Zeta Marketing Platform Overview

Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.

Use Cases

Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.

Other use cases:

  • Digital Marketing
  • Collaboration
  • Lead Management
  • Generation Of New Leads
  • Proposal & Quote Management
  • Training & Onboarding
  • Personalized Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.

Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time." - Jacob Young

Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on Zeta Marketing Platform Use Cases

How can Zeta Marketing Platform enhance your Engagement Management process?

What Are the key features of Zeta Marketing Platform for Campaign Management?

How efficiently Does Zeta Marketing Platform manage your Digital Marketing?

What makes Zeta Marketing Platform ideal for Collaboration?

29+ more Business Use Cases

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes

A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Jacob Young

Senior Director of Digital Marketing

Sundance Catalog

By moving to the Zeta Marketing Platform and reimagining our approach to email engagement, we got a whole lot better at reaching the right shoppers, with the right message, at the right time. Testimonial By Jacob Young
Zeta Marketing Platform testimonial

Alejandro Cremades

Forbes

A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik

Case Studies

COMPANY INDUSTRY CASE STUDIES
Zeta Marketing Platform case study
Marketing and Advertising
Marketing and Advertising
Case Study Sundance Catalog

How Zeta helps while greatly reducing the overall cost of its email marketing program.

Read More
Zeta Marketing Platform case study
Entertainment
Entertainment
Case Study Carousel Casino Games

Online gambling brand increased conversions in Social and Programmatic while lowering costs in a highly competitive marketplace.

Read More
Zeta Marketing Platform case study
Telecommunications
Telecommunications
PLUS

Learn How Polkomtel Sp. z o. o. enhances contact center efficiency and boosts conversions with customer data.

Read More

Video

Zeta Marketing Platform: Overview

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lightning

Peers used Zeta Marketing Platform for engagement management and campaign management

Zeta Marketing Platform Competitors

Zeta Marketing Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Zeta Global Corp. News

Zeta Global (ZETA) Introduces GenAI Agent Studio to Transform Marketing Automation!

Zeta Global introduces GenAI Agent Studio to enhance marketing automation capabilities.

30/03/2025 - source

Zeta Global (ZETA) Introduces GenAI Agent Studio to Transform Marketing Automation!

Zeta Global introduces GenAI Agent Studio to enhance marketing automation.

30/03/2025 - source

Zeta Global Holdings Corp. (ZETA) Launches AI Agent Studio - StreetInsider

Zeta Global Holdings Corp. has launched AI Agent Studio, a new product offering.

26/03/2025 - source

Zeta Global Corp. Feeds

Zeta Global Q1 2025 Earnings Call Set for May 1: AI Marketing Leader - Stock Titan

Zeta Global is set to announce its first quarter 2025 financial results on May 1, 2025.

09/04/2025 - source

Zeta Global Holdings Corp. (NYSE:ZETA) Q4 2024 Earnings Call Transcript

Zeta Global Holdings Corp. (NYSE:ZETA) held its Q4 2024 earnings call, as reported by Insider Monkey.

27/02/2025 - source

Zeta Global Accelerates Timing of Fourth Quarter and Full Year 2024 Financial Results - StreetInsider

Zeta Global is speeding up the release of its financial results for the fourth quarter and full year 2024.

05/02/2025 - source

Zeta Global Corp. Profile

Company Name

Zeta Global Corp.

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

SERIES F