Herdify: Use-Cases, Insights and Reviews | 2026 Cuspera

Herdify helped Kent Surrey Sussex Air Ambulance (KSS) find new donors in a crowded local market. KSS needed to reach fresh supporters without raising costs. Using behaviour-based data and Herdify’s i...nsights, they targeted communities more likely to respond. The campaign brought in £82,000 from 2,211 new donors through cold channels. KSS expanded their donor base and proved behavioural targeting can drive fundraising success.
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Herdify helped musicMagpie cut customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more effectively. An A/B test showed locations with strong community sig...nals performed better. This led to incremental revenue of 6x the monthly cost. musicMagpie also saw increased revenue across multiple channels.
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Herdify helped Abel & Cole use community targeting for door drop campaigns. Areas with Abel & Cole communities saw a 120% higher response rate. The campaign used Herdify and Whistl’s models to target... key locations. The combined approach led to a 90% higher response rate than Whistl alone. Abel & Cole forecasted a 13% ROI, covering Herdify’s cost for a year.
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Herdify helped Ella's Kitchen boost signups to their “Ella’s Friends” care programme. Using behavioural segmentation, Herdify identified key parent communities for targeted Meta ads. This led to a 10...2% increase in signups compared to the test average. Acquisition costs dropped by 6.3% in these targeted groups. Ella's Kitchen gained better ad targeting and improved sales growth.
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Ella's Kitchen used Herdify's location targeting software to boost signups for their "Ella's Friends" program. Over three months, they tested different community targeting strategies on Facebook. Her...dify-identified communities saw a 6.3% lower acquisition cost. Targeted ads increased signups by 102% compared to the test average. The campaign showed that peer influence and precise targeting can drive strong growth in subscription programs.
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Herdify helped the RSPCA boost donations by 23% using behavioural science. The RSPCA wanted to find new donors and spend its marketing budget more effectively. Herdify mapped hidden networks of influ...ence to target communities likely to give. A split test showed a 24% increase in response rates and an 11% rise in cash donations. The RSPCA now reaches more supporters and builds stronger donor relationships.
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