Verisk Marketing Solutions Overview
Verisk Marketing Solutions delivers a unique edge in lead generation with its real-time consumer insights. This product empowers businesses to acquire, retain, and cross-sell by personalizing marketing interactions. The standout feature is its identity graph, offering a comprehensive and accurate view of U.S. consumers and households. This tool enhances the value of existing data sets, enabling companies to innovate and deliver tailored solutions. A surprising detail is its ability to solve the mystery of consumer behavior with precise insights into who, what, and when, making it a valuable asset for future-proofing omnichannel personalization strategies.
Use Cases
Customers recommend Sending & Publishing Communications, Proposal & Quote Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Verisk Marketing Solutions.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Verisk Marketing Solutions.
Verisk Marketing Solutions Use-Cases and Business Priorities: Customer Satisfaction Data
Verisk Marketing Solutions works with different mediums / channels such as Phone Calls. Promotions. and Mobile.
Verisk Marketing Solutions's features include Personalization. and Verisk Marketing Solutions support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Verisk Marketing Solutions analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Instead, we are actively engaging people in the mobile environment...." Peer review by Jon Delrusso, Chief Marketing Officer, Ifficient
Verisk Marketing Solutions, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Jornaya-activate is used to leverage real-time consumer insights for personalized marketing. Consumer behavior and identity are protected for TCPA compliance.
Popular Business Setting
for Verisk Marketing Solutions
Top Industries
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
Verisk Marketing Solutions is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,
Comprehensive Insights on Verisk Marketing Solutions Use Cases
How can Verisk Marketing Solutions enhance your Sending & Publishing Communications process?
How can Verisk Marketing Solutions optimize your Proposal & Quote Management Workflow?
What Are the key features of Verisk Marketing Solutions for Generation Of New Leads?
How can Verisk Marketing Solutions optimize your Engaging And Following Up Workflow?
What makes Verisk Marketing Solutions ideal for Competitive Intelligence?
15+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Verisk Marketing Solutions solved their Lead Generation needs. Cuspera uses 228 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.
Case Studies
CASE STUDY Primary insurance carriers and reinsurers
Video
What is Jornaya Activate?
Peers used Verisk Marketing Solutions for sending & publishing communications and proposal & quote management
Verisk Marketing Solutions Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (12) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (31) |
| Custom Reports | Read Reviews (12) |
Verisk Marketing Solutions Integrations
Verisk Marketing Solutions integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Verisk Marketing Solutions
Overall Risk Meter
Top Failure Risks for Verisk Marketing Solutions
Verisk Marketing Solutions News
Verisk (VRSK) Q2 Revenue Jumps 8%
Verisk Analytics reported a 7.8% increase in Q2 2025 revenue, reaching $773 million, surpassing analyst expectations. The company also raised its full-year revenue and adjusted EBITDA guidance. Key highlights include the acquisition of SuranceBay and a pending deal to acquire AccuLynx, enhancing Verisk's capabilities in insurance analytics and property estimating software.
Verisk acquires roofing software firm AccuLynx, announces strong Q2 results
Verisk has announced the acquisition of AccuLynx, a SaaS provider for roofing contractors, for $2.35 billion. This acquisition aims to enhance Verisk's claims capabilities in the insurance sector. The deal, expected to close in Q3, will integrate AccuLynx into Verisks Property Estimating Solutions business. Verisk also reported strong Q2 financial results, with a 7.8% increase in revenue to $773 million and an 8% rise in diluted adjusted EPS.
Verisk Signs Definitive Agreement to Acquire AccuLynx
Verisk has signed a definitive agreement to acquire AccuLynx for $2.35 billion in cash. This acquisition aims to enhance Verisk's network capabilities within the insurance claims and restoration ecosystem. AccuLynx, a SaaS platform for residential property contractors, complements Verisk's Property Estimating Solutions, promising improved workflow and data integration. The transaction is expected to close by the end of Q3 2025, pending regulatory approval.
Verisk Reports Second - Quarter 2025 Financial Results
Verisk reported its second-quarter 2025 financial results, showing a 7.8% increase in revenue to $773 million. Net income decreased by 17.7% due to prior year gains, while adjusted EBITDA rose by 11.9%. The company acquired SuranceBay for $163 million and signed an agreement to acquire AccuLynx for $2.35 billion. Verisk raised its full-year revenue and adjusted EBITDA outlook.
Verisk Marketing Solutions Profile
Company Name
Verisk Marketing Solutions
Company Website
https://marketing.verisk.com/HQ Location
Jersey City, NJ
Employees
51-100
Social
Financials
SERIES B
