Mixpanel Overview

Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.

Other use cases:

  • Sending & Publishing Communications
  • Onboarding
  • Product Marketing
  • Campaign Management
  • Competitive Intelligence
  • Advertisement
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.

Other priorities:

  • Launch New Products
  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Visibility
  • Manage Risk
  • Build Brand Awareness
See all business priorities See less business priorities

Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data

Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.

Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.

Reviews

"Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it." - Akio Bandle

Mixpanel, TWIPLA, Klipfolio, Amplitude Accounts, Buildfire, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mixpanel

Top Industries

  • Information Technology and Services
  • Financial Services
  • Internet

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Mixpanel Use Cases

How can Mixpanel enhance your Engagement Management process?

What Are the key features of Mixpanel for Products & Pricelist Management?

How does Mixpanel facilitate Funnel Analysis?

How efficiently Does Mixpanel manage your Sending & Publishing Communications?

How efficiently Does Mixpanel manage your Onboarding?

49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Akio Bandle

Product Lead

ZipRecruiter
Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle
Mixpanel testimonial

Vince Maniago

VP of Product Management

Personal Capital
One of things I love the most about Mixpanel is that it’s easy to learn. If a product manager has never used Mixpanel before, I can give them a 5-10 minute tour and they’re off to the races, building funnels and writing reports. Testimonial By Vince Maniago
Mixpanel testimonial

Tom Markworth

Sr. Director of Product

RingCentral
The ability to understand what different data points represent is critical to data democratization across our teams. Mixpanel has made it easy for us to manage our data so we can change event names and definitions as needed, and clean up implementation issues without requiring engineering resources. Testimonial By Tom Markworth
CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Akio Bandle

Product Lead

ZipRecruiter
Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle
Mixpanel testimonial

Vince Maniago

VP of Product Management

Personal Capital
One of things I love the most about Mixpanel is that it’s easy to learn. If a product manager has never used Mixpanel before, I can give them a 5-10 minute tour and they’re off to the races, building funnels and writing reports. Testimonial By Vince Maniago
Mixpanel testimonial

Tom Markworth

Sr. Director of Product

RingCentral
The ability to understand what different data points represent is critical to data democratization across our teams. Mixpanel has made it easy for us to manage our data so we can change event names and definitions as needed, and clean up implementation issues without requiring engineering resources. Testimonial By Tom Markworth

Case Studies

COMPANY INDUSTRY CASE STUDIES
Mixpanel case study

DocuSign
Information Technology and Services
Information Technology and Services
Case Study DocuSign

DocuSign, uses Mixpanel to track key metrics to improve its customer experience, resulting in more conversions, onboarding completions, and paid upgrades.

Read More
Mixpanel case study

ZipRecruiter
Internet
Internet
Case Study ZipRecruiter

ZipRecruiter uses Mixpanel to increase job applicants, matches, and improve the search experience for its millions of job seekers.

Read More
Mixpanel case study

Ancestry
Internet
Internet
Case Study Ancestry

How Ancestry turned to Mixpanel—giving product managers real-time insights to help improve user retention.

Read More

Video

Mixpanel Marketing Analytics

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Frequently Asked Questions(FAQ)

for Mixpanel

What is Mixpanel?

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.

Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.

What is Mixpanel used for?

Mixpanel is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Funnel Analysis .

What are the top features of Mixpanel?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Mixpanel.

Who uses Mixpanel?

Mixpanel is used by Information Technology And Services, Financial Services and Internet among other industries.

What are Mixpanel alternatives?

TWIPLA, Klipfolio, Amplitude Accounts and Buildfire are popular alternatives for Mixpanel.

Where is Mixpanel located?

Mixpanel is headquartered at 405 Howard Street, 2nd Floor, San Francisco, CA 94105.
lightning

Peers used Mixpanel for engagement management and products & pricelist management

Mixpanel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)

Software Failure Risk Guidance

?

for Mixpanel

Overall Risk Meter

Low Medium High

Top Failure Risks for Mixpanel

Mixpanel Profile

Company Name

Mixpanel

Company Website

https://mixpanel.com/

Year Founded

2009

HQ Location

405 Howard Street, 2nd Floor, San Francisco, CA 94105

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES B