Top Manufacturing CRM 2025: Solutions, Use Cases and Features, and Industry Trends

Every industry has its own unique needs.

Manufacturing often involves long sales cycles and high-value leads. Lead tracking becomes critical in managing customer touchpoints throughout a complex decision-making process, ensuring follow-ups and building customer relationships over time.

Manufacturing involves managing complex operational workflows, from production to supply chain.

Customer relationship management for manufacturing software must handle these nuances and integrate well with related solutions to enable a complete business management solution.

Learn how the best CRM tools for manufacturing business software differ from other CRM systems and why they are critical for operational efficiency in manufacturing in 2025. Discover top-rated CRM software tailored for manufacturing companies, with personalized assessments to help find the right-fit solution for your business needs.

As a result, CRM for manufacturers typically covers more functionality than just the customer aspects. They ensure complex production and sales processes run smoothly while maintaining customer relationships and ensuring follow-ups are timely. CRMs also help manufacturers optimize the long sales cycles typical in this industry. They help streamline operational efficiency through workflow management, tracking leads, and managing customer engagements.

The manufacturing industry CRMs address the following capabilities, at a minimum:

• Engagement Management

• Sales document management

• Helpdesk Management

• Contact list management

• Communication Management

Most Manufacturing CRMs support channels such as Email, Phone Calls, and Social Media (particularly LinkedIn) to connect with prospects and customers. LinkedIn and video for engagement are trending, supplementing traditional email and phone calls.

Manufacturing CRM vs. Vanilla CRM: Key Differences

AI-powered CRM for manufacturing boosts Automation and Lead Scoring

AI is already involved in cleaning, segmenting, and maintaining up-to-date contact lists. It can also assist in predictive lead scoring, which identifies potential high-value customers and recommends appropriate engagement strategies.

1. Salesforce Essentials - Salesforce-essentials offers a powerful CRM solution for small businesses to enhance sales processes and stay competitive. Control of sales processes and business success is facilitated.

2. BenchmarkONE - BenchmarkONE helps businesses grow with all-in-one CRM, email marketing, and marketing automation software. Customers are reached and revenue driven through an easy-to-use SaaS platform.

3. Teamgate CRM - Teamgate-CRM offers a comprehensive sales CRM solution, encompassing lead management, sales pipeline tracking, and reporting tools. Sales processes are streamlined and more efficient.

4. C2CRM - C2CRM by Clear C2 is an enterprise and small business CRM solution. It includes sales, marketing, relationship management, and help desk, with top-ranked customer support.

5. Gold-Vision CRM - Gold-Vision CRM offers an intuitive system designed to be loved by teams. The CRM overview page showcases its unique features and user-friendly interface.

Use-Cases vs CSAT score covering popular products

What keeps the Manufacturing CRM administrators awake at night?

• 24/7 Support

• Custom Reports

• Data Import

• Integration

• Data Export

• User Adoption and Training

• IoT Integration: Integrating with IoT systems to provide real-time data on product usage, machine performance, and maintenance needs

• Some CRMs now feature 3D product modeling, allowing clients to visualize custom products and configurations directly within the CRM before purchase.

• CRMs in manufacturing are adding supplier management tools that enable better collaboration and transparency with vendors, improving the supply chain efficiency.

• CRMs are evolving to integrate all customer touchpoints across multiple channels, providing a seamless experience regardless of how the customer interacts with the brand.

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Terri Goodness Goodness Dental	From our dentists who have very little time to learn new software to our team members in their 80s, everyone learned to use BenchmarkONE and were up ... Testimonial By Terri Goodness
Blue Bridge	Teamgate helps us to manage our sales pipeline effectively, and to build prosperous relationships with our customers. Testimonial By Blue Bridge

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Terri Goodness Goodness Dental	From our dentists who have very little time to learn new software to our team members in their 80s, everyone learned to use BenchmarkONE and were up ... Testimonial By Terri Goodness
Blue Bridge	Teamgate helps us to manage our sales pipeline effectively, and to build prosperous relationships with our customers. Testimonial By Blue Bridge