Heap: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Heap
Brand: Heap
Rating: 4.4 (4230 reviews)

4.4 5

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(4230)

Product Analytics software providing actionable insights and conversion Rate Optimization

Heap Overview

Heap provides a digital insights platform that captures every user interaction on your site, uncovering hidden patterns and behaviors often missed by other analytics tools. This comprehensive data collection allows businesses to identify "unknown unknowns," leading to more informed decision-making. Heap's platform includes features such as session replay, which offers a detailed view of user journeys, and data science tools that eliminate blind spots. This enables teams to enhance digital experiences and improve conversion rates by understanding user behavior at a granular level. With its focus on speed to insight, Heap supports rapid iteration and optimization of digital strategies, making it a valuable tool for businesses aiming to refine their online presence and drive growth.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Heap.

Other use cases:

Social Media Management
Onboarding
Product Marketing
Helpdesk Management
Workflow Management
Campaign Management
Digital Marketing

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Heap.

Other priorities:

Launch New Products
Scale Best Practices
Increase Sales & Revenue
Improve ROI
Improve Digital And Social Presence
Improve Brand Engagement
Improve Efficiency
Increase Customer Life Time Value

See all business priorities See less business priorities

Heap Use-Cases and Business Priorities: Customer Satisfaction Data

Heap works with different mediums / channels such as Website. and Social Media.

Heap's features include Dashboard, Personalization, Recording, etc. and Heap support capabilities include Email Support, Chat Support, Phone Support, etc. also Heap analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data." - Annie Pennino

Heap, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Heap is a digital insights platform that reveals all user actions on a site. Unknown unknowns are uncovered, unlike with other tools.

Popular Business Setting

for Heap

Top Industries

Retail
Food & Beverages
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Heap is popular in Retail, Food & Beverages, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Heap Customer wins, Customer success stories, Case studies

What solutions does Heap provide for Engagement Management?

Heap Engagement Management captures every user interaction on web and iOS applications without requiring code. It helps businesses track, analyze, and visualize user engagement to make data-driven decisions. Heap allows retroactive analysis of custom engagements by automatically applying defined events to all historical application data. Limitations include difficulties in searching, filtering, and analyzing session duration and event counts for effective engagement analysis.

"...Gaining insight into product engagement and marketing effectiveness...." Peer review from Information Services

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How can Heap enhance your Funnel Analysis process?

What solutions does Heap provide for Products & Pricelist Management?

Heap enables product managers to tag and measure product usage retroactively. This data allows product managers to identify user segments and make data-driven decisions. Heap's ease of use enables product managers, engineers, and other teams to explore data and improve product performance.

"...Heap Heap is a tool that may be best summed up from a quote on its site from one of their users: "To me, Heap is to Product Managers what Google Analytics is to Marketers...." Autofill code from Messages makes two-factor authentication easier on Android - 9to5Google plus 2 more

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What Are the key features of Heap for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Heap solved their Conversion Rate Optimization needs. Cuspera uses 4230 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS	TESTIMONIALS
Annie Pennino Customer Data Analytics Sur La Table	Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino
Davis Godbout Senior Product Manager Splunk	It really takes a lot of pressure off of me. With Heap, I don’t have to have everything perfect. There might be questions after the fact that I’ll still be able to answer. It’s all in Heap. It's got my back. Testimonial By Davis Godbout
Josef Pfeiffer VP Product Northwestern Mutual	I trust the data in Heap because the data is tracked, verified, and analyzed in one place. There is no black box or manual step in between. Testimonial By Josef Pfeiffer

CUSTOMERS	TESTIMONIALS
Annie Pennino Customer Data Analytics Sur La Table	Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino
Davis Godbout Senior Product Manager Splunk	It really takes a lot of pressure off of me. With Heap, I don’t have to have everything perfect. There might be questions after the fact that I’ll still be able to answer. It’s all in Heap. It's got my back. Testimonial By Davis Godbout
Josef Pfeiffer VP Product Northwestern Mutual	I trust the data in Heap because the data is tracked, verified, and analyzed in one place. There is no black box or manual step in between. Testimonial By Josef Pfeiffer

What Is Heap?

Frequently Asked Questions(FAQ)

for Heap

What is Heap?

Heap helps Product Managers build digital products in a smarter way with data collection and structured processes. It helps understand users, make data-driven decisions and enhance digital experience. It helps to enhance customer relationships and launch better products.

It helps build digital products by helping to understand how people interact with the product, features used, and what user behaviors connect with long-term value. These experiences help to make the right decisions about the product.

It is used to run endless experiments in the product, test new features, make changes, fix problems, and innovate on solutions. It also justifies the value of metrics and effectiveness obtained to the business and is an endless source of answers about the product.

What is Heap used for?

Heap is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .