Herdify: Use-Cases, Insights and Reviews | 2025 Cuspera

Herdify helped Abel & Cole use community targeting to improve door drop campaigns with Whistl. Areas with Abel & Cole communities saw response rates 120% higher than those without. The combined targe...ting model delivered a 90% higher response rate than Whistl alone. The campaign achieved a forecasted ROI of 13%. The return from one campaign covered Herdify's cost for a year, including future campaigns.
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Herdify helped Ella's Kitchen boost signups to their "Ella's Friends" care programme. Ella's Kitchen wanted to reach more new parents and lower acquisition costs. Herdify used behavioural segmentatio...n and audience location data to target ads on Meta. This led to 6.3% lower acquisition costs and 102% more signups compared to the test average. The campaign showed the power of peer influence and better media planning.
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Herdify helped T.M.Lewin improve customer acquisition using behavioural targeting. T.M.Lewin faced slowing acquisition and rising costs with traditional targeting. Herdify Scores targeted real-world ...communities on Meta and Google. Google campaigns saw ROAS up 79%, conversion rates up 40%, and average order value up 73%. Meta campaigns had ROAS up 53% and cost per acquisition £50 lower. T.M.Lewin increased budget for Herdify-powered campaigns after seeing these results.
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Herdify helped an agency improve voter mobilisation among younger audiences using behavioural targeting. The agency's first-party data campaigns had stalled, with low engagement and high costs. Herdi...fy mapped postcode-level communities to find where social influence was strongest. The new targeting list reduced Instagram cost per click by 50% and increased click-through rate to 0.62%. Facebook campaigns saw a 14% drop in CPC and a 27% rise in CTR. The agency reached new, previously unengaged audiences and set the stage for future campaigns.
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Herdify helped musicMagpie lower customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more effectively. An A/B test showed better results in locations ident...ified by Herdify. This led to increased revenue across channels. Incremental revenue reached 6 times the monthly cost. The partnership gave musicMagpie new insights into community-driven marketing.
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Herdify helped Outdoor & Cycle Concepts improve their marketing with audience location data and behavioural segmentation. The company wanted to boost community advocacy and increase sales. Herdify's ...insights were used in Google Performance Max campaigns. Ad clickthrough rates went up by 20%. Conversion rates increased by 9%. Cost per acquisition dropped by 3%. The return on ad spend improved by up to 25% during the trial.
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