Funnel Overview

Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Funnel.

Other use cases:

  • Social Media Analytics
  • Channel Marketing
  • Digital Marketing
  • Workflow Management
  • Funnel Analysis
  • Helpdesk Management
  • Communication Management
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Funnel.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Grow Market Share
  • Improve Efficiency
  • Increase Customer Life Time Value
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Funnel Use-Cases and Business Priorities: Customer Satisfaction Data

Funnel works with different mediums / channels such as Social Media.

Funnel's features include Dashboard, SEM, and Calculator. and Funnel support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Funnel analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance." - Yuval Bramson

Funnel, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Funnel

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Funnel is popular in Marketing And Advertising, Information Technology And Services, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Funnel Use Cases

How can Funnel optimize your Competitive Intelligence Workflow?

Why is Funnel the best choice for Campaign Management?

How does Funnel address your Social Media Analytics Challenges?

How does Funnel address your Channel Marketing Challenges?

34+ more Business Use Cases

15 buyers and buying teams have used Cuspera to assess how well Funnel solved their Marketing Data Intelligence needs. Cuspera uses 1490 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Funnel testimonial

Yuval Bramson

Online Marketing Lead

Appsflyer
With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance. Testimonial By Yuval Bramson
Funnel testimonial

Juriën Calis

Havas Media Group
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis
Funnel testimonial

Brittany Joiner

Elastic
Funnel is the best thing that has happened to my role. If I ever get a new job else where I will make sure it is in my contract that we get Funnel Testimonial By Brittany Joiner
CUSTOMERS TESTIMONIALS
Funnel testimonial

Yuval Bramson

Online Marketing Lead

Appsflyer
With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance. Testimonial By Yuval Bramson
Funnel testimonial

Juriën Calis

Havas Media Group
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis
Funnel testimonial

Brittany Joiner

Elastic
Funnel is the best thing that has happened to my role. If I ever get a new job else where I will make sure it is in my contract that we get Funnel Testimonial By Brittany Joiner

Case Studies

Marketing and Advertising

CASE STUDY Journey Further

Funnel helped Journey Further, a performance marketing agency, save over 500 hours per month in analyst time. The agency faced challenges with complex and slow customer reporting as it grew. Funnel's... no-code platform streamlined reporting, eliminated broken or inaccurate reports, and made insights much faster. Analysts could now focus on deeper analysis and deliver better results for clients. The switch to Funnel improved efficiency and accuracy across the agency.

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Retail

CASE STUDY Regatta Group

Funnel helped Regatta Group automate marketing data reporting and analytics. Regatta faced challenges with manual, inconsistent reports across teams and regions. By using Funnel, they automated cross...-market reporting, saving the marketing team 16 hours per week. The solution enabled trusted dashboards and custom metrics for all levels of the company. Data-driven insights now guide key decisions, including new store locations.

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Information Technology and Services

CASE STUDY awork

Funnel helped awork move beyond last-click attribution for their B2B SaaS business. awork used Funnel's multi-touch attribution and marketing mix modeling to better allocate their six-figure monthly ...media budget. With Funnel, awork reallocated 30% of their budget to high-performing paid social channels. They increased their media spend fourfold and reduced customer acquisition costs. awork gained deep insights into their marketing channels and scaled their investments with confidence.

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Marketing and Advertising

CASE STUDY Mazama

Funnel helped Mazama, a marketing technology company, automate its data integration after launching its ACE product. Mazama used Funnel to connect Facebook Ads, ACE Analytics, and sales data, sending... it to their data warehouse and visualizing it in Tableau. This automation reduced manual data handling by 85% and cut data-engineering workload by 95%. As a result, Mazama doubled its customer base within one year. Funnel made reporting faster and let Mazama focus on product development.

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Marketing and Advertising

CASE STUDY Publicis Sweden

Funnel helped Publicis Sweden cut report preparation time by 90% for selected clients. The agency faced challenges managing large volumes of marketing data and meeting client demands for advanced ins...ights. With Funnel, they now manage data from over 3,000 sources and use 25+ API connections. Funnel made reporting easier for more team members and reduced reliance on technical specialists. Standard media dashboards for new clients are now built in just 30 minutes.

Read more →
Marketing and Advertising

CASE STUDY Sparkforce

Funnel helped Sparkforce, a B2B marketing agency, improve its data reporting. Before Funnel, reporting was slow and hard to scale. Funnel's no-code platform made reporting faster and more accurate. S...parkforce can now build custom reports in minutes. Reporting on true ROAS improved efficiency by up to 3-4x. This helped Sparkforce deliver better results for its clients and grow its reputation.

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Video

Funnel - Your Marketing Data Hub

Video Thumbnail

Frequently Asked Questions(FAQ)

for Funnel

What is Funnel?

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.

Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.

What is Funnel used for?

Funnel is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Funnel?

Dashboard, SEM and Calculator are some of the top features of Funnel.

Who uses Funnel?

Funnel is used by Marketing And Advertising, Information Technology And Services and Retail among other industries.

What are Funnel alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Funnel.

Where is Funnel located?

Funnel is headquartered at Drottninggatan 89, Stockholm, SE.
lightning

Peers used Funnel for advertisement and competitive intelligence

Funnel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (133)
Custom Reports

4.32/5 ★

Read Reviews (400)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (133)
Custom Reports

4.32/5 ★

Read Reviews (400)

Software Failure Risk Guidance

?

for Funnel

Overall Risk Meter

Low Medium High

Top Failure Risks for Funnel

Funnel.io News

Product

Funnel now powered with leading Generative AI - PR Newswire

Funnel has integrated advanced Generative AI into its offerings, enhancing its capabilities.

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Funnel.io Profile

Company Name

Funnel.io

Company Website

https://funnel.io/

HQ Location

Drottninggatan 89, Stockholm, SE

Employees

201-500

Social

Facebook Linkedin Twitter

Financials

SERIES C