Infegy Atlas: Use-Cases, Insights and Reviews | 2025 Cuspera

Infegy Atlas helped 20ten, a creative agency, find the best gaming franchise partner for their FMCG client. 20ten used Infegy Atlas for social listening and text analytics to compare eight gaming bra...nds. They measured reach, audience alignment, and sentiment. The chosen partner had 113% more reach than average and 30 times higher activation value than the client's initial choice. The campaign led to 300+ stores carrying the product, an 88% increase in campaign performance, and a 260K social media reach.
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Infegy Atlas helped 72andSunny use social listening to track vaping trends among Gen Z. The agency built a target audience using multiple filters and monitored conversations across platforms like Tik...Tok. They gained deep insights into behaviors, sentiment, and new trends in vaping. These findings helped their client secure more funding to fight vaping. Infegy Atlas provided richer data than other tools, making it easier to understand and act on audience insights.
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Infegy Atlas and Infegy Canvas helped Bellomy deliver fast, actionable consumer insights for a large retail client. Bellomy used Infegy’s tools to analyze social media, uncovering 12 unique topics fo...r the client’s marketing strategy. The client upgraded to a monthly reporting contract after seeing the value. Bellomy expanded their partnership and increased revenue with more social reporting contracts. Infegy’s unlimited queries and strong client support enabled Bellomy to work quickly and win new accounts.
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Colangelo used Infegy Atlas to analyze a beverage campaign with little commercial data. The agency measured campaign reach, engagement, and sentiment using social intelligence. They found the new slo...gan generated 62 times less conversation than the original brand name. Brand association with the new slogan relied on paid media, and audience segments did not change. Despite poor campaign results, 91% of brand conversation was positive. Colangelo used these insights to recommend ending the campaign and suggested a new strategy based on positive brand sentiment.
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Infegy Starscape and Atlas helped Collective 12 quickly find deep consumer insights for a shoe brand client. The tools identified two main consumer personas and their unique needs. Collective 12 save...d significant time on data analysis, allowing more focus on value-add projects. The team used these insights to guide in-person interviews and deliver a detailed report. Their client was impressed with the depth and speed of the insights provided.
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Infegy Atlas helped Collectively manage crisis response for clients during 2020. The agency used Infegy data to monitor social trends and make data-backed recommendations on pausing or resuming spons...ored content. This approach protected client brands and built trust. Collectively expanded social listening services and grew client relationships through 2020 and 2021. The team relied on Infegy Atlas for both quantitative and qualitative insights to guide decisions in uncertain times.
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