Herdify: Use-Cases, Insights and Reviews | 2026 Cuspera

Herdify helped Abel & Cole lower acquisition costs and find better customers. Abel & Cole used Herdify’s Behavioural Segmentation Engine to target real-world communities where word of mouth was stron...g. Direct mail campaigns focused on these hotspots. Response rates increased by 164%. Average order value went up 18%. Cost per acquisition dropped 78%. Abel & Cole gained more loyal, profitable customers and reduced waste by printing and posting fewer packs.
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Herdify's BESeen behavioural segmentation engine helped Who Gives a Crap find locations with high offline social influence for their products. The media agency used these insights to target Out-Of-Ho...me ads, addressable TV, and door drops. The campaign ran for six weeks, comparing areas with and without detected offline influence. Locations targeted with Herdify's data saw a 3.4x higher uplift in new customer penetration. This approach maximized marketing impact and helped Who Gives a Crap grow their brand.
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Herdify helped Abel & Cole use community targeting to improve door drop campaigns with Whistl. Areas with Abel & Cole communities saw response rates 120% higher than those without. The combined targe...ting model delivered a 90% higher response rate than Whistl alone. The campaign achieved a forecasted ROI of 13%. The return from one campaign covered Herdify's cost for a year, including future campaigns.
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Herdify helped T.M.Lewin improve customer acquisition using behavioural targeting. T.M.Lewin faced slowing acquisition and rising costs with traditional targeting. Herdify Scores targeted real-world ...communities on Meta and Google. Google campaigns saw ROAS up 79%, conversion rates up 40%, and average order value up 73%. Meta campaigns had ROAS up 53% and cost per acquisition £50 lower. T.M.Lewin increased budget for Herdify-powered campaigns after seeing these results.
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Herdify helped an agency improve voter mobilisation among younger audiences using behavioural targeting. The agency's first-party data campaigns had stalled, with low engagement and high costs. Herdi...fy mapped postcode-level communities to find where social influence was strongest. The new targeting list reduced Instagram cost per click by 50% and increased click-through rate to 0.62%. Facebook campaigns saw a 14% drop in CPC and a 27% rise in CTR. The agency reached new, previously unengaged audiences and set the stage for future campaigns.
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Herdify helped musicMagpie lower customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more effectively. An A/B test showed better results in locations ident...ified by Herdify. This led to increased revenue across channels. Incremental revenue reached 6 times the monthly cost. The partnership gave musicMagpie new insights into community-driven marketing.
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