IZEA Overview

IZEA connects brands with creators to effectively engage audiences and achieve tangible outcomes. As a tech-driven agency within the creator economy, it offers a comprehensive suite of services that includes creator strategy, partnerships, and content production. The platform's unique value lies in its ability to integrate performance marketing and social commerce, ensuring that brands can leverage creator experiences to enhance their marketing efforts. By positioning creators as a central pillar of marketing strategy, IZEA enables brands to tap into the growing cultural influence of creators, driving full-funnel engagement and measurable results.

Use Cases

Customers recommend Content Management, Influencer Marketing, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using IZEA.

Other use cases:

  • Social Media Management
  • Campaign Management
  • Engagement Management
  • Conference Call Management
  • Contract Management
  • Advertisement
  • Lead Qualification
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Business Priorities

Acquire Customers and Launch New Products are the most popular business priorities that customers and associates have achieved using IZEA.

Other priorities:

  • Grow Market Share
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Improve ROI
  • Improve Internal Communications
  • Improve Digital And Social Presence
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IZEA Use-Cases and Business Priorities: Customer Satisfaction Data

IZEA works with different mediums / channels such as Social Media.

IZEA's features include Feedback Surveys, Personalization, Dashboard, etc. and IZEA support capabilities include AI Powered, 24/7 Support, Email Support, etc. also IZEA analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Licensed it for influencer marketing, but ended up just going back to our manual process because of inefficiencies in the platform...." Peer review by Agency

IZEA, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

IZEA assists brands and agencies in crafting top-tier influencer marketing campaigns. Collaboration with leading influencer talent is facilitated.

Popular Business Setting

for IZEA

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Entertainment

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

IZEA is popular in Marketing And Advertising, Consumer Services, and Entertainment and is widely used by Small Business, Large Enterprise, and Mid Market.

IZEA Customer wins, Customer success stories, Case studies

What makes IZEA ideal for Content Management?

How does IZEA facilitate Influencer Marketing?

How does IZEA facilitate Sending & Publishing Communications?

How efficiently Does IZEA manage your Social Media Management?

What benefits does IZEA offer for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well IZEA solved their Influencer Marketing needs. Cuspera uses 1741 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

Warner Bros. - Entertainment - Very Large

IZEA worked with Warner Bros. to promote the horror film Weapons. Influencers attended the red carpet premiere. They shared exclusive interviews and behind-the-scenes content. This campaign built buz...z for the movie. It showed how red carpet creator moments can drive excitement. IZEA's influencer marketing helped launch the film's spooky season.

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f'real - Food & Beverages

f'real partnered with TikTok influencers to promote their milkshake flavors. Influencers shared content on TikTok and Instagram Reels, using a custom song and showcasing how to customize the shakes. ...The campaign included vlogs, skits, and dancing routines. The content reached nearly 12 million followers and achieved a 63.6% engagement rate on TikTok. The campaign exceeded internal benchmarks for impressions, video views, and clicks.

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Cuddl Duds - Consumer Goods

IZEA ran an influencer marketing campaign for Cuddl Duds to boost traffic to their Kohl’s collection during the 2021 holiday season. Nine lifestyle influencers received care packages and created 63 p...ieces of content across Instagram, Facebook, and Pinterest. The campaign achieved a 1.35% clickthrough rate, 31,000+ clicks, and a total reach of 1.47 million. Instagram Reels saw a 31% engagement rate, and Pinterest posts reached over 109,000 users. The campaign exceeded all set goals and increased purchase intent.

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Corona - Food & Beverages

Corona worked with IZEA to create social media content that highlights the brand’s relaxed, beach-inspired vibe. Creators made real and easygoing posts showing how Corona fits into summer moments. Th...e campaign focused on the signature lime drop and everyday enjoyment. The content felt authentic and true to the Corona brand. This partnership helped bring the beach mindset to social feeds.

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Samsung - Consumer Electronics

Samsung used IZEA to reach Millennial and Gen Z audiences. They used a cross-platform creator model. Over two years, IZEA supported many Samsung product lines. They used both niche and well-known cre...ators. The goal was to change brand perception and build loyalty in a tough market.

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SHAMPOOHOTEL - Retail

IZEA helped SHAMPOOHOTEL launch at Ulta Beauty. They worked with Gen Z beauty creators on TikTok and Instagram. The campaign showed off hydration, shine, and volume benefits. It sparked awareness and... inspired people to try the brand. The campaign beat beauty industry benchmarks. SHAMPOOHOTEL gained strong momentum in just eight weeks.

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IZEA Managed Services: We Are Influencer Marketing

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Frequently Asked Questions(FAQ)

for IZEA

What is IZEA?

IZEA is an Influencer marketing software that provides both software and services for brands. It provides end-to-end execution of select influencer programs on behalf of the platform and its brand client. It increases digital engagement, diversifies brand voice, scale content production, and drives measurable return on investment.

It creates marketplaces, and connects brands with influential content creators and publishers at-scale. It connects with brands, advertisers, and publishers for sponsorship opportunities to create and share content across social media accounts in exchange for compensation. The platform handles all aspects of influencer marketing social media influencers finding, collaboration, payments and distribution and campaign effectiveness tracking.

What is IZEA used for?

IZEA is a Influencer Marketing Software mainly used by its customers to Acquire Customers and Launch New Products by Content Management, Influencer Marketing and Sending & Publishing Communications .

What are the top features of IZEA?

Feedback surveys, Personalization and Dashboard are some of the top features of IZEA.

Who uses IZEA?

IZEA is used by Marketing And Advertising, Consumer Services and Entertainment among other industries.

What are IZEA alternatives?

Grin, Shopify Collabs, AspireIQ and CreatorIQ are popular alternatives for IZEA.

Where is IZEA located?

IZEA is headquartered at 600 California Street, 14th Floor San Francisco, CA 94108.
lightning

Peers used IZEA for content management and influencer marketing

IZEA Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (9)
Analytics

4.77/5 ★

Read Reviews (53)
Custom Reports

4.73/5 ★

Read Reviews (162)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (9)
Analytics

4.77/5 ★

Read Reviews (53)
Custom Reports

4.73/5 ★

Read Reviews (162)

Software Failure Risk Guidance

?

for IZEA

Overall Risk Meter

Low Medium High

Top Failure Risks for IZEA

IZEA Worldwide, Inc. News

Executive

IZEA Appoints Lindsey Gamble as Vice President, Creator Strategy and Innovation

IZEA Worldwide, Inc. has appointed Lindsey Gamble as Vice President, Creator Strategy and Innovation. This strategic hire aims to enhance IZEA's influence in the Creator Economy, emphasizing the shift from traditional marketing to culture-driven strategies. Gamble's experience in creator innovation is expected to drive business growth for IZEA's enterprise clients.

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Financial

IZEA Extends Profitability Momentum in Q3 2025 with $8.1 Million in Revenue - Yahoo Finance

IZEA Worldwide reported a net income of $0.1 million for Q3 2025, marking a significant improvement from a $8.8 million loss in the previous year. The company achieved $8.1 million in revenue, driven by a strategic focus on recurring enterprise accounts and enhanced AI-powered platform features. Despite a decline in total revenue, managed services revenue increased by 5%, and the company maintained positive cash flow.

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Executive

IZEA Appoints Steve Bonnell as EVP, Account Management

IZEA Worldwide, Inc. has appointed Steve Bonnell as Executive Vice President of Account Management. Bonnell, with over 25 years of experience in managing multinational accounts, will focus on enhancing strategic partnerships and delivering scalable solutions for enterprise clients in the Creator Economy. His previous roles include leading global accounts at Publicis Groupe and Leo Burnett.

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Executive

IZEA Taps McDonald's Global Account Chief to Scale Creator Economy Enterprise Solutions - Stock Titan

IZEA has appointed Steve Bonnell as Executive Vice President of Account Management. Bonnell, with over 25 years of experience in global account management, previously led McDonald's global account at Publicis Groupe and managed Samsung's business at Leo Burnett. His role will focus on strengthening IZEA's enterprise partnerships and delivering strategic solutions in the Creator Economy.

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IZEA Worldwide, Inc. Profile

Company Name

IZEA Worldwide, Inc.

Company Website

https://izea.com/

Year Founded

2006

HQ Location

600 California Street, 14th Floor San Francisco, CA 94108

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

IPO