Google Analytics 360 Overview

Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.

Use Cases

Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Analytics 360.

Other use cases:

  • Social Media Management
  • Digital Marketing
  • Sending & Publishing Communications
  • Training & Onboarding
  • Product Marketing
  • Content Management
  • Funnel Analysis
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Google Analytics 360.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Improve Navigation
  • Improve Visibility
  • Establish Thought Leadership
See all business priorities See less business priorities

Google Analytics 360 Use-Cases and Business Priorities: Customer Satisfaction Data

Google Analytics 360 works with different mediums / channels such as Display Advertisement. Doubleclick. Video etc.

Google Analytics 360's features include Dashboard, Personalization, SEM, etc. and Google Analytics 360 support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Google Analytics 360 analytics capabilities include Analytics, and Custom Reports.

Reviews

"Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately." - Mark Shilton

Google Analytics 360, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Analytics 360

Top Industries

  • Computer Software
  • Telecommunications
  • Legal Services

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Google Analytics 360 is popular in Computer Software, Telecommunications, and Legal Services and is widely used by Enterprise, Small Business, and Mid Market.

Google Analytics 360 Customer wins, Customer success stories, Case studies

How efficiently Does Google Analytics 360 manage your Engagement Management?

How does Google Analytics 360 address your Campaign Management Challenges?

Why is Google Analytics 360 the best choice for Social Media Management?

What benefits does Google Analytics 360 offer for Digital Marketing?

11 buyers and buying teams have used Cuspera to assess how well Google Analytics 360 solved their Digital Analytics needs. Cuspera uses 4707 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Mark Shilton

Principal Analyst

Skyscanner

Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton
Google Analytics 360 testimonial

Michael Andrew

Vice President for Data, AI, and Personalization

Salesforce

Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. Testimonial By Michael Andrew
Google Analytics 360 testimonial

Clinton Hearne

Head of Marketing

Travel Money Oz

We saw amazing results straight out of the gate. These email campaigns have achieved a 175% increase in email open rate and a 9X increase in email click through rate compared to our previous campaigns. Testimonial By Clinton Hearne
CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Mark Shilton

Principal Analyst

Skyscanner

Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton
Google Analytics 360 testimonial

Michael Andrew

Vice President for Data, AI, and Personalization

Salesforce

Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. Testimonial By Michael Andrew
Google Analytics 360 testimonial

Clinton Hearne

Head of Marketing

Travel Money Oz

We saw amazing results straight out of the gate. These email campaigns have achieved a 175% increase in email open rate and a 9X increase in email click through rate compared to our previous campaigns. Testimonial By Clinton Hearne
 

Pythian CEO On 175 Percent Google Workspace Growth, AI Vision And New Google Cloud Program

Pythian, a top Google Cloud partner, reported a 175% increase in Google Workspace revenue, driven by the adoption of Google's AI tool, Gemini. The company is leveraging Gemini internally to enhance e...fficiency and productivity. Pythian is also optimistic about Google Cloud's new AI-enhanced Partner Network, which aims to streamline partner success measurement.

 

NATO signs major Google deal to ensure secure sovereign cloud

NATO has partnered with Google to implement a secure sovereign cloud solution. This collaboration aims to enhance data security and sovereignty for NATO's digital infrastructure.

 

NightCafe Studio Leverages Google Cloud to Power AI Art Creation for 25 Million Users with a Four - Person Team

NightCafe Studio uses Google Cloud's managed services like Firebase, Cloud Run, and Vertex AI to support its AI art platform for 25 million users. This case study highlights how NightCafe, with a tea...m of four, efficiently manages vast data and processes, focusing on innovation rather than infrastructure. Google Cloud's infrastructure underpins NightCafe's scalable and reliable service.

Vidio - Entertainment

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

Millennium bcp - Financial Services

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

CN2U.AI - Retail

Gemini 2.5 Flash on Vertex AI helped CN2U.AI cut AI search query times by over 50%. Response accuracy improved by more than 10%. Click-through rate went up by 15%. Backend service setup times dropped... by 20% with Compute Engine. Service uptime improved by 5% using Google Cloud. CN2U.AI now supports over two million products and serves customers worldwide with fast, AI-powered recommendations.

Frequently Asked Questions(FAQ)

for Google Analytics 360

What is Google Analytics 360?

Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.

Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.

Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.

Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.

What is Google Analytics 360 used for?

Google Analytics 360 is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Engagement Management and Campaign Management .

What are the top features of Google Analytics 360?

Dashboard, Personalization and SEM are some of the top features of Google Analytics 360.

Who uses Google Analytics 360?

Google Analytics 360 is used by Computer Software, Telecommunications and Legal Services among other industries.

What are Google Analytics 360 alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Google Analytics 360.

Where is Google Analytics 360 located?

Google Analytics 360 is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Analytics 360 for advertisement and engagement management

Google Analytics 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (14)
Analytics

3.50/5 ★

Read Reviews (1421)
Custom Reports

3.38/5 ★

Read Reviews (1498)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (14)
Analytics

3.50/5 ★

Read Reviews (1421)
Custom Reports

3.38/5 ★

Read Reviews (1498)

Google Analytics 360 Integrations

Google Analytics 360 integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.48/5 ★

Read Reviews (375)
Data Export

3.01/5 ★

Read Reviews (123)

Few API Integrations for Google Analytics 360

Software Failure Risk Guidance

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for Google Analytics 360

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Analytics 360

Google LLC News

Product

Google pushes AI Max tool with in-app ads

Google is promoting its AI Max tool through in-app advertisements, aiming to enhance user engagement and adoption of its AI capabilities. This initiative highlights Google's strategy to integrate AI solutions more deeply into its ecosystem.

Product

Introducing the Developer Knowledge API and MCP Server

Google has launched the Developer Knowledge API and Model Context Protocol (MCP) server in public preview. These tools provide developers with a machine-readable gateway to Google's official documentation, ensuring access to the latest updates. The API allows for comprehensive search and retrieval of documentation, while the MCP server enables AI tools to access and utilize this information effectively.

Product

Microsofts Publisher Marketplace, Google Tag Update & Multi-Party Approvals PPC Pulse

Google has announced that the standard tag setup is no longer recommended for advertisers, urging a shift to Google Tag Gateway or full server-side tagging setups. This change aims to improve data accuracy by reducing the impact of browser privacy features and ad blockers. Google is promoting this upgrade through partnerships and integrations, such as with Webflow, to facilitate easier adoption for advertisers.

Financial

Google Reports Strongest Q4: Annual Revenue Surges Beyond $400 as AI demand drives growth - Goodreturns

Google reported a record annual revenue of over $400 billion for 2025, driven by strong demand for AI tools across its services. Alphabet's Q4 results showed a 48% YoY growth in Google Cloud, reaching $17.7 billion, fueled by enterprise AI infrastructure demand. The Gemini AI models now process over 10 billion tokens per minute, with 750 million monthly active users.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A