Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts." - Pieter Verhaeghe

Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Zeta Marketing Platform Customer wins, Customer success stories, Case studies

What benefits does Zeta Marketing Platform offer for Engagement Management?

How does Zeta Marketing Platform facilitate Campaign Management?

What solutions does Zeta Marketing Platform provide for Digital Marketing?

What Are the key features of Zeta Marketing Platform for Collaboration?

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov

Aerosoles - Retail

Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered targeting and personalized ads to reach high-intent sh...oppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.

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General Mills - Consumer Goods

Zeta Marketing Platform helped General Mills increase ad revenue from their email newsletters. General Mills moved ad placements from the bottom to above the fold, following Zeta's advice. This chang...e led to a 26% increase in newsletter ad revenue and an 11% growth in high-value, bid-on impressions. Controlled tests showed no negative impact on subscriptions or engagement. General Mills rolled out the new ad unit across all major newsletters for better monetization.

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Cozy Earth - Consumer Goods

Zeta Marketing Platform helped Cozy Earth boost their brand with a newsletter sponsorship strategy. Cozy Earth wanted to reach more travelers and grow their loungewear line. Zeta targeted travel, foo...d, and home newsletters with native ads. The campaign reached over 2.6 million unique subscribers. Cozy Earth saw a 10% lift in ROAS, a 0.45% CTR, and over 15,000 new site visits.

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Toyota - Automotive

Zeta Marketing Platform helped Toyota boost car sales with AI-powered omnichannel engagement. Toyota struggled to turn website visits into dealer leads and needed better cross-channel marketing. Usin...g Zeta, Toyota matched unknown visitors to known identities and retargeted them across email, social, and display. Dealers combined DMS data with real-time behavior for a full customer view. This approach led to an 87% higher click-through rate and a 360% increase in conversion rate from existing website traffic.

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Samsung - Consumer Electronics

Zeta Marketing Platform helped Samsung use AI-based intent segmentation for their marketing. Samsung wanted to find high-intent buyers and reduce wasted ad spend. Zeta's AI scored audiences using rea...l-time website data and the Zeta Data Cloud. Samsung saw a 50% increase in click rates for direct orders, a 220% increase in add-to-cart actions, and a 33% increase in ROAS compared to classic segmentation. The campaign reached more engaged customers with personalized messages.

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Sallie Mae - Financial Services

Zeta Marketing Platform helped Sallie Mae save over $1 million in technology licensing and agency costs. Sallie Mae needed to improve communication and audience segmentation as it expanded its educat...ion services. The company replaced outsourced lead generation with Zeta's self-service platform. This change increased speed to market by 95% and reduced the need for extra team members. Sallie Mae saw faster campaign launches and a lower total cost of ownership.

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Zeta Marketing Platform: Overview

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Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Competitors

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (29)
Analytics

4.53/5 ★

Read Reviews (33)
Custom Reports

4.50/5 ★

Read Reviews (55)

Software Failure Risk Guidance

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for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Partnership

Zeta Global OpenAI Tie Up Puts AI Marketing Story In Focus

Zeta Global has partnered with OpenAI to enhance its AI capabilities within its marketing technology platform. This collaboration aims to strengthen Zeta's competitive position in AI-driven marketing, aligning with its focus on first-party data and agency relationships. The partnership is expected to lead to deeper AI-powered features, potentially increasing customer engagement and platform competitiveness.

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Partnership

Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta

Zeta Global and OpenAI have partnered to enhance marketing strategies through Athena by Zeta, leveraging AI to provide answer-driven marketing solutions.

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Partnership

Zeta Global stock jumps on OpenAI partnership, fueling short-squeeze chatter in AI trade

Zeta Global has announced a partnership with OpenAI to enhance its Athena marketing AI agent. This collaboration, revealed at CES 2026, aims to leverage OpenAI's models to improve Athena's capabilities in answering marketing questions and recommending actions. The partnership highlights Zeta's strategy to integrate advanced AI technologies and is set to expand Athena's beta access, with a full launch planned by the end of Q1 2026.

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Partnership

Zeta Global (ZETA) Teams Up with OpenAI to Enhance Athena's Capabilities - GuruFocus

Zeta Global has partnered with OpenAI to enhance its Athena platform, integrating advanced conversational intelligence for improved marketing solutions. The collaboration aims to expand Athena's capabilities, offering more intuitive experiences for marketers. Zeta plans to release Athena to all customers by Q1 2026.

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Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES F