Zoho Marketing Automation Overview
Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.
Use Cases
Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.
Business Priorities
Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.
Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data
Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.
Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.
Reviews
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive." - Adrienne Craighead
Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zoho Marketing Automation
Top Industries
- Information Technology and Services
- Health, Wellness and Fitness
Popular in
Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by
Comprehensive Insights on Zoho Marketing Automation Use Cases
What Are the key features of Zoho Marketing Automation for Engagement Management?
Why is Zoho Marketing Automation the best choice for Personalized Marketing?
What benefits does Zoho Marketing Automation offer for Lead Nurturing?
How does Zoho Marketing Automation address your Conversion Management Challenges?
12+ more Business Use Cases
27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead |
|
Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft |
|
I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor |
I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead |
|
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre |
Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft |
|
Frances Blackie Managing Director FWRD |
I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie |
Case Studies
CASE STUDY UENI
CASE STUDY Valmiki Group
CASE STUDY TagniFi
CASE STUDY Agappe Diagnostics
CASE STUDY Tech Mahindra
CASE STUDY Zepto
Video
Simplifying Marketing with the Next-Gen Marketing Automation Software
Peers used Zoho Marketing Automation for engagement management and drip marketing
Zoho Marketing Automation Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (17) |
| Analytics | Read Reviews (8) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (17) |
| Analytics | Read Reviews (8) |
Zoho Marketing Automation Integrations
Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Zoho Marketing Automation
Software Failure Risk Guidance
?for Zoho Marketing Automation
Top Failure Risks for Zoho Marketing Automation
Zoho Corporation Pvt. Ltd News
Introducing passkey management in Zoho Vault
Zoho Vault introduces passkey management, enhancing its passwordless authentication capabilities. This update allows users to securely store and manage passkeys, offering a seamless login experience with biometric authentication. Passkeys, supported by major tech companies, provide robust security against phishing and data breaches. Zoho Vault continues to serve as a comprehensive security solution, integrating password management, SSO, and passkey management for businesses.
Zoho Launches Zoho Books Singapore Edition for Local Businesses
Zoho has launched the Singapore edition of Zoho Books, a cloud-based accounting software tailored for local compliance needs, including GST and e-invoicing. This release is part of Zoho's broader finance suite, offering automation, AI capabilities, and integration with local systems like InvoiceNow. The suite includes Zoho Inventory, Billing, Invoice, Expense, Commerce, and Practice, all designed to streamline financial management and compliance for businesses in Singapore.
Zoho WorkDrive recognized as a "Leader" in 2025 by Nucleus Research
Zoho WorkDrive has been recognized as a "Leader" in the 2025 Nucleus Research Technology Value Matrix for Content Services and Collaboration. This marks the third consecutive recognition for its advanced functionality and usability. Zoho WorkDrive 5.0 introduces features like Workflow Builder, Data Loss Prevention policies, and enhanced AI capabilities, reinforcing its position as a leading intelligent content management platform.
Joyalukkas Joins Forces with Zoho for Global Digital Transformation
Joyalukkas partners with Zoho to implement Zoho's Customer Experience Platform across 175 showrooms globally, enhancing customer engagement and operational efficiency. The platform will unify sales and centralize customer data, initially rolled out in India and expanding to 10 international markets. Zoho's scalable technology supports Joyalukkas' shift to proactive, insight-driven customer interactions.
Zoho Corporation Pvt. Ltd Profile
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