Crayon Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.

Other use cases:

  • Products & Pricelist Management
  • Content Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • Market Research
  • Workflow Management
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Business Priorities

Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Manage Risk
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Crayon Use-Cases and Business Priorities: Customer Satisfaction Data

Crayon's features include Alerts: Popups & Notifications, , , etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.

Reviews

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone." - Global HCM Software Company

Crayon, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Popular Business Setting

for Crayon

Top Industries

  • Computer Software
  • Internet
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Crayon Customer wins, Customer success stories, Case studies

What Are the key features of Crayon for Competitive Intelligence?

Why is Crayon the best choice for Product Marketing?

How does Crayon address your Engagement Management Challenges?

How can Crayon enhance your Products & Pricelist Management process?

How does Crayon address your Content Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company
Crayon testimonial

Nate Brown

Director of Product Marketing and Strategy

Flatiron
Every time a competitor did something, we jumped into a reactive mode, starting from scratch to find messaging, product details, customer feedback, and everything else we needed. We had a real organizational gap in market and competitive intelligence. Testimonial By Nate Brown
Crayon testimonial

Jill Perney

Marketing Manager

Amerifirst Home Mortgage
Crayon found our competitors’ internal training videos, which uncovered incredible intel on how and why they were investing in different areas. This initiated a productive conversation about how and why we wanted to allocate our investments. Testimonial By Jill Perney
CUSTOMERS TESTIMONIALS
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company
Crayon testimonial

Nate Brown

Director of Product Marketing and Strategy

Flatiron
Every time a competitor did something, we jumped into a reactive mode, starting from scratch to find messaging, product details, customer feedback, and everything else we needed. We had a real organizational gap in market and competitive intelligence. Testimonial By Nate Brown
Crayon testimonial

Jill Perney

Marketing Manager

Amerifirst Home Mortgage
Crayon found our competitors’ internal training videos, which uncovered incredible intel on how and why they were investing in different areas. This initiated a productive conversation about how and why we wanted to allocate our investments. Testimonial By Jill Perney

The Standard - Financial Services - Very Large

Crayon Sparks helped The Standard automate over 20 battlecards and generate 90 Sparks for competitive intelligence. Before Crayon, The Standard relied on outdated flyers and manual processes. Now, au...tomated battlecards update weekly, keeping sales reps informed with real-time data. Teams across sales, marketing, and product use these insights to win more deals. Crayon Sparks made competitive content dynamic and easy to access, building trust with sales reps.

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Cognism - Software

Cognism needed a way to give their sales team real-time competitive insights. They chose Crayon to help them share and organize this information. With Crayon, sales reps now get updates in tools they... use every day, like Salesforce and Slack. The team tracked more than $6 million in influenced revenue in less than a year. On average, 33 deals a month are directly influenced by their compete program. Over 250 employees use Crayon to help win more deals.

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ZoomInfo - Sales / Marketing Enablement

ZoomInfo is a fast-growing company in a crowded market. They needed a way to keep up with competitors and help new employees learn quickly. They used Crayon to get real-time competitive intelligence ...and make it easy to share information across the company. Now, 90% of their sales team uses these insights. This has made the sales team more confident and helped the whole company make better decisions.

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Viant - Marketing And Advertising

Viant wanted to keep its lead in digital advertising by improving how it tracks competitors. The Product Marketing team needed a tool to collect and share up-to-date competitive insights. They used C...rayon to get real-time intel and share it with over 300 Slack users. Sales reps now use battlecards to keep information current and help close deals. The team saves several hours each week by automating competitive intelligence with Crayon.

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Upserve - Hospitality

Crayon competitive intelligence helped Upserve, a restaurant POS and management software company, automate manual research and save 20% of their product marketing team's time. Upserve used Crayon to ...track competitor product updates and quickly update sales messaging and battlecards. Their win rate against their top five competitors improved by 54%. Competitive losses dropped by 76% quarter over quarter. Losses due to 'no decision' prospects fell by 41% after using Crayon.

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Rauland AMETEK - Manufacturing

Crayon helped Rauland AMETEK improve their competitive intelligence program. Before Crayon, distributors struggled to get key information to win deals. Crayon automated intelligence gathering and mad...e battlecards easy to access. This saved over 300 analyst hours each year. In one deal, Crayon helped Rauland AMETEK become the front-runner for a $1.5 million sale.

Read on →

Welcome to Crayon!

Video Thumbnail

Frequently Asked Questions(FAQ)

for Crayon

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.
lightning

Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)

Software Failure Risk Guidance

?

for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

M&A

SoftwareOne completes mega billion-dollar acquisition of Crayon

SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.

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Partnership

OVHcloud and Crayon join forces to deploy cloud solutions worldwide

OVHcloud and Crayon have announced a global partnership to deliver cloud solutions to enterprises worldwide. The collaboration leverages OVHclouds infrastructure and Crayons expertise in cloud services, aiming to accelerate digital transformation for businesses across multiple regions. The alliance will focus on scalable, secure, and cost-effective cloud deployments tailored to diverse industry needs.

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M&A

SoftwareOne announces acquisition of Crayon to expand solutions - Verdict

SoftwareOne is acquiring Crayon to enhance its solutions.

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M&A

SoftwareOne Confirms Advanced Talks to Buy Norways Crayon - Yahoo Finance

SoftwareOne is in advanced discussions to acquire Norway's Crayon.

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CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

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Financials

SERIES B