Amplitude Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Amplitude.

Other use cases:

  • Collaboration
  • Onboarding
  • Workflow Management
  • Competitive Intelligence
  • Product Marketing
  • Sending & Publishing Communications
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amplitude.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
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Amplitude Use-Cases and Business Priorities: Customer Satisfaction Data

Amplitude's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Amplitude support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Amplitude analytics capabilities include Analytics, and Custom Reports.

Reviews

"You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independen...tly. With Braze and Amplitude, we were able to bring marketing and product a lot closer together." - Andrew Touchstone

Amplitude, Smartlook, Convert Experiences, WalkMe Digital Adoption Platform, Algolia, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amplitude

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Amplitude is popular in Computer Software, Internet, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Amplitude Customer wins, Customer success stories, Case studies

Why is Amplitude the best choice for Engagement Management?

Why is Amplitude the best choice for Funnel Analysis?

What solutions does Amplitude provide for Products & Pricelist Management?

How can Amplitude enhance your Collaboration process?

What Are the key features of Amplitude for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Amplitude solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Amplitude testimonial

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt
CUSTOMERS TESTIMONIALS
Amplitude testimonial

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt

NBC - Media - media

Amplitude helped NBC use product intelligence to improve user retention. NBC used Amplitude to analyze user behavior and find ways to keep viewers engaged. With these insights, NBC doubled its retent...ion rate. Amplitude's analytics tools made it easy for NBC to track and act on key metrics. NBC saw clear results from using Amplitude to drive business outcomes.

OBOS - Financial Services - Financial Services

Amplitude Analytics and Amplitude Audiences helped OBOS shift to outcome-focused product decisions. OBOS used Amplitude to track user behavior, run experiments, and measure campaign impact. During a ...campaign, daily active users rose by 1000% and retention reached 80%. Teams now make faster decisions and align better using shared real-time insights. OBOS uses Amplitude to find what drives retention and to scale with clean, reusable data models.

SoFi - Financial Services - Financial Services

Amplitude helped SoFi move from opinions to data-driven decisions. SoFi used Amplitude's analytics to understand user behavior and improve their banking experience. The platform enabled SoFi to perso...nalize services and drive better business outcomes. SoFi now relies on data to guide product and marketing strategies.

IBM Cloud for VMware Products - Information Technology And Services - Information Technology and Services

Amplitude helped IBM Cloud for VMware Products give UX designers a stronger voice. The team used Amplitude to understand user journeys and product analytics. This improved collaboration between UX an...d product teams. As a result, IBM made better product decisions based on data. Amplitude supported faster growth and better user experiences.

reece

Amplitude helped reecetech re-engage 12.4% of inactive users. The company used Amplitude's analytics and AI tools to drive a data revolution. Amplitude enabled better user retention and engagement. T...he solution focused on actionable insights and measurable business outcomes. Reecetech improved customer value with Amplitude's platform.

Carwow - Automotive - Automotive

Amplitude helped Carwow boost data content consumption by 97%. Carwow used Amplitude's analytics tools to understand user behavior. The platform enabled the team to make data-driven decisions. This l...ed to higher engagement and better business outcomes. Carwow improved how teams accessed and used data. The result was faster growth and more value from analytics.

Amplitude Analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for Amplitude

What is Amplitude?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude used for?

Amplitude is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude.

Who uses Amplitude?

Amplitude is used by Computer Software, Internet and Education among other industries.

What are Amplitude alternatives?

Smartlook, Convert Experiences, WalkMe Digital Adoption Platform and Algolia are popular alternatives for Amplitude.

Where is Amplitude located?

Amplitude is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.
lightning

Peers used Amplitude for engagement management and funnel analysis

Amplitude Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude

Amplitude, Inc. News

Financial

Amplitude Q1 2026 earnings webcast set for May 6

Amplitude has scheduled its Q1 2026 earnings webcast for May 6.

Financial

Amplitude to Host First Quarter 2026 Earnings Webcast on May 6, 2026

Amplitude will release its Q1 2026 financial results on May 6, 2026, followed by a webcast discussing the results and future financial outlook.

Executive

Amplitude Names Serial Founder Gab Menachem as CPO

Amplitude appoints Gab Menachem as chief product officer to lead its AI analytics transformation. Menachem, former founder of Loom Systems, will oversee product management, design, and growth, reporting to CEO Spenser Skates. His experience with AI and digital product analytics aligns with Amplitude's mission to enhance digital experiences.

Product

Experiment Report (powered by Amplitude AI)

Amplitude has launched Experiment Reports, an AI-powered feature that automatically generates structured writeups of experiments in Amplitude Notebooks. This tool simplifies the analysis process by translating statistics into plain language and providing data-backed recommendations, allowing teams to focus on action rather than reporting. The feature is available to all Experiment customers.

Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES F