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Influitive: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Influitive
Brand: Influitive
Rating: 4.63 (5689 reviews)

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Customer stories

Wiley used Influitive to power WileyPLUS Studio, an online community for instructors. The community helps Wiley collect feedback and build strong relationships with users. Features like Tuesday Tips and the Product Advisory Committee drive engagement and product innovation. Instructor input led to new features, such as Adaptive Assignments, improving the WileyPLUS platform. The advocate community supports product development and customer success.
Ceridian used Influitive to build an advocate reference program. They engaged over 1,600 top customers and generated more than 260 sales references in a few months. The program also produced 35 testimonial videos and over 20 volunteered case studies. Ceridian XOXO made it easy for advocates to connect with prospects and get recognized. This helped Ceridian shorten sales cycles and boost customer engagement.
Built used Influitive to automate and improve their referral program. Before Influitive, Built managed referrals manually and struggled to scale. They switched to Influitive for its easy Salesforce integration and out-of-the-box features. The implementation was smooth and allowed Built to run gamified referral campaigns. As a result, Built achieved a 363% ROI from their automated referral program.
Cvent used Influitive to refresh its advocate community, Cvent Celebrity. They improved the platform's look, added new rewards, and changed the onboarding process. These updates focused on quality engagement and targeted challenges. As a result, engagement increased by 11% in 2022. Cvent also won the People’s Choice: Most Passionate Community at the 2022 BAMMIE Awards.
Devolutions used Influitive to build a strong community of customer advocates. Before Influitive, advocates shared feedback through email and social media, but there was no central platform. Influitive gave Devolutions a dedicated space to engage and reward advocates. The team used features like campaigns and challenges to collect reviews, customer stories, and feedback. This made managing the community easier and saved time. The new platform also helped modernize the user experience for both advocates and employees.
Influitive Managed Services helped Emburse boost community engagement. Emburse used Influitive to relaunch the Emburse Collective and needed more resources to manage growth. The Managed Services team supported campaign setup, content creation, and member engagement. A re-engagement campaign brought over 110 inactive members back. Emburse also ran targeted campaigns for product reviews and education. The partnership made community management easier and more effective.

Product Business Settings

Influitive is popular in Computer Software, Information Technology And Services, and Marketing And Advertising industries and is widely used by Mid Market, Enterprise, and Large Enterprise.

Integrations

Marketing Automation

CRM

Other Demand Generation

Webinar and Conferencing

Influitive Product Overview

Influitive helps companies boost customer lifetime value and sales through customer advocacy. The platform features gamified challenges, feedback management, and community engagement to foster customer connections and loyalty.

How satisfied the customers are with Influitive use-cases

Reviews

"...Influitive has great thought leadership content on customer advocacy and customer experience (blogs, articles, etc) as well...." Peer review by Verified Reviewer, Information Services, 201-500 employees, Information Services

Influitive Customer Insights, Testimonials and Case Studies

How does Influitive address your Engagement Management Challenges?

Influitive Engagement Management capabilities allow companies to engage customers through gamification, challenges, and leaderboards. The platform offers various methods for building rapport with customers and mobilizing advocates for increased engagement. Limitations include the need for daily follow-up to provide advocates with timely feedback.

"...In turn we gain brand loyalty, increase product engagement and support our renewal goals...." Peer review by Shannon Zaher, Director of Marketing, NaviGate Prepared

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What solutions does Influitive provide for Advocacy Management?

Influitive Advocacy Management provides a platform for managing customer advocacy programs, engaging customers, and tracking program performance. It streamlines and scales customer advocacy efforts, enabling the creation of a vibrant and engaged customer community. While Influitive is primarily designed for customer advocacy, some functionality for employee advocacy is missing.

"...We've had so much success with our customer advocacy hub that we have rolled it out internally with our sales team to centralize our sales enablement and training...." Peer review by Kara M., Senior Director, Sales Enablement, Information Technology and Services

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How can Influitive enhance your Referral Management process?

What benefits does Influitive offer for Content Management?

Influitive Content Management enables users to engage customers as advocates, facilitating content creation, reviews, and referrals. The platform empowers companies to identify, nurture, and manage advocate relationships, thereby driving content marketing efforts and revenue. The platform lacks a reliable mechanism to guarantee completion of assigned tasks by advocates.

"...If you want to focus on creating content and generating revenue from your customers, use Influitive!...." Peer review by Tiffany B, Senior Customer Marketing Manager, Computer Software

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How efficiently Does Influitive manage your Social Media Management?

Influitive facilitates community building by inviting customers, partners, and employees to participate in challenges, including social media posts, product reviews, and referrals. This platform empowers organizations to track and reward advocate engagement, ultimately expanding content reach and driving social media engagement. While Influitive offers a range of features for social media management, its moderation and editing capabilities lag behind those of dedicated forum solutions.

"...Our community views the information as for us, by us, according to Cisco s social media marketing manager Linda Hamilton (via Influitive)...." Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

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What is Influitive?

Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.

Some of the primary features of this platform include Feedback Management, Campaign Management, Lead Management, Customer Advocacy, Referral Tracking & Management, Rewards Program, Gamification, Community Management, Reporting & Analytics and Social Engagement.

The engagement platform uses fun & interactive challenges to help the organizations connect with peers and customers alike. The online community is built by sending out the invite to the customers, partners and employees where they post reviews and complete challenges. Based on the activities, they earn points, badges, and move up the levels to redeem perks and privileges.

What is Influitive used for?

Influitive is a Advocacy Marketing Software mainly used by its customers to Improve ROI and Improve Brand Engagement by Engagement Management, Advocacy Management and Referral Management .

What are the top features of Influitive?

Gamification, Alerts: popups & Notifications and Feedback surveys are some of the top features of Influitive.

Who uses Influitive?

Influitive is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Influitive alternatives?

OSI Affiliate Software, Submittable, Sociabble and MarketBeam are popular alternatives for Influitive.

Where is Influitive located?

Influitive is headquartered at 111 Peter Street, 3rd Floor Toronto ON M5V 2H1.

11 buyers and buying teams have used Cuspera to assess how well Influitive solved their Advocacy Marketing needs. Cuspera uses 5689 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advocacy Marketing needs.