their retargeting campaigns. They used machine-learning to focus on interested customers. This led to 48% of revenue and 45% of conversions from Display and Facebook... ads. They achieved this with only 22% of the ad spend.
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UpWest is a US-based apparel brand. They used Velocidi to find high-performing audience segments. This helped in prospecting and remarketing campaigns.

MO, an online fashion brand, used a retargeting vendor but wanted more control. Velocidi gave them access to first-party audience intelligence. This improved their campaign ROI by 530%.

Maskk used Velocidi audience strategies to lower their cost per acquisition by 33%. They worked with Classy Advertising to test their strategies. They connected prospecting audiences with retargeting... performance. This helped them understand their true cost per acquisition.
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