Herdify: Use-Cases, Insights and Reviews | 2026 Cuspera

Join The Dots, an independent media agency, used Herdify’s behavioural science targeting to improve campaign results for clients. By overlaying Herdify’s insights on their audience segmentation, they... achieved smarter targeting and reduced media waste. The agency saw higher response rates, increased order values, and lower acquisition costs in campaigns for brands like Abel & Cole, KSS, and the RSPCA. Join The Dots credits Herdify for helping them reach the right people at the right time. This partnership led to measurable improvements in media planning and ROI.
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Herdify’s behavioural segmentation helped Abel & Cole target communities where word of mouth was already strong. By focusing door drop campaigns on these hotspots, response rates increased by 168%. T...he average order value rose by 6.8%. The number of box purchases needed for positive acquisition cost dropped by 30%. Abel & Cole used postcode-level insights to plan print, digital, and local campaigns more efficiently. This approach cut waste and boosted growth by reaching the right customers.
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Herdify helped the RSPCA boost donations by 23% using behavioural science. The RSPCA wanted to find new donors and spend their marketing budget more effectively. Herdify mapped hidden networks of inf...luence to target communities likely to give. A split test showed a 24% increase in response rates and an 11% rise in cash donations. The campaign proved that smarter audience targeting leads to stronger donor engagement and better fundraising results.
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Herdify helped a marketing agency boost voter engagement among younger audiences. The agency's first-party data campaigns had stalled, with high costs and low growth. Herdify used behavioural targeti...ng to map postcode-level communities influenced by peer activity. Instagram cost per click dropped 50%, and click-through rate rose to 0.62%. Facebook CPC fell 14%, with a 27% CTR increase. The campaign reached new, previously unengaged younger voters and set a new standard for future mobilisation efforts.
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Perrys used Herdify to improve customer acquisition. They targeted community areas using Herdify's insights. This made it 9 times cheaper to get new customers. 56% of new customers came from these co...mmunity hotspots. They saved enough on acquisition costs in three months to pay for Herdify for over a year. The approach helped boost showroom visits and sales.
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Pepper Sq used Herdify to target ads in areas with strong community influence. 82% of revenue during the trial came from these community areas. Ads in these areas returned £7.60 for every £1 spent. H...erdify’s costs were just 1% of revenue generated in these zones. The company improved customer acquisition cost and brand awareness by focusing on word-of-mouth communities.
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