adverity Overview

Adverity is an integrated data platform for automating data connectivity, transformation, and governance at scale. Businesses can streamline data management efficiently.

Use Cases

Customers recommend Helpdesk Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using adverity.

Other use cases:

  • Social Media Analytics
  • Competitive Intelligence
  • Digital Marketing
  • Training & Onboarding
  • Channel Marketing
  • Media Planning
  • Media Buying
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using adverity.

Other priorities:

  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
  • Improve Internal Communications
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adverity Use-Cases and Business Priorities: Customer Satisfaction Data

adverity works with different mediums / channels such as Omnichannel. and Social Media.

adverity's features include Dashboard, Widgets, Calculator, etc. and adverity support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also adverity analytics capabilities include Custom Reports, and Analytics.

Reviews

"...- Great, dedicated, pleasant and fast account management and customer support...." Peer review by Dan L, Digital Solution Specialist, Information Services

Peer review evidence (same sources as the product rating summary)

"...I love how flexible the platform is and with the help of the support team, we can solve for pretty much use case we need...." Peer review by Austin M, Marketing Data Strategist, Marketing and Advertising
"...We use it for the following tasks: campaign monitoring, optimization and reporting, comparison to media plans...." Peer review by Viktor G., Data Scientist, Marketing and Advertising
"...Aggregating multiple ads platform to one data warehouse...." Peer review by Chander Dhar S., Data Scientist, Marketing and Advertising

adverity, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for adverity

Top Industries

  • Marketing and Advertising
  • Education
  • Media Production

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

adverity is popular in Marketing And Advertising, Education, and Media Production and is widely used by Mid Market, Small Business, and Large Enterprise.

adverity Customer wins, Customer success stories, Case studies

How does adverity facilitate Helpdesk Management?

What Are the key features of adverity for Campaign Management?

How does adverity facilitate Social Media Analytics?

What benefits does adverity offer for Competitive Intelligence?

8 buyers and buying teams have used Cuspera to assess how well adverity solved their Marketing Data Intelligence needs. Cuspera uses 1054 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

reBuy - Retail - Retail

Adverity helped reBuy automate and harmonize their marketing data integration. Before Adverity, reBuy spent too much time on manual data preparation and reporting. Adverity's solution centralized all... data, making it easy for employees to access and analyze information. The platform improved data quality and enabled faster, deeper campaign analysis. reBuy's team now focuses on core tasks instead of tedious manual work, leading to better campaign performance.

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Digital Matter - Marketing And Advertising - Marketing and Advertising

Adverity helped Digital Matter, a marketing consultancy, automate data integration and harmonization. Manual data collection in Excel was slow and error-prone. With Adverity, Digital Matter now gets ...consistent, high-quality data from multiple sources. Staff spend less time on manual tasks and more on client strategy. Dashboards and Tableau visualizations make insights easy to share. Efficiency improved and reporting is faster and more accurate.

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Elcano - Marketing And Advertising - Marketing and Advertising

Elcano used Adverity MCP to cut infrastructure overhead by 25%. Before Adverity, manual ETL and duplicate datastreams slowed their team. Adverity gave Elcano direct access to harmonized data, letting... engineers focus on campaign activation and AI agent innovation. The solution enabled reliable AI agent activation at scale and improved client revenue forecasting. High-impact alerts and real-time optimizations now drive better results for Elcano’s programmatic advertising.

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Nestlé - Food & Beverages - Food & Beverages

Adverity helped Nestlé cut manual data work by 75%. The company unified fragmented media data across global markets. Marketing Mix Modeling data prep became 3x faster. Media buying efficiency improve...d by 25% after standardizing benchmarks. Teams now focus more on insights, not manual tasks. Adverity's platform supports scalable, automated analytics for Nestlé worldwide.

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Generali - Insurance - Insurance

Generali used Adverity to automate data management and reporting. Before, they relied on manual data integration and Excel reports. With Adverity, they shortened processes and saved time. The platfor...m also improved data protection and security. Generali now benefits from faster, safer marketing data workflows.

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Transmission - Marketing And Advertising - Marketing and Advertising

Transmission, a B2B marketing agency, faced challenges from rapid tech changes and rising client expectations. They used advanced martech and AI tools to improve efficiency and analyze consumer behav...ior in real time. By investing in technology, they balanced creativity with data-driven insights. This approach helped them adapt to economic pressures and deliver better results for clients. AI-driven audience research and automation became key to their strategy.

Read on →

Adverity Platform Guide | How to create a visualization in Adverity’s Data Explorer

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Frequently Asked Questions(FAQ)

for adverity

What is adverity?

Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more.

Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.

The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.

What is adverity used for?

adverity is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Helpdesk Management, Campaign Management and Advertisement .

What are the top features of adverity?

Dashboard, Widgets and Calculator are some of the top features of adverity.

Who uses adverity?

adverity is used by Marketing And Advertising, Education and Media Production among other industries.

What are adverity alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for adverity.

Where is adverity located?

adverity is headquartered at Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT.
lightning

Peers used adverity for helpdesk management and campaign management

adverity Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.67/5 ★

Read Reviews (226)
Analytics

4.67/5 ★

Read Reviews (122)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Custom Reports

4.67/5 ★

Read Reviews (226)
Analytics

4.67/5 ★

Read Reviews (122)

Software Failure Risk Guidance

?

for adverity

Overall Risk Meter

Low Medium High

Top Failure Risks for adverity

Adverity GmbH News

Product

The Currency of Action: Introducing Adverity Intelligence

Adverity has launched "Adverity Intelligence," a suite designed to transform data into actionable insights for marketing teams. The platform introduces features like Data Conversations, Notebooks, and Intelligent Agents to streamline data analysis and decision-making. It aims to enhance marketing outcomes by automating technical barriers and enabling teams to focus on strategic tasks. The suite includes Insight Intelligence for increasing data literacy and Intelligent Action for automating workflows.

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Product

Adverity Launches Adverity Intelligence to Shape the Future of Data-Driven Marketing

Adverity has introduced a new AI-powered analytics layer that enhances its data platform. This feature allows users to perform conversational queries and includes agents for complex tasks like preparing data sets for marketing mix models. While Adverity ingests and unifies customer data, it lacks real-time data access to fully qualify as a CDP.

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Product

CDP-ish Adverity Adds Analytics - CDP Institute

Adverity has introduced a new AI-powered analytics layer enabling users to perform conversational queries and automate complex tasks like preparing data sets for marketing mix models. This enhancement adds significant analytics capabilities to Adverity's platform, although it still lacks real-time data access to fully qualify as a Customer Data Platform (CDP).

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Product

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

Adverity debuts AI-powered intelligence layer for marketing analytics - PPC Land

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Adverity GmbH Profile

Company Name

Adverity GmbH

Company Website

https://www.adverity.com/

HQ Location

Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT

Employees

101-250

Social

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Financials

SERIES B