Crayon Overview
Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.
Use Cases
Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.
Business Priorities
Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.
Crayon Use-Cases and Business Priorities: Customer Satisfaction Data
Crayon's features include Alerts: Popups & Notifications, Automation, Messaging, etc.
Reviews
"As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before." - George Baier IV
Crayon, Contify, Kompyte, PitchBook, Similarweb, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Crayon
Top Industries
- Computer Software
- Internet
- Marketing and Advertising
Popular in
- Mid Market
- Enterprise
- Small Business
Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.
Comprehensive Insights on Crayon Use Cases
What Are the key features of Crayon for Competitive Intelligence?
What makes Crayon ideal for Product Marketing?
How does Crayon facilitate Engagement Management?
How does Crayon facilitate Products & Pricelist Management?
How can Crayon optimize your Content Management Workflow?
42+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV |
|
The process of building and maintaining battlecards in Crayon is so intuitive, especially when you integrate them into a content management platform. This was definitely the biggest organization-wide win for us—just the overall confidence our sales team now has in handling competitive conversations. Testimonial By Andrew McCotter-Bicknell |
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|
Our baseline understanding of the competitive landscape was strong, however, ongoing updates and intelligence about competitor changes was really lacking. We relied on long-time employees and customers to share intelligence, but this often led to misunderstandings. We didn’t have great training aro...und our competitors, and it showed. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
George Baier IV Director of Strategy and Operations, Product Marketing Dropbox |
As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV |
|
Andrew McCotter-Bicknell Senior Product Marketing Manager ZoomInfo |
The process of building and maintaining battlecards in Crayon is so intuitive, especially when you integrate them into a content management platform. This was definitely the biggest organization-wide win for us—just the overall confidence our sales team now has in handling competitive conversations. Testimonial By Andrew McCotter-Bicknell |
|
Alex Mackenzie Director of Sales Allego |
Our baseline understanding of the competitive landscape was strong, however, ongoing updates and intelligence about competitor changes was really lacking. We relied on long-time employees and customers to share intelligence, but this often led to misunderstandings. We didn’t have great training aro...und our competitors, and it showed. |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
Computer Software
|
Computer Software |
Case Study MURALRead More |
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NA |
Case Study AlteryxRead More |
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|
NA |
Case Study ConnectWiseRead More |
Video
Welcome to Crayon!
Frequently Asked Questions(FAQ)
for Crayon
What is Crayon?
Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.
Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.
The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.
What is Crayon used for?
What are the top features of Crayon?
Who uses Crayon?
What are Crayon alternatives?
Where is Crayon located?
Peers used Crayon for competitive intelligence and product marketing
Crayon Competitors
Crayon Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (762) |
| Custom Reports | Read Reviews (239) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (762) |
| Custom Reports | Read Reviews (239) |
Software Failure Risk Guidance
?for Crayon
Overall Risk Meter
Top Failure Risks for Crayon
CRAYON, INC News
Crayon Recognized as the Winner of 2024 Microsoft Scale Solutions (LSP) Partner of the Year
OSLO, Norway--(BUSINESS WIRE)--#mspartner--Crayon today announced it won the Scale Solutions (LSP) 2024 Microsoft Partner of the Year Award.
CRAYON, INC Profile
Company Name
CRAYON, INC
Company Website
//crayon.coHQ Location
268 Summer Street, 5th Floor Boston, MA 02210
Employees
101-250
Social
Financials
SERIES B
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