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Zoho Marketing Automation: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Zoho Marketing Automation
Brand: Zoho Marketing Automation
Rating: 4.23 (115 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Marketing automation software for faster business growth

Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

Lead Nurturing
Conversion Management
Campaign Management
Generation Of New Leads
Lead Management
Channel Marketing
Lead Qualification: Behavioural

See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

Enter New Markets Internationally Or Locally
Acquire Customers

See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time." - Christopher Krefft

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

Information Technology and Services
Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Comprehensive Insights on Zoho Marketing Automation Use Cases

What solutions does Zoho Marketing Automation provide for Engagement Management?

What benefits does Zoho Marketing Automation offer for Personalized Marketing?

How can Zoho Marketing Automation enhance your Lead Nurturing process?

What Are the key features of Zoho Marketing Automation for Conversion Management?

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie

CUSTOMERS	TESTIMONIALS
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre	Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor	I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Frances Blackie Managing Director FWRD	I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie

Case Studies

CASE STUDY Taobé Consulting

Zoho Webinar helped Taobé Consulting improve client communication and boost productivity. The company used interactive Q&A, webinar recordings, and registration insights to engage more clients. They ...saw a 30% increase in webinar registrations and a 40% rise in productivity. The platform made it easier to reach more clients and cut costs. Taobé Consulting became more visible and trusted in their industry.

CASE STUDY Shortlist Recruitment

Zoho Recruit helps Shortlist Recruitment, a technical recruitment agency, place candidates faster than competitors. The team uses Zoho Recruit for quick searches, custom tags, and easy customisation.... The platform supports operations in both the UK and USA. Shortlist Recruitment values Zoho Recruit's cost-effectiveness and strong GDPR compliance. SMS integration lets them reach job seekers discreetly during work hours.

CASE STUDY SERGAS

Zoho Connect helped SERGAS, a leader in the gas industry, solve problems with scattered communication and poor task management. The company used Zoho Connect to create a single platform for all teams.... This made it easier to share updates, assign tasks, and work together. Teams in customer service, operations, and sales now communicate better and finish work faster. SERGAS recommends Zoho Connect for any business that wants to improve teamwork.

CASE STUDY ProEducation Solutions

Zoho Sign helped ProEducation Solutions speed up their document signing process. Before, paperwork took weeks and was hard to manage. Other e-signature tools were expensive and hard to use. Zoho Sign... made signing fast, easy, and affordable. The team liked the flexible pricing and simple web portal. Now, all paperwork is automated and secure.

CASE STUDY Mistras Group

Zoho CRM helped Mistras Group move from scattered records to a unified sales system. Before, salespeople used Rolodexes and spreadsheets, causing duplicate data and missed targets. With Zoho CRM, the...y now track leads, contracts, and operations in one place. Custom modules and workflow rules improved data accuracy and reporting. The team can now spot high-value clients and make better business decisions.

CASE STUDY Sparex

Zoho Analytics helped Sparex fix data problems from 18 subsidiaries. Before, teams used different systems and had conflicting data. Meetings stalled because no one trusted the numbers. With Zoho Anal...ytics, Sparex now syncs 15 million rows of data daily. Teams get custom dashboards and can make their own reports. Report requests dropped from 1-2 per hour to 1-2 per week. One insight from Zoho Analytics led to $1.4 million in extra sales by repricing slow-moving stock.

More Zoho Marketing Automation Customer Stories...

Video

Simplifying Marketing with the Next-Gen Marketing Automation Software

Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.78/5 ★ Read Reviews (17)
Analytics	4.60/5 ★ Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.51/5 ★

Read Reviews (5)

Data Import

3.78/5 ★

Read Reviews (2)

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Customer 15/10/2025

NIC brings Government of India offices to the cloud using Zoho Workplace: Customer Story

Zoho has been selected by the National Informatics Center (NIC) to migrate the Government of India's email and office suite services to a secure cloud environment. This involves deploying a custom version of Zoho Workplace, enhancing security and collaboration for government departments. The migration, which began in 2023, has already transitioned over 11 lakh accounts, with plans to continue expanding across ministries.

Product 15/10/2025

Introducing learning paths in Zoho Learn

Zoho has introduced "learning paths" in Zoho Learn, enhancing its LMS with structured training programs. This feature allows users to create curated course sequences for goals like onboarding and compliance training. It supports unlimited courses per path, mandatory course settings, and automated reminders, fostering efficient and goal-driven learning.

Product 07/10/2025

Simplify salary disbursals in Zoho Payroll with Payouts by Zoho Payments

Zoho Payments introduces Payouts, a feature enabling direct salary disbursements from Zoho Payroll without external banking portals. This integration simplifies payroll processes, enhances security with OTPs, and offers real-time tracking and reporting. Users can request early access to streamline salary payments efficiently.

Partnership 07/10/2025

Zoho and Axis Bank: Bringing connected banking to modern businesses

Zoho and Axis Bank have launched a connected banking solution, integrating Axis Bank accounts with Zoho Finance apps like Books, Inventory, Expense, and Payroll. This integration streamlines financial management by automating data flow, enabling direct vendor payments, simplifying reconciliation, and ensuring timely payroll processing. The service is initially available in Zoho Books, with plans to expand to other Zoho apps.

More Zoho Marketing Automation News...

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE