Iterable Overview

Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.

Use Cases

Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Training & Onboarding
  • Helpdesk Management
  • Segmentation And Targeting
  • Collaboration
  • Loyalty Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Establish Thought Leadership
  • Launch New Products
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Internal Communications
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Iterable Use-Cases and Business Priorities: Customer Satisfaction Data

Iterable works with different mediums / channels such as E-Mail.

Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.

Reviews

"Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer." - Julia Papanek

Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Iterable

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Health, Wellness and Fitness

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Iterable Use Cases

How does Iterable address your Engagement Management Challenges?

What makes Iterable ideal for Workflow Management?

What benefits does Iterable offer for Communication Management?

How does Iterable facilitate Campaign Management?

How does Iterable facilitate Channel Marketing?

8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
Iterable testimonial

Allie Donovan

Director of CRM & Retention

Boxed

There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan
CUSTOMERS TESTIMONIALS
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
Iterable testimonial

Allie Donovan

Director of CRM & Retention

Boxed

There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan

Case Studies

Hospital & Health Care

Case Study PicnicHealth

How PicnicHealth Increased Conversions by Automating with Iterable.

Hospital & Health Care

Case Study SingleCare

Sophisticated Email Marketing for Better Healthcare.

Events Services

Case Study SeatGeek

SeatGeek Partners With Iterable to Reach More Customers Through More Channels and Increases Revenue 3X.

Computer Software

Case Study Box

Box Scales to Millions While Achieving Seamless Customer Engagement With Iterable.

Sports

CASE STUDY Melbourne Football Club

Iterable helped Melbourne Football Club improve their marketing efforts. The club used Iterable to connect better with fans. The solution made it easier to send messages and updates. This helped the ...club engage their audience more effectively. The story shows how Iterable supports sports organizations with digital marketing.

Health, Wellness and Fitness

Case Study Curology

Achieving 5X Growth by Adding a Personal Touch to Prescription Skincare.

Video

Iterable: The All-in-One Customer Communication Platform

Video Thumbnail

Frequently Asked Questions(FAQ)

for Iterable

What is Iterable?

Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.

It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.

Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.

What is Iterable used for?

Iterable is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Workflow Management and Communication Management .

What are the top features of Iterable?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Iterable.

Who uses Iterable?

Iterable is used by Hospital & Health Care, Marketing And Advertising and Health, Wellness And Fitness among other industries.

What are Iterable alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform and Omnisend are popular alternatives for Iterable.

Where is Iterable located?

Iterable is headquartered at 71 Stevenson St, #300, San Francisco, CA, 94105.
lightning

Peers used Iterable for engagement management and workflow management

Iterable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)

Software Failure Risk Guidance

?

for Iterable

Overall Risk Meter

Low Medium High

Top Failure Risks for Iterable

Iterable, Inc News

Product

Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale

Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale

Product

Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing

Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing

Partnership

Iterable and Movable Ink Unlock Enhanced Personalization With Strategic Partnership Expansion

Iterable and Movable Ink have expanded their strategic partnership to enhance personalization capabilities for marketers. This collaboration aims to overcome data activation challenges and deliver hyper-personalized customer experiences across multiple engagement channels, including email, SMS, and in-app messaging. The partnership is designed to drive stronger customer loyalty, higher conversion rates, and accelerated revenue growth for brands using their combined technologies.

Executive

Iterable Appoints Salesforce Executive Sam Allen as New CEO to Accelerate Enterprise Growth and AI Innovation

Iterable has appointed Sam Allen, a former Salesforce executive, as its new CEO, effective August 1, 2025. Allen will focus on expanding Iterable's enterprise business and AI innovation. Founder Andrew Boni will transition to Chief Scientist, concentrating on product and AI advancements, including the AI agent, Iterable Nova. This leadership change aims to accelerate Iterable's growth and innovation in AI-powered customer engagement.

Iterable, Inc Profile

Company Name

Iterable, Inc

Company Website

https://iterable.com/

Year Founded

2013

HQ Location

71 Stevenson St, #300, San Francisco, CA, 94105

Employees

501-1000

Social

Financials

SERIES E