Iterable Overview
Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.
Use Cases
Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.
Iterable Use-Cases and Business Priorities: Customer Satisfaction Data
Iterable works with different mediums / channels such as E-Mail.
Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.
Reviews
"Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer." - Julia Papanek
Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Iterable
Top Industries
- Hospital & Health Care
- Marketing and Advertising
- Health, Wellness and Fitness
Popular in
- Mid Market
- Small Business
- Enterprise
Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Iterable Use Cases
How does Iterable address your Engagement Management Challenges?
What makes Iterable ideal for Workflow Management?
What benefits does Iterable offer for Communication Management?
How does Iterable facilitate Campaign Management?
How does Iterable facilitate Channel Marketing?
8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
![]() |
Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek |
![]() |
I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor |
![]() |
There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan |
CUSTOMERS | TESTIMONIALS |
---|---|
![]() Julia Papanek Email Marketing Specialist Madison Reed |
Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek |
![]() Anita Taylor Product Manager Stack Overflow |
I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor |
![]() Allie Donovan Director of CRM & Retention Boxed |
There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan |
Case Studies
Case Study PicnicHealth
Case Study SingleCare
Case Study SeatGeek
Case Study Box
CASE STUDY Melbourne Football Club
Case Study Curology
Video
Iterable: The All-in-One Customer Communication Platform

Frequently Asked Questions(FAQ)
for Iterable
What is Iterable?
Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.
It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.
Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.
What is Iterable used for?
What are the top features of Iterable?
Who uses Iterable?
What are Iterable alternatives?
Where is Iterable located?
Iterable Competitors
Iterable Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (53) |
Analytics | Read Reviews (277) |
Custom Reports | Read Reviews (1035) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (53) |
Analytics | Read Reviews (277) |
Custom Reports | Read Reviews (1035) |
Iterable Integrations
Iterable integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Iterable
Software Failure Risk Guidance
?for Iterable
Overall Risk Meter
Top Failure Risks for Iterable
Iterable, Inc News
Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale
Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale
Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing
Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing
Iterable and Movable Ink Unlock Enhanced Personalization With Strategic Partnership Expansion
Iterable and Movable Ink have expanded their strategic partnership to enhance personalization capabilities for marketers. This collaboration aims to overcome data activation challenges and deliver hyper-personalized customer experiences across multiple engagement channels, including email, SMS, and in-app messaging. The partnership is designed to drive stronger customer loyalty, higher conversion rates, and accelerated revenue growth for brands using their combined technologies.
Iterable Appoints Salesforce Executive Sam Allen as New CEO to Accelerate Enterprise Growth and AI Innovation
Iterable has appointed Sam Allen, a former Salesforce executive, as its new CEO, effective August 1, 2025. Allen will focus on expanding Iterable's enterprise business and AI innovation. Founder Andrew Boni will transition to Chief Scientist, concentrating on product and AI advancements, including the AI agent, Iterable Nova. This leadership change aims to accelerate Iterable's growth and innovation in AI-powered customer engagement.
Iterable, Inc Profile
HQ Location
71 Stevenson St, #300, San Francisco, CA, 94105
Employees
501-1000
Social
Financials
SERIES E