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Adobe Marketo Engage: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Adobe Marketo Engage
Brand: Adobe Marketo Engage
Rating: 4.18 (36376 reviews)

4.18 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(36376)

Marketing Automation Software for lead management and B2B marketers

AI Powered

Adobe Marketo Engage Overview

Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.

Use Cases

Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Engage.

Other use cases:

Lead Management
Lead Nurturing
Generation Of New Leads
Social Media Management
Lead Tracking
Account Management
Advertisement

See all use cases See less use cases

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Adobe Marketo Engage.

Other priorities:

Establish Thought Leadership
Improve ROI
Increase Sales & Revenue
Enhance Customer Relationships
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Build Brand Awareness
Improve Internal Communications
Improve Brand Engagement
Launch New Products
Improve Efficiency
Improve Stakeholder Relations
Increase Customer Life Time Value
Improve Visibility
Improve Consistency
Shorten Ramp Up Time

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Adobe Marketo Engage Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe Marketo Engage works with different mediums / channels such as E-Mail.

Adobe Marketo Engage's features include Landing Page, Personalization, Templates, etc. and Adobe Marketo Engage support capabilities include AI Powered, Email Support, Chat Support, etc. also Adobe Marketo Engage analytics capabilities include Analytics, and Custom Reports.

Reviews

"At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way... of working" - Jenifer Salzwedel

Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On, Sharpspring, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe Marketo Engage

Top Industries

Computer Software
Marketing and Advertising
Information Technology and Services

Popular in

Mid Market
Enterprise
Small Business

Adobe Marketo Engage is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Adobe Marketo Engage Use Cases

Why is Adobe Marketo Engage the best choice for Engagement Management?

Adobe Marketo Engage supports the creation of email campaigns, nurturing programs, and personalized content. It enables tracking and analyzing engagement levels for emails and websites. The software lacks real-time support, which may result in delays in resolving technical issues.

"...We use it for email marketing currently to assist our sales team and also use it for events, promoting and follow up...." Peer review by Amber Manzo, Digital Marketing Strategist, Concurrency, Inc.

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How does Adobe Marketo Engage facilitate Campaign Management?

Adobe Marketo Engage facilitates the creation and management of marketing campaigns, including email campaigns, landing pages, and webinars. It also supports lead nurturing, tracking campaign performance, and integration with Salesforce. The tool is well-suited for basic email marketing campaigns but may require additional support for complex integrations with Salesforce custom objects.

"...We are currently using Marketo to manage our email programs including our regular newsletters and our triggered nurture content...." Peer review by Leighton L. Chun, Head of Email, Man Crates

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What makes Adobe Marketo Engage ideal for Communication Management?

Adobe Marketo Engage provides comprehensive communication management capabilities, enabling automated email campaigns, lead nurturing, and event management. It offers features for lead scoring, email tracking, and data synchronization with Salesforce. However, Marketo Engage's event management functionality requires improvement in streamlining messages and limiting registrations.

"...Email tracking, automation streams, and lead scoring are all amazing aspects that we never got with other ESPs...." Peer review by Tatianna H, Content Development Manager, Education

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How can Adobe Marketo Engage enhance your Lead Management process?

Marketo Engage facilitates comprehensive lead management, encompassing lead scoring, nurturing, and tracking. It enables marketers to automate email campaigns and align sales and marketing efforts. A significant time investment is required for setting up workflows and content creation.

"...We use it for lead management including lead routing and rating, email nurturing, landing pages and forms and even database management...." Peer review by Kimberly Prescott, Director of Worldwide Marketing Operations, Malwarebytes

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What Are the key features of Adobe Marketo Engage for Lead Nurturing?

Adobe Marketo Engage facilitates automated lead nurturing programs with customizable content and segmentation. It allows users to track campaign performance, manage lead scoring, and route leads based on engagement. Marketo Engage's lead nurturing capabilities are limited by constraints on scheduling frequency for nurture streams.

"...We use it for online advertising campaigns, webinars, lead nurturing, lead scoring, lead lifecycle and customer marketing...." Peer review by Jenna Molby, Marketing Operations Manager, ACL

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99+ more Business Use Cases

12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Jenifer Salzwedel senior director of marketing operations and enablement Poly	At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel
Ari Sheinkin vice president of Experience Engine IBM	Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin
Ben Conrad senior director of database marketing Milwaukee Buck	With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, Testimonial By Ben Conrad

CUSTOMERS	TESTIMONIALS
Jenifer Salzwedel senior director of marketing operations and enablement Poly	At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel
Ari Sheinkin vice president of Experience Engine IBM	Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin
Ben Conrad senior director of database marketing Milwaukee Buck	With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, Testimonial By Ben Conrad

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Navitas Education	Education	Case Study Navitas How Navitas opens up new possibilities for students with Adobe Marketo Engage Read More
Poly Telecommunications	Telecommunications	Case Study Poly How Poly shifted gears to reach new audiences with Adobe Workfront Read More
IBM Information Technology and Services	Information Technology and Services	Case Study IBM How IBM Leans on Adobe Marketo Engage as it looks to accelerate business growth Read More

Video

Marketing Nation Success Series - Paysimple

Frequently Asked Questions(FAQ)

for Adobe Marketo Engage

What is Adobe Marketo Engage?

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.

Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

What is Adobe Marketo Engage used for?

Adobe Marketo Engage is a Marketing Automation Software mainly used by its customers to Acquire Customers and Scale Best Practices by Engagement Management, Campaign Management and Communication Management .

What are the top features of Adobe Marketo Engage?

Landing page, Personalization and Templates are some of the top features of Adobe Marketo Engage.

Who uses Adobe Marketo Engage?

Adobe Marketo Engage is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Engage alternatives?

Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On and Sharpspring are popular alternatives for Adobe Marketo Engage.