Currency Alliance Overview

Currency Alliance transforms loyalty commerce with its API-first, SaaS loyalty platform. This solution enhances customer lifetime value by integrating seamlessly with existing loyalty systems. Unique features include tools for loyalty partner collaboration, which elevate customer engagement by facilitating efficient partnerships. The platform’s adaptability ensures businesses can tailor loyalty programs to specific customer needs, resulting in strengthened customer relationships.

Use Cases

Customers recommend Loyalty Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Currency Alliance.

Other use cases:

  • Collaboration
  • Helpdesk Management
  • Lifetime Value Management
  • Payment Management
  • Marketing Mix
  • Membership Management
  • Redemption Management
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Business Priorities

Enhance Customer Relationships and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Currency Alliance.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve ROI
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Currency Alliance Use-Cases and Business Priorities: Customer Satisfaction Data

Currency Alliance's features include Rewards, and Gamification. and Currency Alliance support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Currency Alliance analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Currency Alliance includes pre-configured, popular marketing campaigns to help users work quickly and efficiently...." Peer review

Currency Alliance, belong to a category of solutions that help Customer Loyalty Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Currency Alliance offers an API-first SaaS loyalty partnerships platform to simplify loyalty commerce. Customer lifetime value is maximized, and existing loyalty platforms are extended.

Comprehensive Insights on Currency Alliance Use Cases

How efficiently Does Currency Alliance manage your Loyalty Management?

What solutions does Currency Alliance provide for Engagement Management?

How efficiently Does Currency Alliance manage your Campaign Management?

How does Currency Alliance facilitate Collaboration?

11 buyers and buying teams have used Cuspera to assess how well Currency Alliance solved their Customer Loyalty Management needs. Cuspera uses 241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

Case Studies

CASE STUDY Air France-KLM (Flying Blue)

Currency Alliance helped Air France-KLM's Flying Blue loyalty program add dozens of new partners. The platform made it easy to manage thousands of partners without hiring more staff. Flying Blue used... the Management Portal to handle partner onboarding, contracting, and reporting. Currency Alliance simplified complex integrations and gave real-time transaction visibility. The team now tracks partner performance and prepares reports quickly. This led to more ways for members to earn miles and increased revenue.

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Retail

CASE STUDY Avolta

Currency Alliance helped Avolta improve its Red by Dufry loyalty program. Avolta wanted to grow its customer base and offer more personalized rewards. Currency Alliance enabled global gift card and v...oucher solutions, and connected Avolta with airline and hotel partners. The solution included account linking with IAG Loyalty, letting members earn and redeem Avios points at Avolta stores. Members can manage vouchers and gift cards in one mobile wallet. This made loyalty rewards easier and more flexible for travelers.

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Hospitality

CASE STUDY TUI Musement

Currency Alliance helped TUI Musement connect with airline and hotel loyalty partners. TUI Musement used the platform to send partnership requests and manage agreements. The solution made it easy to ...find partners and set up collaborations. The process was faster and less costly than traditional methods. TUI Musement could offer loyalty points to customers as booking incentives.

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CASE STUDY Flying Blue (Air France-KLM and Transavia)

Currency Alliance helped Flying Blue, the loyalty program of Air France-KLM and Transavia, manage and scale its partner network. Flying Blue used Currency Alliance to onboard over 15 existing partner...s and nearly 20 new ones, streamlining partner contracting and transaction reporting. The platform reduced legal and IT workload by standardizing contracts and automating onboarding. Lower set-up costs enabled Flying Blue to add smaller partners. The solution made accounting easier by consolidating invoices and payments, helping Flying Blue grow its loyalty program and gain better insights into member behavior.

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CASE STUDY Air France-KLM

Currency Alliance helped Air France-KLM grow its Flying Blue loyalty program. The platform made it easy to add dozens of new partners. This let members earn miles more often and increased revenue. Th...e Flying Blue team used the Management Portal to handle partners, contracts, and reports. Currency Alliance managed technical needs and made transactions simple. The team now tracks partner results in real time and saves time on reporting.

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Consumer Services

CASE STUDY Dynata

Currency Alliance helped Dynata, a global consumer research company, connect its eRewards loyalty program to multiple partner loyalty programs. Dynata integrated with Currency Alliance in less than a... week. This allowed them to issue or exchange points into popular loyalty currencies for their survey participants. The solution removed the need for multiple legacy integrations and reduced accounting workload. Dynata now connects with more partners easily and manages all costs through a single invoice.

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lightning

Peers used Currency Alliance for loyalty management and engagement management

Currency Alliance Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.88/5 ★

Read Reviews (18)
Analytics

4.61/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.88/5 ★

Read Reviews (18)
Analytics

4.61/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for Currency Alliance

Overall Risk Meter

Low Medium High

Top Failure Risks for Currency Alliance

Currency Alliance, S.A. Profile

Company Name

Currency Alliance, S.A.

Company Website

https://www.currencyalliance.com/

HQ Location

Ronda de Sant Pere 52, Barcelona, Catalonia 08010, ES

Employees

11-50

Social

Linkedin

Financials

SEED