Upwave Overview

Upwave provides a dynamic platform for measuring brand outcomes, focusing on Brand Lift, Brand Reach, and Brand Optimization. It integrates scientific methodologies to offer real-time insights into top-of-funnel marketing performance. Businesses can leverage its capabilities to validate brand reach and identify optimization opportunities, enhancing their marketing strategies. The platform's performance lens allows for precise assessment of brand investments, ensuring data-driven decision-making. Upwave's unique approach to brand measurement supports marketers in achieving tangible business gains through improved brand visibility and effectiveness.

Use Cases

Customers recommend Advertisement, Market Research, Collaboration, as the business use cases that they have been most satisfied with while using Upwave.

Other use cases:

  • Sending & Publishing Communications
  • Workflow Management
  • Digital Marketing
  • Lead Analytics
  • Engaging And Following Up
  • Content Management
  • Helpdesk Management
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Business Priorities

Build Brand Awareness and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upwave.

Other priorities:

  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Establish Thought Leadership
  • Launch New Products
  • Grow Market Share
  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve ROI
  • Improve Internal Communications
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Upwave Use-Cases and Business Priorities: Customer Satisfaction Data

Upwave works with different mediums / channels such as Review Sites. Amazon. and Social Media.

Upwave's features include Feedback Surveys, Personalization, Dashboard, etc. and Upwave support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Upwave analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Upwave is a productivity platform for collaborating on projects, innovation processes, and daily tasks...." Peer review from UpWave

Upwave, OWOX, Everflow, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upwave leverages predictive analytics and vast consumer data to measure cross-channel brand campaigns. Industry-leading insights are provided for brand advertising.

Popular Business Setting

for Upwave

Top Industries

  • Information Technology and Services
  • Food & Beverages
  • Real Estate

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upwave is popular in Information Technology And Services, Food & Beverages, and Real Estate and is widely used by Small Business, Mid Market, and Enterprise.

Upwave Customer wins, Customer success stories, Case studies

How does Upwave facilitate Market Research?

What Are the key features of Upwave for Collaboration?

What benefits does Upwave offer for Sending & Publishing Communications?

How can Upwave optimize your Workflow Management Workflow?

28 buyers and buying teams have used Cuspera to assess how well Upwave solved their Marketing Data Intelligence needs. Cuspera uses 647 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Viant - Information Technology And Services - Information Technology and Services

Upwave's Brand Outcomes Measurement Platform helps Viant deliver real-time brand insights during campaigns. Brands use the platform to measure brand outcomes and optimize investments. The partnership... enables ongoing campaign analysis for better marketing results. No specific metrics or customer quotes are provided in the available content.

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Walmart Connect - Retail - Retail

Upwave's Brand Outcomes Measurement Platform helps Walmart Connect deliver real-time brand insights during campaigns. Brands use this platform to measure and prove the impact of their brand investmen...ts. The partnership enables brands to track outcomes and optimize campaigns as they run. The page highlights two campaign examples: a video game subscription and a CPG brand. No specific metrics or customer quotes are provided.

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Viant - Marketing And Advertising - Marketing and Advertising

Upwave's Brand Outcomes Measurement Platform helps Viant deliver real-time brand insights during campaigns. Brands use the platform to measure brand outcomes and brand lift. The case study highlights... campaigns in financial services and internet provider sectors. No specific metrics or customer quotes are given in the available content.

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AudienceXpress - Marketing And Advertising - Marketing and Advertising

AudienceXpress used Upwave to improve brand measurement. They gained detailed insights into their campaigns. This helped them optimize brand outcomes. The partnership proved the power of brand-buildi...ng. AudienceXpress showed how data can drive better marketing results.

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Kargo - Marketing And Advertising - Marketing and Advertising

Upwave helped Kargo prove the brand-building power of its cross-platform ad experiences. Kargo used Upwave's analytics platform to measure and optimize brand lift in real time. The partnership brough...t science to top-of-funnel campaigns. Kargo delivered better results for leading brands by using data-driven insights. The case highlights the value of analytics in brand advertising.

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AudienceXpress (Comcast) - Marketing And Advertising - Marketing and Advertising

AudienceXpress, part of Comcast, used Upwave to improve brand measurement. They gained detailed insights into their campaigns. This helped them optimize brand outcomes. Upwave enabled AudienceXpress ...to show the impact of their brand-building efforts. The partnership focused on using data to prove results.

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Upwave | Masters of Brand Measurement | The Rise of Performance Branding

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Frequently Asked Questions(FAQ)

for Upwave

What is Upwave?

Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.

It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.

Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.

What is Upwave used for?

Upwave is a Marketing Data Intelligence Software mainly used by its customers to Build Brand Awareness and Improve Brand Engagement by Advertisement, Market Research and Collaboration .

What are the top features of Upwave?

Feedback surveys, Personalization and Dashboard are some of the top features of Upwave.

Who uses Upwave?

Upwave is used by Information Technology And Services, Food & Beverages and Real Estate among other industries.

What are Upwave alternatives?

OWOX, Everflow, CB Insights and Crayon are popular alternatives for Upwave.

Where is Upwave located?

Upwave is headquartered at 642 Harrison Street, Suite 301 San Francisco, CA 94107.
lightning

Peers used Upwave for advertisement and market research

Upwave Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (2)
Analytics

4.75/5 ★

Read Reviews (53)
Custom Reports

4.59/5 ★

Read Reviews (102)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (2)
Analytics

4.75/5 ★

Read Reviews (53)
Custom Reports

4.59/5 ★

Read Reviews (102)

Software Failure Risk Guidance

?

for Upwave

Overall Risk Meter

Low Medium High

Top Failure Risks for Upwave

Upwave, Inc. News

Product

January 2026 Product Release Notes

Upwave has launched AI Campaign Insights Reports, now generally available, offering AI-generated slide decks for campaign performance analysis and recommendations. Additionally, Upwave has updated its Industry and Tactic Norms through Q4 2025, introducing new KPIs for select channels and environments.

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Product

November 2025 Product Release Notes

Upwave's November 2025 product release introduces Tactic Norms for banner sizes and video lengths, enhancing brand lift performance benchmarking. The update includes refreshed Industry and Tactic Norms, a reduced campaign impression threshold, and improved CM360 integration setup. These enhancements aim to optimize campaign effectiveness and streamline operations for users.

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Product

August 2025 Product Release Notes

Upwave has released its August 2025 product updates, featuring new capabilities such as integrated norms in lift tables, industry selection during campaign setup, and refreshed industry norms. The updates also include single-click navigation shortcuts, clearer category names, and expanded cross cuts for campaign analysis.

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Product

July 2025 Product Release Notes

Upwave's July 2025 product release introduces automatic campaign cuts for state, survey completion month, and quarter, enhancing data accessibility in the lift, optimization, and reach tabs. The UI now features more intuitive cut groupings. Upwave Norms have expanded with new tactic norms for various ad environments and updated channel norms through Q2 2025.

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Upwave, Inc. Profile

Company Name

Upwave, Inc.

Company Website

https://www.upwave.com/

Year Founded

2012

HQ Location

642 Harrison Street, Suite 301 San Francisco, CA 94107

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B