InMarket: Use-Cases, Insights and Reviews | 2026 Cuspera

KRAVE Jerky used InMarket's ad platform to boost brand awareness and purchase intent. The challenge was low brand awareness in a crowded snack category. InMarket's solution targeted shoppers at key m...oments, both online and in-store, using predictive and in-store engagement tools. The campaign led to a 72% lift in brand awareness and a 3.8x increase in purchase intent. 26.8% of shoppers planned to buy KRAVE Jerky after seeing the ads.
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Danone used InMarket to promote its Silk product line with new packaging. The goal was to increase awareness and drive sales among grocery shoppers. InMarket helped Danone reach the right shoppers in... real time and before shopping trips. The campaign targeted brand past purchasers, lactose-free buyers, and category shoppers. Danone saw iROAS performance above benchmark with this campaign.
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InMarket’s LCI attribution solution helped a national QSR chain measure the impact of a CTV marketing campaign. The QSR chain wanted to increase visits and sales as the industry faced declining sales.... They partnered with Wurl for an emotionally targeted CTV campaign and used InMarket to track results. InMarket’s platform identified consumers who saw the ad and then visited and purchased. Emotion targeting was the best CTV strategy for driving visits. The campaign drove incremental visits and sales for the QSR chain.
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Bayer used InMarket’s Audiences, Preceptivity, and Moments solutions to promote its 'Health for All' campaign. The goal was to increase awareness of Bayer’s product portfolio and drive sales across m...ultiple retailers. Bayer targeted women ages 30-55+ interested in health and wellness, using geo-location and real-time engagement in pharmacy and drug stores. The campaign helped Bayer stand out to shoppers and boost incremental sales and return on ad spend. Quantifiable results are not provided in the content.
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Frisch’s Big Boy used InMarket’s LCI platform to address challenges from COVID-19. The restaurant chain wanted to reach customers staying at home and understand their business health compared to comp...etitors. InMarket provided measurement tools and insights to improve digital marketing and boost store visits. Frisch’s Big Boy used location-based advertising and targeted messaging to increase foot traffic and sales. The partnership helped them adapt their strategy during economic uncertainty.
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Bob Evans Farms used InMarket to promote their new Mashed Cauliflower side dish. The goal was to increase awareness and sales in grocery stores. They used immersive creative ads and targeted shoppers... with mobile ads at key moments. The campaign drove record engagement and won several industry awards. Bob Evans Farms saw increased awareness and strong campaign results.
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