Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"The test was so successful … It’s (now) an always-on campaign." - Menno Damsté

Zeta Marketing Platform, Adroll, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Zeta Marketing Platform Use Cases

How can Zeta Marketing Platform enhance your Engagement Management process?

What benefits does Zeta Marketing Platform offer for Campaign Management?

What makes Zeta Marketing Platform ideal for Digital Marketing?

What benefits does Zeta Marketing Platform offer for Collaboration?

29+ more Business Use Cases

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia

Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
Zeta Marketing Platform testimonial

Vsevolod Plokhov

CMO

Samsung Electronics Russia

Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience.

Testimonial By Vsevolod Plokhov
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik

Case Studies

COMPANY INDUSTRY CASE STUDIES
Zeta Marketing Platform case study
Marketing and Advertising
Marketing and Advertising
Case Study Sundance Catalog

How Zeta helps while greatly reducing the overall cost of its email marketing program.

Read More
Zeta Marketing Platform case study
Automotive
Automotive
CASE STUDY Renault

Customer, Renault, achieved improved ad targeting and customer retention using Zeta Marketing Platform's AI and data tools.

Read More
Zeta Marketing Platform case study
Retail
Retail
Case Study Petcare Retailer

How Zeta helps a Petcare retailer in identifying 3 Million In-Market Customers

Read More

Video

Zeta Marketing Platform: Overview

Video Thumbnail
lightning

Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Zeta Global Holdings Corp. (ZETA) Launches AI Agent Studio - StreetInsider

Zeta Global Holdings Corp. has launched AI Agent Studio, a new product offering.

26/03/2025 - source

Zeta Global Unveils AI Agent Studio to Revolutionize Marketing Automation - GuruFocus

Zeta Global Unveils AI Agent Studio to Revolutionize Marketing Automation - GuruFocus

26/03/2025 - source

Zeta Global Launches AI Agent Studio with Agentic Workflows | MarketScreener

Zeta Global Launches AI Agent Studio with Agentic Workflows | MarketScreener

26/03/2025 - source

Zeta Global Corp. Feeds

Zeta Global Holdings Corp. (NYSE:ZETA) Q4 2024 Earnings Call Transcript

Zeta Global Holdings Corp. (NYSE:ZETA) held its Q4 2024 earnings call, as reported by Insider Monkey.

27/02/2025 - source

Zeta Global Accelerates Timing of Fourth Quarter and Full Year 2024 Financial Results - StreetInsider

Zeta Global is speeding up the release of its financial results for the fourth quarter and full year 2024.

05/02/2025 - source

Zeta Global announces Ed See as Chief Growth Officer, effective February 10

Zeta Global has appointed Ed See as Chief Growth Officer, effective February 10.

22/01/2025 - source

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

SERIES F