Zeta Marketing Platform Overview
Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.
Use Cases
Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.
Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.
Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product por...tfolio with access to the latest technologies. We highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience." - Vsevolod Plokhov
Peer review evidence (same sources as the product rating summary)
"...Enriched with intent-based scoring and top activities pulled from Zeta's Data Cloud, CDP+ makes it possible to ID anonymous website visitors and engage them across channels with meaningful, individualized experiences...." Zeta Global
"...Thanks to that improved efficiency, Carousel deployed more effective marketing campaigns that elevated player conversion rates while lowering their cost per lead by 70%. ..." Case Study Carousel Casino Games
"...Leverage Zeta s proprietary data to reach TV audiences with advertisements personalized to match the viewer s interests. ..." Connected TV
Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.
Zeta Marketing Platform Customer wins, Customer success stories, Case studies
What solutions does Zeta Marketing Platform provide for Engagement Management?
What solutions does Zeta Marketing Platform provide for Campaign Management?
How can Zeta Marketing Platform optimize your Advertisement Workflow?
How efficiently Does Zeta Marketing Platform manage your Digital Marketing?
How does Zeta Marketing Platform facilitate Collaboration?
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. |
|
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
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Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Vsevolod Plokhov CMO Samsung Electronics Russia |
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. |
|
Elena Rusakova Senior Digital Manager Publicis Media Russia |
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
Pieter Verhaeghe Online Operations Manager Carousel Casino Games |
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
Ashley Furniture - Retail - Large
Global Medical Response - Hospital & Health Care - Large
Renault Poland - Automotive - Large
Zeta Marketing Platform: Overview
Peers used Zeta Marketing Platform for engagement management and campaign management
Zeta Marketing Platform Competitors
Zeta Marketing Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
Zeta Global Corp. News
Zeta Global Revenue Surges 50 Percent in Record Q1 Performance
Zeta Global reported a 50% increase in Q1 revenue, reaching $396 million, marking its 19th consecutive quarter of exceeding guidance. The company achieved an adjusted EBITDA of $66 million, with strong organic growth of 29%. The AI interface, Athena, drove significant adoption, contributing to a major deal with a global retailer. Zeta raised its 2026 revenue target to $1.785 billion.
Zeta Global Revenue Growth Accelerates to 50% and "Beats and ...
Zeta Global reported a 50% year-over-year revenue increase for Q1 2026, reaching $396 million, surpassing guidance by $26 million. The company raised its 2026 revenue guidance to $1,785 million, reflecting a 37% growth. The Athena platform, a key driver, accounted for over 60% of AI platform usage in its first week. Zeta continues to expand its super-scaled customer base, with a 19% increase.
Zeta Global Revenue Growth Accelerates to 50% and "Beats and Raises ...
Zeta Global reported a 50% year-over-year revenue increase to $396 million for Q1 2026, surpassing guidance by $26 million. The company raised its full-year revenue forecast to $1,785 million, reflecting a 37% growth. The AI-driven Athena platform significantly contributed to this growth, enhancing customer interactions and platform usage. Zeta's financial outlook remains strong, with increased guidance for revenue, adjusted EBITDA, and free cash flow for 2026.
Zeta Global's AI Revenue Momentum Collides With Guidance That Still Trails Peers
Zeta Global is set to report its Q1 2026 earnings, with expectations of a $0.05 per share loss on $370 million in revenue, marking a 39.9% year-over-year growth. The company's AI investments and One Zeta strategy are under scrutiny for driving revenue and profitability. Despite past volatility, analysts remain optimistic about Zeta's AI-driven marketing platform and its potential for sustained profitability.
Zeta Global Corp. Profile
Company Name
Zeta Global Corp.
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
SERIES F
