Marketing Cloud Intelligence (formerly Datorama) Overview
Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.
Use Cases
Customers recommend Lead Analytics, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Marketing Cloud Intelligence (formerly Datorama).
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Marketing Cloud Intelligence (formerly Datorama).
Marketing Cloud Intelligence (formerly Datorama) Use-Cases and Business Priorities: Customer Satisfaction Data
Marketing Cloud Intelligence (formerly Datorama) works with different mediums / channels such as Social Media.
Marketing Cloud Intelligence (formerly Datorama)'s features include Dashboard, Personalization, Widgets, etc. and Marketing Cloud Intelligence (formerly Datorama) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Marketing Cloud Intelligence (formerly Datorama) analytics capabilities include Analytics, and Custom Reports.
Reviews
"...For reporting/analytics, we also wanted a one-stop shop where both our analytics & media teams could visit to get a quick snapshot of the campaign & pull insights together for internal & external deliverables...." Peer review by Nicholas J. S, Manager, Programmatic Media, Marketing and Advertising
Marketing Cloud Intelligence (formerly Datorama), OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Marketing Cloud Intelligence (formerly Datorama)
Top Industries
- Marketing and Advertising
- Internet
- Information Technology and Services
Popular in
- Mid Market
- Small Business
- Enterprise
Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Marketing Cloud Intelligence (formerly Datorama) Use Cases
What solutions does Marketing Cloud Intelligence (formerly Datorama) provide for Lead Analytics?
How efficiently Does Marketing Cloud Intelligence (formerly Datorama) manage your Advertisement?
How efficiently Does Marketing Cloud Intelligence (formerly Datorama) manage your Campaign Management?
What makes Marketing Cloud Intelligence (formerly Datorama) ideal for Engagement Management?
42+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Case Studies
CASE STUDY JSW Steel
CASE STUDY EXL
CASE STUDY Bike Bazaar
CASE STUDY Tata Consumer Products
CASE STUDY Godrej & Boyce
CASE STUDY BARC India
Frequently Asked Questions(FAQ)
for Marketing Cloud Intelligence (formerly Datorama)
What is Marketing Cloud Intelligence (formerly Datorama)?
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
What is Marketing Cloud Intelligence (formerly Datorama) used for?
What are the top features of Marketing Cloud Intelligence (formerly Datorama)?
Who uses Marketing Cloud Intelligence (formerly Datorama)?
What are Marketing Cloud Intelligence (formerly Datorama) alternatives?
Where is Marketing Cloud Intelligence (formerly Datorama) located?
Marketing Cloud Intelligence (formerly Datorama) Competitors
Marketing Cloud Intelligence (formerly Datorama) Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (52) |
Analytics | Read Reviews (334) |
Custom Reports | Read Reviews (445) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (52) |
Analytics | Read Reviews (334) |
Custom Reports | Read Reviews (445) |
Marketing Cloud Intelligence (formerly Datorama) Integrations
Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)
Software Failure Risk Guidance
?for Marketing Cloud Intelligence (formerly Datorama)
Overall Risk Meter
Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)
Salesforce, Inc. News
Salesforce Launches Agentforce 3 with MCP to Tackle AI Agent Scalability in Enterprises
Salesforce launched Agentforce 3, an advanced AI agent platform designed for enterprise scalability. The release introduces the Agentforce Command Centre, providing real-time observability and control over AI agent workflows. Early adopters like Grupo Globo and Engine report significant business gains, including a 22% boost in subscriber retention and a 15% reduction in case handling time. Over 8,000 organizations have adopted Agentforce since October 2024.
Salesforce's (CRM) AI Push Gains Momentum With New Pricing Strategy - Insider Monkey
Salesforce has introduced a new pricing strategy for its AI-powered CRM suite, including Agentforce, aiming to accelerate adoption of its artificial intelligence capabilities across enterprise customers. This move is designed to drive broader usage of AI-driven automation and analytics within Salesforces platform, positioning the company for increased market share in the competitive CRM and enterprise software sector. The updated pricing reflects Salesforces commitment to making advanced AI features more accessible and cost-effective for businesses seeking digital transformation.[1](https://www.ainvest.com/news/salesforce-strategic-momentum-agentforce-role-driving-future-growth-2505/?utm_source=openai) [2](https://www.ainvest.com/news/salesforce-agentforce-pricing-revolution-strategic-masterstroke-dominance-ai-driven-crm-era-2505/?utm_source=openai) [3](https://www.reuters.com/technology/salesforce-jumps-latest-ai-tools-set-accelerate-demand-2024-12-04/?utm_source=openai)
As AI Agent Usage Surges, Companies Need a Complete Observability Solution
Salesforce has launched Agentforce Command Center, an observability platform for monitoring and managing AI agent activity. The solution offers tools such as Plan Tracer for troubleshooting and Testing Center for large-scale evaluation of agent responses. This addresses the need for robust governance and optimization as enterprises scale AI agent deployments.
PayPal expands Salesforce partnership over Agentforce - TipRanks.com
PayPal is expanding its partnership with Salesforce by integrating Agentforce, aiming to enhance customer service operations and streamline agent workflows. This collaboration leverages Salesforces CRM capabilities to improve PayPals support efficiency and deliver a more unified customer experience.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
How does Marketing Cloud Intelligence (formerly Datorama) facilitate Social Media Analytics?