Litmus Overview
Litmus equips marketing teams with a comprehensive suite of email marketing tools designed to enhance campaign effectiveness. By facilitating thorough email testing, Litmus ensures messages are optimized across various platforms and devices, reducing the risk of errors and improving deliverability. Teams can leverage Litmus to create visually appealing and consistent emails, fostering stronger connections with audiences. With a focus on staying ahead of technological advancements, Litmus provides marketers with the latest tools needed to maintain a competitive edge. This platform is ideal for businesses aiming to refine their email marketing strategies and achieve measurable results.
Use Cases
Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Litmus.
Business Priorities
Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Litmus.
Litmus Use-Cases and Business Priorities: Customer Satisfaction Data
Litmus works with different mediums / channels such as E-Mail.
Litmus's features include Templates, Personalization, Ticketing, etc. and Litmus support capabilities include Chat Support, Email Support, AI Powered, etc. also Litmus analytics capabilities include Analytics, and Custom Reports.
Reviews
"We had some rendering issues before using Litmus. We knew an email looked good on the system we were viewing it on, but we weren't sure what it looked like on other devices or on other platforms unless we manually tested the emails across different ...devices and mail clients. This was particularly challenging when we began to focus on mobile optimization." - Audra Evans
Litmus, Rejoiner, Moosend, Submittable, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Litmus is an all-in-one email marketing platform offering essential tools and solutions. A free trial is available for teams to enhance every email send.
Popular Business Setting
for Litmus
Top Industries
- Marketing and Advertising
- Information Technology and Services
- Internet
Popular in
- Mid Market
- Small Business
- Enterprise
Litmus is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Litmus Use Cases
What benefits does Litmus offer for Communication Management?
How can Litmus enhance your Engagement Management process?
How does Litmus address your Workflow Management Challenges?
How does Litmus address your Collaboration Challenges?
How efficiently Does Litmus manage your Campaign Management?
56+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Litmus solved their Email Marketing needs. Cuspera uses 4422 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We had some rendering issues before using Litmus. We knew an email looked good on the system we were viewing it on, but we weren't sure what it looked like on other devices or on other platforms unless we manually tested the emails across different devices and mail clients. This was particularly ch...allenging when we began to focus on mobile optimization. |
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The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email. Testimonial By Lily Cardiner |
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Litmus has saved us from sending broken emails many times. We just recently had a rendering issue with a key call-to-action for a big campaign. Without Litmus, we wouldn't have caught the error and would have sent a broken email to millions of subscribers. Litmus is a must for every email marketer.... If you don't use it, you won't know what you're sending. It's a necessity, not an option. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Audra Evans Director of Marketing Operations Monster |
We had some rendering issues before using Litmus. We knew an email looked good on the system we were viewing it on, but we weren't sure what it looked like on other devices or on other platforms unless we manually tested the emails across different devices and mail clients. This was particularly ch...allenging when we began to focus on mobile optimization. |
|
Lily Cardiner Senior Email Marketing Strategist Zendesk |
The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email. Testimonial By Lily Cardiner |
|
Audra Evans Director of Marketing Operations Monster |
Litmus has saved us from sending broken emails many times. We just recently had a rendering issue with a key call-to-action for a big campaign. Without Litmus, we wouldn't have caught the error and would have sent a broken email to millions of subscribers. Litmus is a must for every email marketer.... If you don't use it, you won't know what you're sending. It's a necessity, not an option. |
Case Studies
Case Study Monster
Case Study Blufish
Case Study Zapier
Case Study GasBuddy
Case Study Epsilon
Case Study Altos
Video
Litmus Builder - New Enhancements
Frequently Asked Questions(FAQ)
for Litmus
What is Litmus?
Litmus is a campaign creation, building & testing and analysis software that is used by marketers, agencies, designers and Enterprises enabling predictable results during marketing campaigns of any scale and volume.
Litmus assists Designers in building and testing and reviewing using the Litmus apps for perfecting the mails before it is sent. It helps in campaign optimization and performance, by providing tools to check for functionality and performance, before the campaign is initiated.
Litmus features include campaign development, which simplifies the process for email campaigns and provides facility to scale for higher volumes, improves message effectiveness by pre-send Testing feature, Insights and analytics module for study of effectiveness and future improvements.
What is Litmus used for?
What are the top features of Litmus?
Who uses Litmus?
What are Litmus alternatives?
Where is Litmus located?
Peers used Litmus for communication management and engagement management
Litmus Competitors
Litmus Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (15) |
| Analytics | Read Reviews (358) |
| Custom Reports | Read Reviews (884) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (15) |
| Analytics | Read Reviews (358) |
| Custom Reports | Read Reviews (884) |
Software Failure Risk Guidance
?for Litmus
Overall Risk Meter
Top Failure Risks for Litmus
Litmus Software, Inc News
A New Chapter for Litmus: Joining the Validity Family
Litmus has become part of the Validity product family, enhancing its email marketing solutions with features like email monitoring, design, personalization, and technology integrations to optimize ROI and brand experiences.
Make It to the Inbox With Litmus Spam Testing
Litmus offers a comprehensive email marketing solution, including spam testing, email personalization, and technology integrations to enhance email deliverability and engagement.
Email Marketing Trends for 2025: Insights to Elevate Every Send
Litmus introduces new features for email marketing, including Sender Authentication monitoring, video previews, and personalization tools for better email engagement and deliverability.
Email Countdown Timers: Boost Engagement with Litmus
Litmus introduces new email marketing features, enhancing deliverability, personalization, and engagement with tools like video previews and sender authentication monitoring.
Litmus Software, Inc Profile
Company Name
Litmus Software, Inc
Company Website
https://www.litmus.com/HQ Location
Cambridge, MA
Employees
101-250
Social
Financials
SERIES A
