AYTM Overview

Aytm addresses the challenge of accessing timely consumer insights with its agile platform. It empowers businesses to capture the voice of their customers, influencing strategic decisions and enhancing market research efforts. The platform stands out by offering qualitative insights at a quantitative scale through its proprietary consumer panel. This allows companies to evolve ideas in real time, ensuring they stay ahead in their industry. Aytm's flexible services, combined with a consultative approach, support businesses in achieving their next breakthrough. This solution is ideal for those looking to innovate and reimagine their consumer insights strategy.

Use Cases

Customers recommend Market Research, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using AYTM.

Other use cases:

  • Engaging And Following Up
  • Collaboration
  • Contract Management
  • Creative Agency
  • Identify Target Customers
  • Helpdesk Management
  • Campaign Management
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Business Priorities

Scale Best Practices and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using AYTM.

Other priorities:

  • Launch New Products
  • Acquire Customers
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

AYTM Use-Cases and Business Priorities: Customer Satisfaction Data

AYTM works with different mediums / channels such as Video.

AYTM's features include Feedback Surveys, Dashboard, Personalization, etc. and AYTM support capabilities include 24/7 Support, Chat Support, Email Support, etc. also AYTM analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Run a full range of quantitative research, collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes...." Peer review from Featured Customers

AYTM, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Aytm's agile survey tool enables the creation of simple or complex surveys effortlessly. Precision and ease are achieved through an intuitive builder and expanding research automation tools.

Popular Business Setting

for AYTM

Top Industries

  • Information Technology and Services
  • Management Consulting
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

AYTM is popular in Information Technology And Services, Management Consulting, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

AYTM Customer wins, Customer success stories, Case studies

How efficiently Does AYTM manage your Market Research?

How efficiently Does AYTM manage your Customer Feedback Management?

What Are the key features of AYTM for Engaging And Following Up?

How can AYTM enhance your Collaboration process?

11 buyers and buying teams have used Cuspera to assess how well AYTM solved their Marketing Data Intelligence needs. Cuspera uses 935 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

A Fortune 500 multinational food manufacturer - Food & Beverages - Food & Beverages

aytm's automated Shelf Test helped a Fortune 500 food manufacturer test a new protein bar line before launch. The company needed fast, actionable insights and had limited experience with virtual shel...f testing. aytm provided a custom research plan, expert support, and guided learning. The shelf test revealed product line cannibalization and gave insights for future launches. The team gained confidence and agility for future research.

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A global food corporation - Food & Beverages - Food & Beverages

aytm helped a global food corporation connect insights teams worldwide. The company needed to share consumer insights across decentralized teams. aytm built a virtual center of excellence and a share...d dashboard. Teams learned to gain more insights with fewer resources. The solution increased visibility and saved time for insights teams. Collaboration improved across regions and categories.

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Rocket Mortgage - Financial Services - Financial Services

aytm's survey platform helped Rocket Mortgage uncover why first-time homebuyers save 22% less monthly than planned. The team surveyed 1,000 non-homeowners to find a $1,500 yearly savings gap. Insight...s revealed key obstacles to saving for down payments. Rocket Mortgage used these findings in a data-driven SEO article to boost media coverage. The research targeted consumer experience and marketing strategy.

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H&L Partners - Marketing And Advertising - Marketing and Advertising

aytm helped H&L Partners cut research time in half. The agency needed faster, deeper consumer insights for their clients. aytm's research platform and sample engine delivered high-quality, quantitati...ve data. H&L Partners gained more confidence in pitches and achieved research at twice the speed. The platform also provided cost efficiency for large brand health studies.

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Voya Financial - Financial Services - Financial Services

aytm helped Voya Financial cut research turnaround from up to six weeks to much faster insights. The aytm platform enabled agile research and supported a small insights team. Voya now keeps up with m...arket trends and has more influence with stakeholders. The team values aytm for being fast, affordable, and reliable. This partnership supports a streamlined, iterative approach to consumer insights.

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Campbell Ewald - Marketing And Advertising - Marketing and Advertising

aytm helped Campbell Ewald get fast, reliable market research insights. The agency needed quick data to win new business and support a growing client base. aytm's platform gave them flexible support ...and easy-to-use research tools. This led to faster turnaround, more agile research, and greater confidence for the team. Campbell Ewald values the partnership for its technology and support.

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aytm overview 2024

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Frequently Asked Questions(FAQ)

for AYTM

What is AYTM?

AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours.

This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.

By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.

What is AYTM used for?

AYTM is a Marketing Data Intelligence Software mainly used by its customers to Scale Best Practices and Enhance Customer Relationships by Market Research, Advertisement and Customer Feedback Management .

What are the top features of AYTM?

Feedback surveys, Dashboard and Personalization are some of the top features of AYTM.

Who uses AYTM?

AYTM is used by Information Technology And Services, Management Consulting and Computer Software among other industries.

What are AYTM alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for AYTM.

Where is AYTM located?

AYTM is headquartered at 404 Bryant St, San Francisco, California 94107, US.
lightning

Peers used AYTM for market research and advertisement

AYTM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Analytics

4.68/5 ★

Read Reviews (170)
Custom Reports

4.64/5 ★

Read Reviews (174)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5 ★

Read Reviews (2)
Analytics

4.68/5 ★

Read Reviews (170)
Custom Reports

4.64/5 ★

Read Reviews (174)

Software Failure Risk Guidance

?

for AYTM

Overall Risk Meter

Low Medium High

Top Failure Risks for AYTM

AYTM stands for Ask Your Target Market. News

Executive

aytm Names Jonathan Goodbread Head of Data Quality Strategy

Aytm has appointed Jonathan Goodbread as Head of Data Quality Strategy to enhance data integrity amid AI challenges. Goodbread, known for his expertise in data standards, will focus on strengthening aytm's systems, including their AI-powered Data Centrifuge engine, to ensure rigorous and transparent data quality for clients.

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Executive

aytm Taps Data Guru to Combat AI's Threat to Research Integrity

Aytm has appointed Jonathan Goodbread as Head of Data Quality Strategy to combat AI-related threats to data integrity in market research. Goodbread will enhance aytm's multi-layered defense system, which includes the PaidViewpoint respondent panel and the AI-powered Data Centrifuge engine. This strategic hire underscores aytm's commitment to maintaining high data quality standards amid increasing AI-generated data challenges.

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Product

aytm launches Conversation AI, transforming qualitative research with AI-powered analysis

aytm has launched Conversation AI, an enhancement to its insights platform, enabling AI-driven qualitative research. This tool allows dynamic interviews, capturing rich conversational data for deeper analysis. It uses natural language processing to facilitate dialogues, and Skipper aids in coding and quantifying themes, integrating qualitative insights at a quantitative scale.

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Product

aytm launches Skipper , their new AI - powered research assistant

AYTM launches Skipper, an AI-powered research assistant to enhance market research efficiency.

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AYTM stands for Ask Your Target Market. Profile

Company Name

AYTM stands for Ask Your Target Market.

Company Website

https://aytm.com/

HQ Location

404 Bryant St, San Francisco, California 94107, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE