Funnel Overview

Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Funnel.

Other use cases:

  • Social Media Analytics
  • Channel Marketing
  • Digital Marketing
  • Workflow Management
  • Funnel Analysis
  • Helpdesk Management
  • Communication Management
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Funnel.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Grow Market Share
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Funnel Use-Cases and Business Priorities: Customer Satisfaction Data

Funnel works with different mediums / channels such as Social Media.

Funnel's features include Dashboard, SEM, and Calculator. and Funnel support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Funnel analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance." - Yuval Bramson

Funnel, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Funnel

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Funnel is popular in Marketing And Advertising, Information Technology And Services, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Funnel Customer wins, Customer success stories, Case studies

Why is Funnel the best choice for Competitive Intelligence?

What makes Funnel ideal for Campaign Management?

How efficiently Does Funnel manage your Social Media Analytics?

How does Funnel address your Channel Marketing Challenges?

15 buyers and buying teams have used Cuspera to assess how well Funnel solved their Marketing Data Intelligence needs. Cuspera uses 1490 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Funnel testimonial

Yuval Bramson

Online Marketing Lead

Appsflyer
With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance. Testimonial By Yuval Bramson
Funnel testimonial

Shan Zehua

Digital Specialist

Bluebird Media
There aren't many easy ways to mix and match data. Yet Funnel excels in that. Testimonial By Shan Zehua
Funnel testimonial

Juriën Calis

Havas Media Group
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis
CUSTOMERS TESTIMONIALS
Funnel testimonial

Yuval Bramson

Online Marketing Lead

Appsflyer
With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance. Testimonial By Yuval Bramson
Funnel testimonial

Shan Zehua

Digital Specialist

Bluebird Media
There aren't many easy ways to mix and match data. Yet Funnel excels in that. Testimonial By Shan Zehua
Funnel testimonial

Juriën Calis

Havas Media Group
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis

Digital Reach - Marketing And Advertising

Funnel helped Digital Reach, a B2B digital marketing agency, improve their data reporting and analytics. The agency achieved a 12x return on investment in the first year. Funnel automated over 10,000... hours of manual work each year. The time spent on performance monitoring dropped by 90%. Data modeling effort for standard datasets was reduced by over 80%. Digital Reach now spends more time on strategic work and less on manual tasks.

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Deuba GmbH & Co. KG - Retail

Funnel helped Deuba GmbH & Co. KG move from last-click attribution to AI-powered multi-touch attribution and marketing mix modeling. Deuba used Funnel to get a full view of their marketing data and o...ptimize budget allocation. The company improved Google Ads bidding and saw better cost per acquisition and return on investment. Funnel’s solution showed that social media ads were underrepresented and should be increased by up to 80%. Deuba now uses data-driven insights to drive targeted growth and improve marketing results.

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Mediaschneider AG - Marketing And Advertising

Funnel helped Mediaschneider AG automate and standardize client reporting. The agency saved over 7500 hours each year by removing manual work and errors. Funnel's API management let the team focus on... analytics and client relationships. Reports became more consistent and transparent. Mediaschneider now uses Funnel as a core part of its tech stack and features it in client pitches.

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Arm Candy - Marketing And Advertising

Funnel helped Arm Candy fix broken data relationships in their client reporting. Arm Candy switched from Supermetrics to Funnel for more reliable data collection and reporting. Funnel saved the team ...12 hours per week on reporting tasks. The platform also reduced broken client-facing reports and improved client trust. Arm Candy now uses Funnel as the base for their new media planning tool, Cyris.

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Limango - Retail

Funnel helped Limango cut their cost per lead by up to 20%. Limango used Funnel to automate data collection and reporting for their META ads. This automation saved manual work and let the team focus ...on analyzing their media strategy. They set up a process to exclude low-performing products from ad feeds. As a result, Limango improved budget allocation and scaled up META as a customer acquisition channel.

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Elastic - Information Technology And Services

Funnel helped Elastic move from manual data collection to real-time reporting. Elastic automated campaign tracking and created a live budget pacer for precise budget management. They shifted from mon...thly to daily reporting, improving decision-making. The company saw a year-over-year decrease in LinkedIn cost-per-acquisition. Funnel let Elastic focus on optimizing campaigns instead of collecting data.

Read on →

Funnel - Your Marketing Data Hub

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Frequently Asked Questions(FAQ)

for Funnel

What is Funnel?

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.

Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.

What is Funnel used for?

Funnel is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Funnel?

Dashboard, SEM and Calculator are some of the top features of Funnel.

Who uses Funnel?

Funnel is used by Marketing And Advertising, Information Technology And Services and Retail among other industries.

What are Funnel alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Funnel.

Where is Funnel located?

Funnel is headquartered at Drottninggatan 89, Stockholm, SE.
lightning

Peers used Funnel for advertisement and competitive intelligence

Funnel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (133)
Custom Reports

4.32/5 ★

Read Reviews (400)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (133)
Custom Reports

4.32/5 ★

Read Reviews (400)

Software Failure Risk Guidance

?

for Funnel

Overall Risk Meter

Low Medium High

Top Failure Risks for Funnel

Funnel.io News

Product

Funnel launches free version of its marketing data hub

Funnel has launched a free version of its marketing data hub, enabling businesses of all sizes to connect, store, and organize marketing data seamlessly. This new offering aims to democratize access to data-driven marketing tools, traditionally available only to large corporations, by providing an automated, reliable, and easy-to-use platform. The free plan supports marketers in optimizing their strategies without requiring coding skills or large budgets.

Read more →
Product

Funnel Dashboards Launch Provides Seamless New Visualization Potential

Funnel has launched Funnel Dashboards, a new visualization feature that enhances data exploration for marketers. It offers quick, reliable insights without complex BI features, allowing seamless performance presentation to stakeholders. Available globally, it supports marketers in managing data from multiple platforms, reinforcing Funnel's position as a leading marketing intelligence solution.

Read more →
Product

involve . me Launches First - Ever Conversational AI Agent for Funnel Creation

Involve.me has launched its AI Agent, the first conversational AI for funnel creation, in beta. This tool allows users to build and customize sales and marketing funnels using simple English prompts. It integrates with involve.me's drag-and-drop editor, offering a hybrid approach to funnel design. The AI Agent is available to all involve.me users at no extra cost, supporting multiple large language models for flexibility.

Read more →
Product

Funnel now powered with leading Generative AI - PR Newswire

Funnel has integrated advanced Generative AI into its offerings, enhancing its capabilities.

Read more →

Funnel.io Profile

Company Name

Funnel.io

Company Website

https://funnel.io/

HQ Location

Drottninggatan 89, Stockholm, SE

Employees

201-500

Social

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Financials

SERIES C