ZEFR Overview

Zefr leverages AI-driven content classification to enhance brand safety and performance in video advertising. It offers precise content analysis tailored for social platforms, ensuring that advertisements align with brand suitability standards. This capability addresses the growing need for transparency in walled garden environments, where brands often struggle to maintain control over ad placements. By focusing on AI-powered solutions, Zefr provides advertisers with the tools to protect their brand image while optimizing ad performance. This unique approach positions Zefr as a critical partner for brands navigating the complexities of social media advertising.

Use Cases

Customers recommend Advertisement, Influencer Marketing, Onboarding, as the business use cases that they have been most satisfied with while using ZEFR.

Other use cases:

  • Content Publishing
  • Engaging And Following Up
  • Sending & Publishing Communications
  • Partner Marketing
  • Workflow Management
  • Create Engagement Based Loyalty
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Business Priorities

Build Brand Awareness and Improve Efficiency are the most popular business priorities that customers and associates have achieved using ZEFR.

Other priorities:

  • Establish Thought Leadership
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ZEFR Use-Cases and Business Priorities: Customer Satisfaction Data

ZEFR works with different mediums / channels such as Video. Social Media. and Facebook.

Reviews

"...Categories: Influencer Marketing...." Peer review

ZEFR, belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Zefr enables brand suitability on video platforms using GARM industry standards. Brands are protected within walled gardens.

ZEFR Customer wins, Customer success stories, Case studies

MAGNA - Marketing And Advertising

Zefr partnered with MAGNA to study misinformation and its impact on consumers and brands. The research explored how people identify misinformation and what they expect from brands. The study highligh...ts the importance of brand safety and responsible advertising. Zefr's solutions help advertisers address misinformation concerns and protect brand reputation.

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A leading global CPG brand - Consumer Goods

Zefr Max helped a leading global CPG brand improve brand suitability and reach on Meta. The brand wanted to avoid misinformation and hate speech without losing scale. They used Zefr’s suitability mea...surement and custom blocklists in two campaigns. The solution blocked high and medium risk categories. As a result, the brand achieved 99.9% category suitability, even during a rise in unsuitable impressions.

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Sony Pictures Entertainment - Entertainment

Sony Pictures Entertainment used Zefr and TikTok’s Inventory Filter Solution to promote their Uncharted film in Spain. The goal was to build mass awareness and ensure brand safety for their ads. They... ran In-Feed Ads with official trailers and used Zefr to measure campaign safety. The campaign got over 35 million impressions, 118,000 clicks, and a 99% verified brand safe delivery rate.

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McCain Foods - Food & Beverages

Zefr helped McCain Foods boost brand awareness and sales in the US for their quick-cook potato products. McCain Foods used Zefr's contextual targeting to reach adults 25-54 in key markets. The campai...gn used third-party measurement from Kantar Millward Brown and Nielsen Catalina Solutions. Results included a 9% lift in incremental sales and over $800,000 in incremental retail sales. The campaign also reached new, lapsed, and never buyers, and was a finalist for the 2024 ThinkLA Idea Awards.

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Marks & Spencer (M&S) - Retail

Zefr’s Brand Safety & Brand Suitability solution helped Marks & Spencer run a safe and effective holiday charity campaign on TikTok. M&S wanted to reach 4 million viewers and ensure brand safety for ...their charity single. Using Zefr’s post-campaign measurement and TikTok’s pre-bid filter, they achieved over 17 million impressions and 120% over-delivery on reach and views. The campaign had zero brand safety or suitability violations. M&S gained transparency and peace of mind for their video ads.

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Adidas - Apparel & Fashion

Adidas used Zefr Measurement with TikTok to check brand safety and suitability for a campaign. The campaign featured WNBA player Candace Parker and targeted millennial sports fans. Adidas used Zefr’s... post-bid measurement tool and TikTok’s Inventory Filter. The campaign got 57 million impressions. Zefr verified a 99.9% brand safety rate and a 99.9% brand suitability rate.

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ZEFR Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (2)
Analytics

3.91/5 ★

Read Reviews (5)
Custom Reports

3.32/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (2)
Analytics

3.91/5 ★

Read Reviews (5)
Custom Reports

3.32/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for ZEFR

Top Failure Risks for ZEFR

Zefr, Inc. News

Product

Zefr Awarded New U.S. Patent for AI-Powered Content Classification Process - Business Wire

Zefr has been granted a U.S. patent for its AI-powered content classification process. This innovation enhances Zefr's capabilities in accurately categorizing digital content, potentially improving its offerings in content management and digital advertising.

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Product

Zefr Inc .: Zefr Expands Brand Suitability Protection on TikTok with AI - Powered Exclusion Lists

Zefr Inc. expands its brand suitability protection on TikTok using AI-powered exclusion lists to enhance content safety for brands.

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Product

Zefr Unveils Brand Safety Features for Snapchats Ad Ecosystem - Auganix

Zefr introduces new brand safety features for Snapchat's advertising platform to enhance ad security and performance.

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Partnership

Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution - PR Newswire

Zefr has teamed up with Snap to introduce a solution for measuring brand safety and suitability.

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Zefr, Inc. Profile

Company Name

Zefr, Inc.

Company Website

https://zefr.com/

HQ Location

4101 Redwood Ave, Los Angeles, CA 90066, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES E