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Herdify: Use-Cases, Insights and Reviews | 2025 Cuspera

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Target offline word-of-mouth & amplify your sales

Herdify Overview

Herdify leverages behavioral science and herd mentality to enhance audience segmentation for media planners. The platform identifies influential offline communities, which are often overlooked in digital-focused marketing strategies. With the insight that 92% of word-of-mouth occurs offline, Herdify provides precise geographic audience targeting, even down to specific postcodes. This capability allows businesses to focus their media campaigns on areas with the highest potential impact. By tapping into the power of social influence offline, Herdify enables brands to refine their media strategies effectively, leading to more impactful and cost-efficient campaigns.

Use Cases

Customers recommend Advertisement, Onboarding, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using Herdify.

Other use cases:

Identify Target Customers
Engaging And Following Up
Generation Of New Leads
Sending & Publishing Communications
Reputation Management
Channel Marketing
Lifetime Value Management

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Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using Herdify.

Other priorities:

Acquire Customers
Increase Sales & Revenue
Build Brand Awareness
Improve Consistency
Grow Market Share
Improve Brand Engagement
Increase Customer Life Time Value

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Herdify Use-Cases and Business Priorities: Customer Satisfaction Data

Herdify, belong to a category of solutions that help Advocacy Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Herdify makes finding your best customers easy using behavioral science and AI. Media planners leverage the platform to tap into consumers’ herd mentality effectively.

Comprehensive Insights on Herdify Use Cases

What Are the key features of Herdify for Advertisement?

12+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Herdify solved their Advocacy Marketing needs. Cuspera uses 119 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advocacy Marketing needs.

Case Studies

CASE STUDY RSPCA

Herdify helped RSPCA, the UK's leading animal welfare charity, find more donors without wasting budget. RSPCA used Herdify's behavioural science platform to target communities with strong social infl...uence. This approach led to a 24% increase in response rates, an 11% boost in cash donations, and a 23% rise in overall donations. RSPCA reached new supporters and made their marketing spend more effective. The campaign proved that smarter audience targeting drives better fundraising results.

Food & Beverages

CASE STUDY Rare Tea Company

Herdify helped Rare Tea Company improve their Google Ads performance. Before Herdify, they struggled with high CPCs and could not bid on non-branded keywords. Herdify's recommendations let them targe...t areas where people talked about their brand. This focused approach doubled their conversion rate and ROAS. Website traffic spiked while CPC was cut in half.

Consumer Goods

CASE STUDY Pepper Sq

Herdify helped Pepper Sq, a bespoke furniture business, find and target their strongest communities. Before Herdify, Pepper Sq struggled with inconsistent ad results and high competition. Using Herdi...fy's community data, they focused ads on areas with strong word-of-mouth. During a three-month trial, 82% of revenue came from these areas, with a £7.60 return for every £1 spent. Herdify's costs were just 1% of revenue in community areas. This improved customer acquisition cost and boosted brand awareness.

Retail

CASE STUDY Outdoor & Cycle Concepts

Herdify helped Outdoor & Cycle Concepts improve their marketing with audience location data and behavioural segmentation. The company wanted to boost community advocacy and increase sales. Herdify's ...insights were used in Google Performance Max campaigns. Ad clickthrough rates went up by 20%. Conversion rates increased by 9%. Cost per acquisition dropped by 3%. The return on ad spend improved by up to 25% during the trial.

Automotive

CASE STUDY Perrys

Herdify helped Perrys, a large UK car dealer group, use community location data for better media planning. Perrys faced high customer acquisition costs and rising ad prices. Herdify's insights showed... which local areas drove real customer visits. Targeting these areas made it 9 times cheaper to get new customers. 56% of new customers came from these community hotspots. Perrys saved enough in three months to pay for Herdify for over a year.

Consumer Goods

CASE STUDY Who Gives a Crap

Herdify's BESeen behavioural segmentation engine helped Who Gives a Crap find locations with high offline social influence for their products. The media agency used these insights to target Out-Of-Ho...me ads, addressable TV, and door drops. The campaign ran for six weeks, comparing areas with and without detected offline influence. Locations targeted with Herdify's data saw a 3.4x higher uplift in new customer penetration. This approach maximized marketing impact and helped Who Gives a Crap grow their brand.

Herdify explained in 1 minute

Peers used Herdify for advertisement and onboarding

Herdify Features

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Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	2.94/5 ★ Read Reviews (1)
Analytics	4.09/5 ★ Read Reviews (28)
Custom Reports	3.61/5 ★ Read Reviews (7)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	2.94/5 ★ Read Reviews (1)
Analytics	4.09/5 ★ Read Reviews (28)
Custom Reports	3.61/5 ★ Read Reviews (7)

Software Failure Risk Guidance

for Herdify

Top Failure Risks for Herdify

Herdify Ltd Profile

Company Name

Herdify Ltd

Company Website

https://www.herdify.com/

HQ Location

London

Employees

2-10

Social

Financials

PRIVATE