Forrester Analytics Overview

Forrester's market research solutions address the challenge of meeting evolving customer demands and leveraging technology effectively. As a global leader in marketing data intelligence, Forrester provides businesses with critical insights to navigate market volatility and drive growth. Their research and consulting services support leaders in making informed decisions, enhancing strategic planning, and fostering authentic connections. By focusing on emerging technologies and industry trends, Forrester equips organizations with the knowledge to adapt and thrive. This approach helps businesses sharpen their skills and amplify their strategies, ensuring they remain competitive in a rapidly changing landscape.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

  • Communication Management
  • Market Research
  • Customer Feedback Management
  • Forecasting
  • Content Management
  • Social Media Management
  • Loyalty Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Launch New Products
  • Manage Risk
  • Improve Efficiency
  • Improve Internal Communications
  • Improve Consistency
  • Increase Average Basket Value
  • Improve Visibility
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Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Popular Business Setting

for Forrester Analytics

Top Industries

  • Computer Software
  • Information Technology and Services
  • Automotive

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Forrester Analytics Customer wins, Customer success stories, Case studies

How can Forrester Analytics enhance your Engagement Management process?

What Are the key features of Forrester Analytics for Account Management?

What makes Forrester Analytics ideal for Communication Management?

How does Forrester Analytics address your Market Research Challenges?

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Acronis - Computer Software

Acronis used Forrester to scale its marketing operations. The company had no marketing operations team before. Forrester helped Acronis grow this function quickly and cost-effectively. The VP of glob...al marketing operations at Acronis says Forrester always has answers for their challenges. Acronis saw a significant return on investment from working with Forrester.

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Equinix - Information Technology And Services

Forrester Decisions helped Equinix improve its channel partner engagement program. Equinix wanted to revamp its partner portal and boost partner enablement. Forrester worked with Equinix to build a s...trong case for change. The senior director at Equinix called Forrester indispensable. The partnership led to a better strategy for engaging channel partners.

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Medidata - Information Technology And Services

Forrester helped Medidata shift from a product-centric to a customer-centric marketing approach. Medidata wanted to focus more on customer needs in their campaigns. Forrester provided an unbiased per...spective and shared insights from other B2B companies. This partnership enabled Medidata to create holistic, audience-focused campaigns and simplify how they measure results.

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City of Dallas - Government Administration

Forrester helped the City of Dallas improve IT support for its police department. Brian Gardner, interim CIO, focused on better communication between IT and the police. This led to faster and more ef...ficient IT requests. The police department became more effective as a result. Forrester's guidance played a key role in this success.

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Newell Brands - Consumer Goods

Forrester Decisions helps Newell Brands' data and IT team show its value. The team uses Forrester to educate the company about data and AI. This builds trust across the organization. The vice preside...nt of information delivery says Forrester helps them communicate their impact.

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Thales - Computer & Network Security

Forrester helped Thales improve its partner strategy. Thales wanted to make its distributor network stronger. Forrester gave the team insights and step-by-step guidance. This support helped Thales re...think its approach and use its partner network better. Thales credits Forrester for helping them make key decisions.

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The Customer Experience Skills Gap Defines Destinies — Predictions 2023

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Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.
lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)
Data Import

3.51/5 ★

Read Reviews (978)

Chatmeter Platform

4.41 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Relay Network

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

commercetools

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Forrester Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

M&A

Forrester Research acquires FeedbackNow and GlimpzIt - Campaign Asia

Forrester Research has acquired FeedbackNow and GlimpzIt to enhance its customer experience consulting practice and transition towards being a technology owner. This move is part of Forrester's plan to launch a CX Cloud platform, integrating real-time analytics capabilities. The acquisitions, valued under $5 million, aim to open new subscription-based software revenue streams and improve real-time customer experience monitoring.

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Financial

Forrester Research To Broadcast Its 2025 Fourth-Quarter And Full-Year Earnings Conference Call - Yahoo Finance

Forrester Research will broadcast its 2025 fourth-quarter and full-year earnings conference call on February 12, 2026, at 4:30 p.m. ET. The call will be accessible on Forrester.com, with a replay available for those unable to attend live.

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Company

Forrester Evolves Its Global Events Portfolio In Response To How Business Leaders Want To Learn, Connect, And Engage Today - Forrester

Forrester has updated its global events portfolio to offer more flexible, intimate, and engaging formats. The new strategy includes shorter forums and enhanced networking opportunities, allowing leaders to gain actionable insights and validate decisions. The events are tailored for B2B marketing, sales, CX, and technology leaders, emphasizing in-person connections and peer networking.

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Product

Forecast: AI And Automation Will Take 6% Of US Jobs By 2030 - Forrester

Forrester forecasts that AI and automation will eliminate 6.1% of US jobs by 2030, impacting 10.4 million positions. The report highlights the growing influence of generative AI, which is expected to affect 20% of jobs, reshaping roles rather than replacing them. Forrester advises companies to adopt a human-centered AI strategy to enhance productivity and employee experience.

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Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE