Iterable Overview

Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.

Use Cases

Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Training & Onboarding
  • Helpdesk Management
  • Segmentation And Targeting
  • Collaboration
  • Loyalty Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Establish Thought Leadership
  • Launch New Products
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Internal Communications
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Iterable Use-Cases and Business Priorities: Customer Satisfaction Data

Iterable works with different mediums / channels such as E-Mail.

Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.

Reviews

"I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation" - Anita Taylor

Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Iterable

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Health, Wellness and Fitness

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.

Iterable Customer wins, Customer success stories, Case studies

How does Iterable address your Engagement Management Challenges?

What Are the key features of Iterable for Workflow Management?

What solutions does Iterable provide for Communication Management?

How efficiently Does Iterable manage your Campaign Management?

How can Iterable enhance your Channel Marketing process?

8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek
CUSTOMERS TESTIMONIALS
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek

Thirty Madison

Iterable helps Thirty Madison improve customer engagement. The platform supports real-time, AI-powered marketing campaigns. Thirty Madison uses Iterable to create better customer moments. The solutio...n aims to replace outdated campaign methods. Results or metrics are not provided in the content.

Read on →

BIG4 Holiday Parks - Hospitality

Iterable helps BIG4 Holiday Parks improve customer engagement. The company uses AI-powered, real-time messaging to replace outdated campaigns. This shift creates better customer moments. BIG4 Holiday... Parks leverages Iterable for more personalized marketing. The solution supports hospitality industry needs. Results focus on enhanced guest experiences.

Read on →

Melbourne Football Club - Sports

Iterable helped Melbourne Football Club improve their marketing efforts. The club used Iterable to connect better with fans. The solution made it easier to send messages and updates. This helped the ...club engage their audience more effectively. The story shows how Iterable supports sports organizations with digital marketing.

Read on →

Iterable: The All-in-One Customer Communication Platform

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Frequently Asked Questions(FAQ)

for Iterable

What is Iterable?

Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.

It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.

Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.

What is Iterable used for?

Iterable is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Workflow Management and Communication Management .

What are the top features of Iterable?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Iterable.

Who uses Iterable?

Iterable is used by Hospital & Health Care, Marketing And Advertising and Health, Wellness And Fitness among other industries.

What are Iterable alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Omnisend and VBOUT are popular alternatives for Iterable.

Where is Iterable located?

Iterable is headquartered at 71 Stevenson St, #300, San Francisco, CA, 94105.
lightning

Peers used Iterable for engagement management and workflow management

Iterable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)

Software Failure Risk Guidance

?

for Iterable

Overall Risk Meter

Low Medium High

Top Failure Risks for Iterable

Iterable, Inc News

Company

Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates - Yahoo Finance

Iterable has surpassed one trillion customer interactions, marking significant growth in the enterprise marketing ecosystem. This milestone follows a year of strategic executive appointments, including Sam Allen as CEO, and advancements in AI technology with the launch of Iterable Nova. The company also reported record performance during Black Friday, with a 30% increase in engagement. Iterable continues to expand globally, with its Lisbon office becoming a key operational hub.

Product

Iterable Launches Model Context Protocol (MCP) Server, Strengthening Its Dominance in AI Marketing Innovation - Markets Financial Content

Iterable has launched the Model Context Protocol (MCP) Server, enhancing its AI marketing capabilities. This open-source server allows developers to integrate AI tools with the Iterable platform, enabling real-time actions from natural-language prompts. The MCP Server aims to streamline marketing workflows, improve personalization, and provide marketers with greater control and efficiency in campaign management.

Executive

Iterable Appoints Priya Gill as CMO and Nick Beil as Chief Product Officer - MarTech Cube

Iterable has appointed Priya Gill as Chief Marketing Officer and Nick Beil as Chief Product Officer. Gill will lead global marketing strategies, while Beil will focus on product development and technical partnerships. These appointments align with Iterable's strategy to enhance AI-driven customer engagement and expand its global presence.

Product

Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale

Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale

Iterable, Inc Profile

Company Name

Iterable, Inc

Company Website

https://iterable.com/

Year Founded

2013

HQ Location

71 Stevenson St, #300, San Francisco, CA, 94105

Employees

501-1000

Social

Financials

SERIES E