Drift: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Drift
Brand: Drift
Rating: 4.47 (7577 reviews)

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(7577)

Revenue Acceleration Platform for personalized customer experiences

AI Powered

App Partner

Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

Account Management
Conversion Management
Communication Management
Lead Engagement
Training & Onboarding
Helpdesk Management
Capturing Leads

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

Enhance Customer Relationships
Improve ROI
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Launch New Products
Establish Thought Leadership
Improve Brand Engagement
Improve Internal Communications
Improve Digital And Social Presence
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Efficiency
Improve Navigation

See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling... me, we can’t live without this thing." - Matt Mullin

Drift, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

Computer Software
Information Technology and Services
Human Resources

Popular in

Small Business
Mid Market
Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Drift Customer wins, Customer success stories, Case studies

What makes Drift ideal for Engagement Management?

Drift Engagement Management provides a suite of tools to improve website visitor interaction, including AI-powered chatbots, customizable live chat widgets, email follow-ups, and campaign automation. These capabilities facilitate real-time engagement with website visitors, enabling personalized interactions and lead generation. However, the bot's ability to follow up on tickets independently is limited.

"...It's one of the best solutions for live chat/user engagement/lead generation...." Peer review by Agency

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How efficiently Does Drift manage your Playbook Creation?

Drift's Playbook creation capabilities enable users to easily design automated chat flows that engage and qualify website visitors. These playbooks allow for customization based on page, persona, and other factors, resulting in targeted interactions. Drift offers pre-built playbooks and solutions to accelerate the time to value. However, Drift lacks robust analytics to easily identify and optimize underperforming playbooks.

"...The Playbooks provide me the ability to help my team automate our bot to qualify a prospect prior to engaging...." Peer review by Peter I, Sales Development represenative

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How does Drift facilitate Generation Of New Leads?

Drift facilitates lead generation by initiating conversations with website visitors in real-time, offering a modern buying experience. This platform also provides data on lead acquisition, conversations, and meeting bookings. However, Drift's effectiveness relies on clear ownership, team training, and defined success metrics for optimal lead generation results.

"...I highly recommend Drift to any one who has leads that are generated from an outside source...." Peer review by Nicole S, Sales Executive

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How can Drift enhance your Account Management process?

Drift Account Management capabilities enhance Account-Based Marketing (ABM) strategies by facilitating personalized experiences and accelerating lead generation. The platform enables real-time engagement with targeted accounts through proactive notifications and facilitates seamless handoff to sales teams. While the enterprise version offers extensive features for ABM, its cost may be prohibitive for certain organizations.

"...For the 3 people who don t know what Drift is, they re a live chat, email marketing, and ABM tool...." Mark your calendar for Boston s Q4 Confidential

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How can Drift optimize your Conversion Management Workflow?

Drift Conversion Management helps companies qualify and convert leads through automated conversations, enriching CRM data and scheduling meetings. The tool provides data on conversation interactions, booked meetings, and lead acquisition. Drift's capabilities are limited by the need for consistent training and management of conversations by sales teams.

"...To-date, while the overall number of leads is still relatively low, the conversion for Drift leads from is impressively high...." Case Study The Predictive Index

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33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

CUSTOMERS	TESTIMONIALS
Matt Mullin Sr. Director Global Marketing Ops and Technology tenable	If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling me, we can’t live without this thing. Testimonial By Matt Mullin
Andy Byron CRO Lacework	I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. Testimonial By Andy Byron
Ben Nettesheim Senior Director of Digital Marketing SalesRabbit	It was a welcomed change. The sales team was now spending more of their valuable time working demos and less time playing phone or email tag to schedule those demos. Testimonial By Ben Nettesheim

CUSTOMERS	TESTIMONIALS
Matt Mullin Sr. Director Global Marketing Ops and Technology tenable	If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling me, we can’t live without this thing. Testimonial By Matt Mullin
Andy Byron CRO Lacework	I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. Testimonial By Andy Byron
Ben Nettesheim Senior Director of Digital Marketing SalesRabbit	It was a welcomed change. The sales team was now spending more of their valuable time working demos and less time playing phone or email tag to schedule those demos. Testimonial By Ben Nettesheim

More Qualified Pipeline: Faster — How to Do It with Drift

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .