Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time." - Christopher Krefft

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Comprehensive Insights on Zoho Marketing Automation Use Cases

How can Zoho Marketing Automation optimize your Engagement Management Workflow?

What solutions does Zoho Marketing Automation provide for Personalized Marketing?

What makes Zoho Marketing Automation ideal for Lead Nurturing?

What solutions does Zoho Marketing Automation provide for Conversion Management?

12+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead

Case Studies

Financial Services

CASE STUDY Funding Strategies

Funding Strategies, a financial services firm, replaced spreadsheets and multiple systems with Zoho One. They customized Zoho One to integrate CRM and email marketing, improving lead management and c...lient communication. The team can now manage 20 matters at a time and provide clients with access to analytics. This has enhanced efficiency and client service.

Construction

CASE STUDY My Wall Panel

My Wall Panel increased sales despite the pandemic by using Zoho Commerce, expanding its reach across India.

Education

CASE STUDY SRM University

SRM University used Zoho Creator to go paperless, improving process efficiency for over 38,000 students and 2,600 faculty.

Manufacturing

CASE STUDY Yorkshire Packaging Systems

Yorkshire Packaging Systems reduced report preparation time and easily generates sales and activity reports using Zoho CRM.

Entertainment

CASE STUDY RiFF Studio

RiFF Studio improved team collaboration and project management using Zoho Workplace, leading to streamlined communication and efficiency.

Hospitality

CASE STUDY Minor Hotels

Minor Hotels centralized sales data and improved team collaboration with Zoho One, enhancing management's strategic decision-making.

Video

Simplifying Marketing with the Next-Gen Marketing Automation Software

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lightning

Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.51/5 ★

Read Reviews (5)
Data Import

3.78/5 ★

Read Reviews (2)

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

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for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Product

Zoho unveils Zia Hubs, its answer to Copilot and Duet AI for unstructured content intelligence

Zoho launched Zia Hubs, an AI-powered solution designed to manage and extract insights from unstructured content. Positioned as Zoho's alternative to Microsoft Copilot and Google Duet AI, Zia Hubs leverages generative AI to enhance content intelligence across Zoho's cloud software suite. The platform aims to streamline business operations by automating data analysis and improving decision-making for enterprises.

Product

New in Zoho Flow: SAP S/4HANA and SAP HANA integrations

Zoho has launched new integrations in Zoho Flow for SAP S/4HANA and SAP HANA, enabling businesses to automate workflows between SAP systems and other business applications without coding. Users can now trigger flows and perform actions such as creating leads, managing business partners, and syncing order data, streamlining enterprise process automation for both cloud and on-premises SAP environments.

Product

Powerful OCR, PDF automation and more updates from Zoho RPA

Zoho has released major updates to Zoho RPA, now integrated into the Zoho One suite. The enhancements include advanced OCR for extracting data from scanned documents and robust PDF automation, enabling businesses to automate workflows across Zoho CRM, Books, Mail, and WorkDrive. The update supports Windows, macOS, and Linux, offering a unified platform for managing and scaling automation bots.

Product

Zoho CRM Gets Smarter With Workflow Automation And AI Enhancements - Tech Build Africa

Zoho has upgraded its CRM platform with advanced AI-powered workflow automation, leveraging its Zia AI engine. The new features enable broader organizational access to customer data, moving beyond sales teams. The enhancements support cross-departmental collaboration and simplify report creation, positioning Zoho CRM as a more inclusive customer experience solution.

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE