Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product por...tfolio with access to the latest technologies. We highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience." - Vsevolod Plokhov

Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Zeta Marketing Platform Customer wins, Customer success stories, Case studies

How efficiently Does Zeta Marketing Platform manage your Engagement Management?

What Are the key features of Zeta Marketing Platform for Campaign Management?

How does Zeta Marketing Platform address your Digital Marketing Challenges?

How does Zeta Marketing Platform address your Collaboration Challenges?

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté

Aerosoles - Retail

Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered targeting and personalized ads to reach high-intent sh...oppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.

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General Mills - Consumer Goods

Zeta Marketing Platform helped General Mills increase ad revenue from their email newsletters. General Mills moved ad placements from the bottom to above the fold, following Zeta's advice. This chang...e led to a 26% increase in newsletter ad revenue and an 11% growth in high-value, bid-on impressions. Controlled tests showed no negative impact on subscriptions or engagement. General Mills rolled out the new ad unit across all major newsletters for better monetization.

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Cozy Earth - Consumer Goods

Zeta Marketing Platform helped Cozy Earth boost their brand with a newsletter sponsorship strategy. Cozy Earth wanted to reach more travelers and grow their loungewear line. Zeta targeted travel, foo...d, and home newsletters with native ads. The campaign reached over 2.6 million unique subscribers. Cozy Earth saw a 10% lift in ROAS, a 0.45% CTR, and over 15,000 new site visits.

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Toyota - Automotive

Zeta Marketing Platform helped Toyota boost car sales with AI-powered omnichannel engagement. Toyota struggled to turn website visits into dealer leads and needed better cross-channel marketing. Usin...g Zeta, Toyota matched unknown visitors to known identities and retargeted them across email, social, and display. Dealers combined DMS data with real-time behavior for a full customer view. This approach led to an 87% higher click-through rate and a 360% increase in conversion rate from existing website traffic.

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Samsung - Consumer Electronics

Zeta Marketing Platform helped Samsung use AI-based intent segmentation for their marketing. Samsung wanted to find high-intent buyers and reduce wasted ad spend. Zeta's AI scored audiences using rea...l-time website data and the Zeta Data Cloud. Samsung saw a 50% increase in click rates for direct orders, a 220% increase in add-to-cart actions, and a 33% increase in ROAS compared to classic segmentation. The campaign reached more engaged customers with personalized messages.

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Sallie Mae - Financial Services

Zeta Marketing Platform helped Sallie Mae save over $1 million in technology licensing and agency costs. Sallie Mae needed to improve communication and audience segmentation as it expanded its educat...ion services. The company replaced outsourced lead generation with Zeta's self-service platform. This change increased speed to market by 95% and reduced the need for extra team members. Sallie Mae saw faster campaign launches and a lower total cost of ownership.

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Zeta Marketing Platform: Overview

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Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Competitors

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Partnership

Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta

Zeta Global and OpenAI have partnered to enhance marketing strategies through Athena by Zeta, leveraging AI to provide answer-driven marketing solutions.

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M&A

Needham reiterates Buy rating on Zeta Global stock following Marigold acquisition

Zeta Global has completed its acquisition of Marigold's enterprise software business, valued at up to $325 million. This acquisition is expected to add approximately $190 million in revenue for fiscal year 2026. The deal includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow, and is projected to become accretive to adjusted EBITDA by the fourth quarter of 2026.

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Financial

Zeta Global outlines 21% organic revenue growth target for 2026 with Athena AI launch and Marigold acquisition pending

Zeta Global outlines 21% organic revenue growth target for 2026 with Athena AI launch and Marigold acquisition pending

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Financial

Zeta Global to Announce Third Quarter 2025 Results on November 4, 2025

Zeta Global will release its Q3 2025 financial results on November 4, 2025. CEO David A. Steinberg and CFO Chris Greiner will host a conference call on the same day.

Read more →

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES F