Informatica Customer 360 Overview

Informatica Customer 360 enables strategic management, visual exploration, and secure sharing of customer data. It delivers great customer experiences through comprehensive MDM solutions.

Use Cases

Customers recommend Engagement Management, Workflow Management, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using Informatica Customer 360.

Other use cases:

  • Merger And Acquisition
  • Channel Management
  • Touchpoint Management
  • Cross Selling
  • Communication Management
  • Contact List Management
  • Advertisement
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Informatica Customer 360.

Other priorities:

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Informatica Customer 360 Use-Cases and Business Priorities: Customer Satisfaction Data

Comprehensive Insights on Informatica Customer 360 Use Cases

How does Informatica Customer 360 facilitate Engagement Management?

Case Studies

Banking

CASE STUDY Citizens Bank

Informatica Intelligent Data Management Cloud (IDMC) helped Citizens Bank modernize its cloud master data management. The bank built a single customer view for real-time personalization across channe...ls. Data onboarding is now about 85% faster. Citizens Bank achieved 99.95% uptime and elastic scale. The solution enables real-time customer recognition and supports AI use cases.

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Hospitality

CASE STUDY Holiday Inn Club Vacations

Holiday Inn Club Vacations (HICV) wanted to improve customer experiences by unifying customer data. They used Informatica's cloud Master Data Management, Data Governance, and Data Quality solutions. ...This provided a 360-degree view of each member, enhancing personalization and loyalty. The cloud migration took less than 4 months, consolidating over 7 systems and creating 350K+ unified member views. This transformation allowed HICV to better understand and serve their customers, improving data trust and operational efficiency.

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CASE STUDY Ricoh

Ricoh is transforming from an office automation manufacturer to a digital services company. They are building a global data infrastructure to support this change. Informatica's cloud-native IDMC inte...grates their sales, inventory, and operations systems. This helps Ricoh manage data-driven operations. They aim to increase digital services sales from 46% to over 60% by 2025.

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Manufacturing

CASE STUDY Yamaha Corp.

Yamaha Corporation wanted to improve customer-centric manufacturing with better data integration. They used Informatica to link and visualize data across product, financial, and customer domains. Thi...s helped them make faster and better business decisions. They implemented Informatica's master data management solution to manage data across various systems. This improved data quality and reliability, saving weeks in data processing and mastering over 200 data systems.

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Real Estate

CASE STUDY Emeria

Emeria, a large real estate services company, faced challenges with data management due to rapid growth and acquisitions. They needed a modern data management approach to handle data from multiple br...ands and countries. Using Informatica's Intelligent Data Management Cloud, Emeria implemented MDM SaaS, data integration, and data quality services. This helped them build a central data foundation, improving data trust and decision-making. The solution supported their cloud-first strategy and addressed data quality issues, enhancing operational efficiency.

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Insurance

CASE STUDY Helia

Helia, a lenders mortgage insurer, faced challenges with fragmented data and increasing data volumes. They replaced their data environment with a centralized AI-enabled cloud platform using Informati...ca. This change allowed for 3x faster claims processing and rapid AI-powered data discovery. The platform also enabled seamless multi-system data integration and a comprehensive data inventory. Helia's goal was to provide governance and quality tools to everyone in the organization, enhancing data management and innovation.

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Informatica Customer 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.26/5 ★

Read Reviews (2)
Analytics

4.01/5 ★

Read Reviews (9)
Custom Reports

3.96/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.26/5 ★

Read Reviews (2)
Analytics

4.01/5 ★

Read Reviews (9)
Custom Reports

3.96/5 ★

Read Reviews (8)

Software Failure Risk Guidance

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for Informatica Customer 360

Top Failure Risks for Informatica Customer 360

Informatica Inc News

Awards

Informatica is named a Leader in the 2025 Gartner Magic Quadrant for Augmented Data ...

Informatica has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Augmented Data Management. This distinction highlights Informatica's strength in AI-powered cloud data management solutions, advanced data integration, and automation capabilities for enterprise analytics.

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Awards

Informatica named a leader in the 2025 iPaaS Technology Value Matrix

Informatica has been recognized as a leader in the 2025 iPaaS Technology Value Matrix by Database Trends and Applications, highlighting its strong performance and innovation in integration platform as a service (iPaaS) solutions for cloud data management.

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Partnership

Informatica and Databricks Launch Managed Iceberg Tables and OLTP Database Service

Informatica and Databricks have jointly launched managed Iceberg tables and a new OLTP database service. This collaboration enables enterprises to leverage Informatica's cloud data management with Databricks' analytics platform for streamlined data lakehouse operations and transactional workloads. The integration supports scalable, governed data storage and real-time analytics, enhancing cloud data infrastructure for business agility.

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Partnership

Informatica announces significant expansion of Databricks partnership - TipRanks.com

Informatica announced a major expansion of its partnership with Databricks. The collaboration will deepen integration between Informatica's AI-powered cloud data management platform and Databricks' Lakehouse architecture. This move aims to streamline data engineering, simplify governance, and accelerate AI-driven analytics for joint enterprise customers.

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Informatica Inc Profile

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

Social

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Financials

IPO