Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel, Social Media, Promotions, etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard.

Reviews

"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive." - Adrienne Craighead

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Comprehensive Insights on Zoho Marketing Automation Use Cases

How can Zoho Marketing Automation optimize your Engagement Management Workflow?

How can Zoho Marketing Automation enhance your Personalized Marketing process?

How does Zoho Marketing Automation facilitate Lead Nurturing?

How can Zoho Marketing Automation optimize your Conversion Management Workflow?

12+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie

Case Studies

COMPANY INDUSTRY CASE STUDIES
Zoho Marketing Automation case study
Entertainment
Entertainment
CASE STUDY RiFF Studio

RiFF Studio improved team collaboration and project management using Zoho Workplace, leading to streamlined communication and efficiency.

Read More
Zoho Marketing Automation case study
Manufacturing
Manufacturing
CASE STUDY Yorkshire Packaging Systems

Yorkshire Packaging Systems reduced report preparation time and easily generates sales and activity reports using Zoho CRM.

Read More
Zoho Marketing Automation case study
Food & Beverages
Food & Beverages
CASE STUDY 80 Degrees East

80 Degrees East improved customer experience and inventory management using Zoho Forms, enhancing data collection and customization efficiently.

Read More

Video

Simplifying Marketing with the Next-Gen Marketing Automation Software

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Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.51/5 ★

Read Reviews (5)
Data Import

3.78/5 ★

Read Reviews (2)

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

?

for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

iTWire - Zoho and NVIDIA AI collaboration a gamechanger for 700 , 000 businesses

Zoho Corporation and NVIDIA's AI collaboration revolutionizes business operations for 700,000 companies, enhancing data analytics and artificial intelligence capabilities.

23/10/2024 - source

Zoho Corporation Releases Updated Version Of The Zoho Analytics - Brand Spur

Zoho Corporation releases an updated version of Zoho Analytics.

13/09/2024 - source

Xobin Announces Integration with Zoho Recruit , Enhancing AI - Driven Skill Assessment for Global Enterprises

Xobin integrates with Zoho Recruit to enhance AI-driven skill assessments for global enterprises.

02/06/2024 - source

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

//zoho.com

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE