CallRail: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: CallRail
Brand: CallRail
Rating: 4.62 (8779 reviews)

4.62 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(8779)

CallRail | Tracking and analytics for phone calls and web forms

AI Powered

CallRail Overview

CallRail is a cloud-based call tracking and marketing analytics solution for data-driven marketers, providing insights on PPC, SEO, and offline campaigns. It utilizes machine learning to score call leads and optimize marketing strategies.

Use Cases

Customers recommend Sales Call Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using CallRail.

Other use cases:

Campaign Management
Helpdesk Management
Lead Tracking
Generation Of New Leads
Social Media Management
Channel Marketing
Digital Marketing

See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using CallRail.

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Grow Market Share
Improve Visibility
Improve Efficiency
Improve Digital And Social Presence
Improve Brand Engagement
Build Brand Awareness
Scale Best Practices
Improve Consistency
Improve Internal Communications

See all business priorities See less business priorities

CallRail Use-Cases and Business Priorities: Customer Satisfaction Data

CallRail works with different mediums / channels such as Phone Calls.

CallRail's features include Recording, SEM, Dashboard, etc. and CallRail support capabilities include Email Support, Chat Support, Phone Support, etc. also CallRail analytics capabilities include Analytics, and Custom Reports.

Reviews

"CallRail makes things easier for our team, and we're able to provide even more comprehensive reporting for our clients." - Megan VanDerSnick

CallRail, Salesken, Firefiles.ai, Gong, Ringostat - Call Tracking, etc., all belong to a category of solutions that help Conversation Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CallRail

Top Industries

Marketing and Advertising
Legal Services
Automotive

Popular in

Small Business
Mid Market
Enterprise

CallRail is popular in Marketing And Advertising, Legal Services, and Automotive and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on CallRail Use Cases

What Are the key features of CallRail for Sales Call Management?

CallRail offers call tracking, recording, and management features, including whisper messages, call tagging, and integration with CRM systems. Users can easily access recordings through email and a user-friendly interface. CallRail's limitations include restricted access to recordings when switching providers.

"...We love the call recording and especially the automated call tagging based on what the AI hears in the call...." Peer review by Chris H, Vice President, Communications

Read Reviews

What Are the key features of CallRail for Communication Management?

CallRail facilitates call tracking across multiple marketing channels, enabling attribution of leads to specific initiatives. It provides call routing capabilities and generates reports for analysis. CallRail's functionality is limited by its inability to assess call quality or integrate with all CRM systems.

"...CallRail can be a great way to track phone calls through multiple marketing channels and actually monitor those phone calls for QA. ...." Peer review by Verified Reviewer, Marketing and Advertising

Read Reviews

What solutions does CallRail provide for Advertisement?

CallRail provides comprehensive tracking of phone calls generated from various marketing campaigns, including online and offline advertisements. It allows businesses to attribute calls to specific campaigns and analyze their effectiveness. CallRail's call recording feature assists in training sales representatives to enhance conversion rates. CallRail's tracking capabilities are limited when attributing calls from social media platforms, such as Facebook, Instagram, and LinkedIn.

"...Before, they were only tracking about 20 percent of their revenue generated by ads without call tracking and conversion value...." Case Study Neon Ambition

Read Reviews

What benefits does CallRail offer for Campaign Management?

CallRail enables businesses to monitor the effectiveness of marketing campaigns by tracking phone calls generated from various sources, providing valuable insights for optimizing performance. The platform offers features such as call attribution, dynamic number insertion, and call recording, allowing for comprehensive campaign analysis and call conversion optimization. However, CallRail requires a pool of numbers for tracking individual campaigns, potentially limiting its applicability for businesses with extensive campaign needs.

"...We were able to increase our measuring of ROI since we started tracking phone calls for our internet marketing campaigns...." Peer review by Jonathan B, Web Developer, Marketing and Advertising

Read Reviews

How efficiently Does CallRail manage your Helpdesk Management?

Callrail enables tracking of incoming calls from various sources, providing insights into call center performance and agent effectiveness. It also offers tools for analyzing marketing campaigns, facilitating performance improvements. However, its capabilities in call center management and queueing are limited.

"...Also the ability to track the source of the call is extremely helpful...." Peer review by Kenneth W., Marketing and Advertising

Read Reviews

51+ more Business Use Cases

16 buyers and buying teams have used Cuspera to assess how well CallRail solved their Conversation Intelligence needs. Cuspera uses 8779 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversation Intelligence needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Megan VanDerSnick Account Manager Dyverse	CallRail makes things easier for our team, and we're able to provide even more comprehensive reporting for our clients. Testimonial By Megan VanDerSnick
Brent Stutzman Brand Your Practice	As an agency, it's critical for us to show our clients how the ads we’re running are generating leads, whether via offline phone call or an online form submission. CallRail helps us report on both lead types in one platform. Testimonial By Brent Stutzman
Skyler Andreasen Top Job Asphalt	With Lead Center, there isn’t a call that comes in that we don’t see, where before there were definitely opportunities for things to slip. Testimonial By Skyler Andreasen

CUSTOMERS	TESTIMONIALS
Megan VanDerSnick Account Manager Dyverse	CallRail makes things easier for our team, and we're able to provide even more comprehensive reporting for our clients. Testimonial By Megan VanDerSnick
Brent Stutzman Brand Your Practice	As an agency, it's critical for us to show our clients how the ads we’re running are generating leads, whether via offline phone call or an online form submission. CallRail helps us report on both lead types in one platform. Testimonial By Brent Stutzman
Skyler Andreasen Top Job Asphalt	With Lead Center, there isn’t a call that comes in that we don’t see, where before there were definitely opportunities for things to slip. Testimonial By Skyler Andreasen

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
SearchLab Human Resources	Human Resources	Case Study SearchLab SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream Read More
Sagora Senior Living Consumer Services	Consumer Services	Case Study Sagora Senior Living Sagora Senior Living enjoys eye-opening value' from CallRail CPL reporting Read More
Titan PPC Financial Services	Financial Services	Case Study Titan PPC Titan PPC helps clients dig deeper into their data with call tracking Read More

Video

CallRail: How businesses of all sizes market with confidence

Frequently Asked Questions(FAQ)

for CallRail

What is CallRail?

CallRail is a cloud-based call tracking and marketing analytics solution designed for data-driven marketers. It is leveraged by the advertisers to track and optimize their advertising campaigns, increase sales effectiveness and also to improve customer retention.

The product tracks any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns, including PPC keywords. It provides users with a single source of truth for analysing the marketing ROI. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting and call transcription.

CallRail is a marketing attribution and conversation intelligence software powered with machine learning (ML) capabilities. The ML algorithms score the call as good leads or bad leads, thus measuring the quality of the conversations and giving the user an opportunity to refine the marketing strategy and turn more leads into customers.

What is CallRail used for?

CallRail is a Conversation Intelligence Software mainly used by its customers to Improve ROI and Acquire Customers by Sales Call Management, Communication Management and Advertisement .