Contentful Overview

Contentful liberates teams from the constraints of traditional digital experience platforms, offering a dynamic content management system that emphasizes flexibility and personalization. Users can effortlessly manage and deliver tailored content, enhancing customer engagement without the usual complexities. Ideal for teams seeking to transform their content into a competitive edge, Contentful aligns every team member to maximize impact. The platform supports a diverse range of applications, from orchestrating impactful campaigns to streamlining content workflows. By focusing on real-world use cases, Contentful empowers businesses to deliver experiences that captivate and convert, setting new standards in digital content management.

Use Cases

Customers recommend Content Management, Communication Management, Knowledge Management, as the business use cases that they have been most satisfied with while using Contentful.

Other use cases:

  • Collaboration
  • Workflow Management
  • Engagement Management
  • Training & Onboarding
  • Personalized Marketing
  • Products & Pricelist Management
  • Competitive Intelligence
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Contentful.

Other priorities:

  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Brand Engagement
  • Launch New Products
  • Establish Thought Leadership
  • Grow Market Share
  • Improve Stakeholder Relations
  • Increase Sales & Revenue
  • Improve Navigation
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Efficiency
See all business priorities See less business priorities

Contentful Use-Cases and Business Priorities: Customer Satisfaction Data

Contentful works with different mediums / channels such as Website.

Contentful's features include Personalization, Templates, Widgets, etc. and Contentful support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Contentful analytics capabilities include Analytics, and Custom Reports.

Reviews

"Now we are up to one developer release per day, and one beta release per week. And this is just the first step. In one to two years, I actually want 50 to 60 releases per day in production." - Malte Blumberg

Contentful, Strapi, Claromentis, Paperflite, Docsvault, etc., all belong to a category of solutions that help Content Management Systems. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Contentful empowers teams to collaborate and innovate. Business momentum is driven by delivering impactful experiences at scale.

Popular Business Setting

for Contentful

Top Industries

  • Internet
  • Computer Software
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Contentful is popular in Internet, Computer Software, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

Contentful Customer wins, Customer success stories, Case studies

What makes Contentful ideal for Content Management?

What solutions does Contentful provide for Communication Management?

How can Contentful optimize your Knowledge Management Workflow?

How does Contentful facilitate Collaboration?

What benefits does Contentful offer for Workflow Management?

24 buyers and buying teams have used Cuspera to assess how well Contentful solved their Content Management Systems needs. Cuspera uses 2444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Management Systems needs.

CUSTOMERS TESTIMONIALS
Contentful testimonial

Malte Blumberg

chief technology officer

ARD
Now we are up to one developer release per day, and one beta release per week. And this is just the first step. In one to two years, I actually want 50 to 60 releases per day in production. Testimonial By Malte Blumberg
Contentful testimonial

Sachie Yoshizumi

Product Owner

Wartsila
business owners and other stakeholders, how quickly we can create and publish content. The simple act of being able to create content and have it live in just a few moments makes a difference. Testimonial By Sachie Yoshizumi
Contentful testimonial

Wayne M. Willyard

head of Digital Experience

PubNub
We have marketing pages, resources, a blog, SCM landing pages, developer demos, things of that nature, all within the Contentful experience. Testimonial By Wayne M. Willyard
CUSTOMERS TESTIMONIALS
Contentful testimonial

Malte Blumberg

chief technology officer

ARD
Now we are up to one developer release per day, and one beta release per week. And this is just the first step. In one to two years, I actually want 50 to 60 releases per day in production. Testimonial By Malte Blumberg
Contentful testimonial

Sachie Yoshizumi

Product Owner

Wartsila
business owners and other stakeholders, how quickly we can create and publish content. The simple act of being able to create content and have it live in just a few moments makes a difference. Testimonial By Sachie Yoshizumi
Contentful testimonial

Wayne M. Willyard

head of Digital Experience

PubNub
We have marketing pages, resources, a blog, SCM landing pages, developer demos, things of that nature, all within the Contentful experience. Testimonial By Wayne M. Willyard

Pets Deli - Consumer Goods

Contentful Personalization helped Pets Deli boost Black Friday conversion rates by 51%. The team used a no-code interface to build and launch dynamic, segment-specific content. This removed bottlenec...ks from developer reliance and old tools. Pets Deli also saw a 10% drop in bounce rate. The solution integrated with Shopify and existing systems for seamless ecommerce personalization.

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Personio - Computer Software

Contentful Personalization helped Personio boost homepage conversions by 46%. Personio needed a scalable way to deliver personalized experiences for different customer segments. They used Contentful ...to tailor homepages and social proof by business size and industry. This led to a 62% increase in contact form conversions. The modular structure and AI-native personalization platform supported their account-based marketing strategy.

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IDP Education - Education

Contentful helped IDP Education redesign 60 websites in just 3 months. IDP faced problems with fragmented digital operations and brand inconsistencies across regions. The composable content platform ...unified content and improved localization. AI features and integrations like Google Analytics streamlined content operations. IDP now has a consistent brand and scalable infrastructure to attract new students.

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Biogen - Hospital & Health Care

Contentful AI Actions helped Biogen save $50,000 a year and support 30 languages. Biogen's old CMS made it hard to manage multilingual content. Contentful unified their content and made translation f...ast and easy. Teams now publish content faster and more consistently. Biogen uses Contentful for localization and websites in the hospital and health care industry.

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Intercom - Computer Software

Contentful helped Intercom move away from a custom-built CMS that only engineers could update. With Contentful, Intercom developers now focus on A/B testing and building new experiences. Deployment t...imes are 13x faster. New pages take 2 days to build instead of 2 weeks. Contentful's APIs, modular structure, and security features support Intercom's brand and digital growth.

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Grays - Consumer Goods

Contentful helped Grays improve its online auction platform for both B2B and B2C customers. Grays struggled with a rigid CMS that made it hard to deliver timely, targeted content. With Contentful, ma...rketers can now quickly create on-brand content and update homepages in hours instead of weeks. The platform supports five division-specific homepages and allows the marketing team to work without heavy engineering support. Automated publishing and a user-friendly interface have made the site more dynamic and relevant for customers.

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On sprints toward scalable: content-driven commerce with Contentful | The New Storytellers

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Frequently Asked Questions(FAQ)

for Contentful

What is Contentful?

Contentful is the API-first content management platform that creates, manages and publishes content on any digital channel. It enables medium to large-sized businesses to build digital experiences at scale. It helps to increase eCommerce conversion, conversion from online store search, and increase average order value.

Contentful enables enterprises to deliver omnichannel digital experiences with greater speed and scale than with a traditional CMS. It unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs. It updates the content of a website, a mobile app or any other platform that displays content. It helps digital teams to innovate, iterate and go to market faster with an agile, modern tech stack.

Key features include microservices architecture, RESTful API, language and framework agnostic, optimized for speed, customizable interface, global scale, cloud governance, content modeling, and more.

What is Contentful used for?

Contentful is a Content Management Systems Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Content Management, Communication Management and Knowledge Management .

What are the top features of Contentful?

Personalization, Templates and Widgets are some of the top features of Contentful.

Who uses Contentful?

Contentful is used by Internet, Computer Software and Financial Services among other industries.

What are Contentful alternatives?

Strapi, Claromentis, Paperflite and Docsvault are popular alternatives for Contentful.
lightning

Peers used Contentful for content management and communication management

Contentful Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5 ★

Read Reviews (3)
Analytics

4.00/5 ★

Read Reviews (134)
Custom Reports

3.99/5 ★

Read Reviews (245)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5 ★

Read Reviews (3)
Analytics

4.00/5 ★

Read Reviews (134)
Custom Reports

3.99/5 ★

Read Reviews (245)

Software Failure Risk Guidance

?

for Contentful

Overall Risk Meter

Low Medium High

Top Failure Risks for Contentful

Contentful GmbH News

Partnership

TAG joins forces with Contentful to enhance digital content delivery

TAG joins forces with Contentful to enhance digital content delivery

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Executive

Contentful Appoints Karl Rumelhart as Chief Product Officer | Contentful

Contentful has appointed Karl Rumelhart as chief product officer. Rumelhart will lead product strategy and innovation, focusing on enhancing Contentfuls digital experience platform. His leadership aims to drive new capabilities in personalization, AI-powered tools, and content workflow automation for enterprise customers.

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Product

Contentful adds new AI and personalization capabilities to its DXP platform. Here's why - Diginomica

Contentful has introduced new AI-driven and personalization features to its digital experience platform (DXP). These enhancements aim to help businesses deliver more tailored content and improve customer engagement across digital channels.

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Product

Contentful Reveals Next Phase of Growth with Modern Digital Experience Vision, Product Innovation, and New Strategic Partnerships | Contentful

Contentful announced a new phase of growth focused on delivering modern digital experiences. The company introduced product innovations including AI Actions for workflow automation, enhanced personalization, segmentation, experimentation, and real-time content insights. Contentful also revealed new strategic partnerships and expanded its ecosystem with enterprise solutions and marketplace integrations, positioning its platform as a central hub for scalable, personalized digital content.

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Contentful GmbH Profile

Company Name

Contentful GmbH

Company Website

https://www.contentful.com/

Year Founded

2013

HQ Location

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES D