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Litmus: Use-Cases, Insights and Reviews | 2024 Cuspera

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(4422)

Litmus: Email Marketing, Email Design & Email Testing Tools

AI Powered

Litmus Overview

Litmus is an all-in-one email marketing platform offering essential tools and solutions. A free trial is available for teams to enhance every email send.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Litmus.

Other use cases:

Collaboration
Campaign Management
Social Media Management
Training & Onboarding
Segmentation And Targeting
Content Management
Digital Marketing

See all use cases See less use cases

Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Litmus.

Other priorities:

Grow Market Share
Acquire Customers
Improve Efficiency
Enhance Customer Relationships
Launch New Products
Enter New Markets Internationally Or Locally
Increase Customer Life Time Value
Increase Sales & Revenue
Improve Stakeholder Relations
Improve Digital And Social Presence
Improve Brand Engagement
Build Brand Awareness
Establish Thought Leadership
Improve Internal Communications
Improve Consistency
Improve Visibility
Increase Average Basket Value

See all business priorities See less business priorities

Litmus Use-Cases and Business Priorities: Customer Satisfaction Data

Litmus works with different mediums / channels such as E-Mail.

Litmus's features include Templates, Personalization, Ticketing, etc. and Litmus support capabilities include Chat Support, Email Support, AI Powered, etc. also Litmus analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email." - Lily Cardiner

Litmus, Salesforce Email Studio, Kit ''formerly ConvertKit'', Emma Email Marketing, Brevo, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Litmus

Top Industries

Marketing and Advertising
Information Technology and Services
Internet

Popular in

Mid Market
Small Business
Enterprise

Litmus is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Litmus Use Cases

What makes Litmus ideal for Communication Management?

Litmus allows marketers to manage email campaigns efficiently. It helps users preview emails across various email clients to ensure proper rendering and brand consistency. Litmus also tracks email opens and provides tools for creating effective email content. However, it is primarily designed for consumer email campaigns and may not be ideal for all types of email communication.

"...Once I began using Litmus my coding life became less stressful and I became more confident when sending emails...." Peer review by Verified Reviewer, Marketing and Advertising

What makes Litmus ideal for Engagement Management?

Litmus helps teams create, test, and analyze email campaigns. It provides valuable data on subscriber engagement, including open rates, clicks, and mobile device usage. Litmus enables teams to track email performance and make informed decisions about their email strategies. However, Litmus may not be suitable for approving large numbers of emails at once.

"...It s the best email marketing service for those who want to build engaging emails quickly...." 31 of the Best Email Marketing Tools to Optimize Your Email Campaigns (Updated October 2019)

How can Litmus enhance your Workflow Management process?

Litmus streamlines email workflows by providing tools to test, analyze, and optimize email campaigns. These tools help businesses to create effective emails and gain insights into email marketing performance. However, the platform might not fully meet the needs of agencies that have established workflows.

"...And if you have multiple email marketing teams using different providers, we ll help you streamline every step into one seamless workflow across the entire organization. ..." ESP Email Integrations

What Are the key features of Litmus for Collaboration?

Litmus facilitates email creation, review, and testing for marketing teams. This platform enhances collaboration by providing a centralized workspace for team members to review and provide feedback on emails, simplifying the process and improving efficiency. Litmus has limitations, as it may not be the most effective tool for large-scale projects with complex workflows.

"...COLLABORATE Ensure every email is on brand and looks great...." Acoustic Email Campaign

What solutions does Litmus provide for Campaign Management?

Litmus enables businesses to create, test, and monitor email marketing campaigns. This platform offers features that allow for campaign organization, tracking, and analysis. While Litmus provides extensive tools for email marketing, it may not be suitable for all businesses, particularly those with limited budgets.

"...Adobe Campaign Standard Adobe Campaign Standard Acoustic Acoustic Campaign Monitor Campaign Monitor HubSpot HubSpot ..." Adobe Email Campaign

56+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Litmus solved their Email Marketing needs. Cuspera uses 4422 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Lily Cardiner Senior Email Marketing Strategist Zendesk	The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email. Testimonial By Lily Cardiner
Audra Evans Director of Marketing Operations Monster	Litmus Email Previews gives us the confidence we need to make sure every email we send properly represents our brand. Testimonial By Audra Evans
Matt Lucas Senior Email Developer LendingTree	Litmus has helped us automate and transform our pre-send testing process, saving us 3 hours on every email and boosting our email accuracy rate to 99%. Testimonial By Matt Lucas

CUSTOMERS	TESTIMONIALS
Lily Cardiner Senior Email Marketing Strategist Zendesk	The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email. Testimonial By Lily Cardiner
Audra Evans Director of Marketing Operations Monster	Litmus Email Previews gives us the confidence we need to make sure every email we send properly represents our brand. Testimonial By Audra Evans
Matt Lucas Senior Email Developer LendingTree	Litmus has helped us automate and transform our pre-send testing process, saving us 3 hours on every email and boosting our email accuracy rate to 99%. Testimonial By Matt Lucas

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Altos Marketing and Advertising	Marketing and Advertising	Case Study Altos How Litmus helps Altos simplify their email process from start to finish and see results. Read More
Monster Internet	Internet	Case Study Monster How Monster relies on Litmus to send on-brand email campaigns at scale. Read More
Epsilon Marketing and Advertising	Marketing and Advertising	Case Study Epsilon How Litmus helps Epsilon build, test, and deliver exceptional emails at scale. Read More

Video

Litmus Builder - New Enhancements

Video Thumbnail

Frequently Asked Questions(FAQ)

for Litmus

What is Litmus?

Litmus is a campaign creation, building & testing and analysis software that is used by marketers, agencies, designers and Enterprises enabling predictable results during marketing campaigns of any scale and volume.

Litmus assists Designers in building and testing and reviewing using the Litmus apps for perfecting the mails before it is sent. It helps in campaign optimization and performance, by providing tools to check for functionality and performance, before the campaign is initiated.

Litmus features include campaign development, which simplifies the process for email campaigns and provides facility to scale for higher volumes, improves message effectiveness by pre-send Testing feature, Insights and analytics module for study of effectiveness and future improvements.

What is Litmus used for?

Litmus is a Email Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Communication Management, Engagement Management and Workflow Management .

What are the top features of Litmus?

Templates, Personalization and Ticketing are some of the top features of Litmus.

Who uses Litmus?

Litmus is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Litmus alternatives?

Salesforce Email Studio, Kit ''Formerly ConvertKit'', Emma Email Marketing and Brevo are popular alternatives for Litmus.

Where is Litmus located?

Litmus is headquartered at Cambridge, MA.

lightning

Peers used Litmus for communication management and engagement management

Litmus Competitors

More Litmus Alternatives...

Litmus Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.41/5 ★ Read Reviews (15)
Analytics	4.49/5 ★ Read Reviews (358)
Custom Reports	4.13/5 ★ Read Reviews (884)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.41/5 ★ Read Reviews (15)
Analytics	4.49/5 ★ Read Reviews (358)
Custom Reports	4.13/5 ★ Read Reviews (884)

Software Failure Risk Guidance

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for Litmus

Overall Risk Meter

Low Medium High

Top Failure Risks for Litmus

Litmus News

Email Countdown Timers: Boost Engagement with Litmus

Litmus introduces new email marketing features, enhancing deliverability, personalization, and engagement with tools like video previews and sender authentication monitoring.

14/11/2024 - source

Litmus Feeds

The Most Popular Email Design Tools: Figma, Adobe, and More

The post The Most Popular Email Design Tools: Figma, Adobe, and More appeared first on Litmus.

13/06/2024 - source

New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More

The post New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More appeared first on Litmus.

11/06/2024 - source

Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year

Litmus takes the five â€œtrust services principlesâ€� of SOC 2â€”privacy, security, availability, confidentiality, and processing integrityâ€”to heart. And weâ€™re proud to let our customers know it.

The post Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year appeared first on Litmus.

10/06/2024 - source

Litmus Profile

Company Name

Litmus

Company Website

https://www.litmus.com/

HQ Location

Cambridge, MA

Employees

101-250

Social

Financials

SERIES A