Optimizely Customized Commerce Overview

Optimizely Customized Commerce uses AI for personalized experiences, search rankings, and product recommendations. Individualized experiences are delivered effectively.

Use Cases

Customers recommend Engagement Management, Content Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Optimizely Customized Commerce.

Other use cases:

  • Digital Marketing
  • Channel Marketing
  • Training & Onboarding
  • Proposal & Quote Management
  • Order Management
  • Customer Feedback Management
  • Collaboration
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Customized Commerce.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Launch New Products
  • Increase Average Basket Value
  • Establish Thought Leadership
See all business priorities See less business priorities

Optimizely Customized Commerce Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Customized Commerce works with different mediums / channels such as Website. Mobile. and Mobile App.

Optimizely Customized Commerce's features include Personalization, and Dashboard. and Optimizely Customized Commerce support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Optimizely Customized Commerce analytics capabilities include Analytics, and Custom Reports.

Reviews

"Episerver [now Optimizely] Personalization began to produce results for us on the very first day - we immediately noticed that there was amazing potential here" - Henri Ström

Optimizely Customized Commerce, ShippingEasy, Shippo, Skubana, ShipStation, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Customized Commerce

Top Industries

  • Internet
  • Wholesale
  • Non-Profit Organization Management

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Optimizely Customized Commerce is popular in Internet, Wholesale, and Non-Profit Organization Management and is widely used by Mid Market, Enterprise, and Large Enterprise.

Optimizely Customized Commerce Customer wins, Customer success stories, Case studies

How can Optimizely Customized Commerce enhance your Engagement Management process?

How can Optimizely Customized Commerce enhance your Content Management process?

Why is Optimizely Customized Commerce the best choice for Products & Pricelist Management?

What solutions does Optimizely Customized Commerce provide for Digital Marketing?

How efficiently Does Optimizely Customized Commerce manage your Channel Marketing?

11 buyers and buying teams have used Cuspera to assess how well Optimizely Customized Commerce solved their E-Commerce Platform needs. Cuspera uses 925 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

CUSTOMERS TESTIMONIALS
Optimizely Customized Commerce testimonial

Henri Ström

Motoral

Episerver [now Optimizely] Personalization began to produce results for us on the very first day - we immediately noticed that there was amazing potential here Testimonial By Henri Ström
Optimizely Customized Commerce testimonial

Michael Robinson

Eason & Son

The success of this project is about having the support of a proactive partner on the ground, one who deeply understands Optimizely CMS and in particular Optimizely Commerce. Made to Engage fulfilled this role with great success. Delivering a complex ecommerce project such as this, with a tight dea...dline for Black Friday, required a highly collaborative approach. We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.

Testimonial By Michael Robinson
Optimizely Customized Commerce testimonial

James Robinson

PostNord

We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimizely raising alerts when suspicious activity happe...ns. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address.

Testimonial By James Robinson
CUSTOMERS TESTIMONIALS
Optimizely Customized Commerce testimonial

Henri Ström

Motoral

Episerver [now Optimizely] Personalization began to produce results for us on the very first day - we immediately noticed that there was amazing potential here Testimonial By Henri Ström
Optimizely Customized Commerce testimonial

Michael Robinson

Eason & Son

The success of this project is about having the support of a proactive partner on the ground, one who deeply understands Optimizely CMS and in particular Optimizely Commerce. Made to Engage fulfilled this role with great success. Delivering a complex ecommerce project such as this, with a tight dea...dline for Black Friday, required a highly collaborative approach. We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.

Testimonial By Michael Robinson
Optimizely Customized Commerce testimonial

James Robinson

PostNord

We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimizely raising alerts when suspicious activity happe...ns. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address.

Testimonial By James Robinson
 

Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

Optimizely's AI-powered digital experience platform, Optimizely One, delivered a 446% ROI over three years, according to a Forrester study. The platform improved digital conversions by 8% and session... visits by 5%, generating $40.3 million in incremental revenue. It enhanced productivity for developers and marketers, reduced legacy system costs, and provided significant value through centralized data and AI-driven personalization.

Read on →

Optimizely - Information Technology And Services - Large

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually appealing site in just two weeks. Marketers and developers worked faster w...ith real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.

Read on →

Optimizely - Information Technology And Services

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The digital team built a visually appealing site in just two weeks. The tools let developers and mar...keters work faster and more easily together. Optimizely Web Experimentation enabled more frequent testing and better digital experiences. The team values the new features and looks forward to Optimizely One for unified content and campaign management.

Read on →

Frequently Asked Questions(FAQ)

for Optimizely Customized Commerce

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a complete Digital Commerce Suite that has the industry’s highest ROI. It's an experience platform for digital shopping, and customer experience management.

Optimizely Customized Commerce helps to grow acquisition, conversion and retention, capabilities such as advanced segmentation, product recommendations, web experimentation and more.

Optimizely Customized Commerce capabilities include search and navigation, authoring and layout, promotions engine, order management, approval workflows, checkout and cart, catalog management, visitor groups, and more.

What is Optimizely Customized Commerce used for?

Optimizely Customized Commerce is a E-Commerce Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Content Management and Products & Pricelist Management .

What are the top features of Optimizely Customized Commerce?

Personalization, Dashboard are some of the top features of Optimizely Customized Commerce.

Who uses Optimizely Customized Commerce?

Optimizely Customized Commerce is used by Internet, Wholesale and Non-Profit Organization Management among other industries.

What are Optimizely Customized Commerce alternatives?

ShippingEasy, Shippo, Skubana and ShipStation are popular alternatives for Optimizely Customized Commerce.

Where is Optimizely Customized Commerce located?

Optimizely Customized Commerce is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Customized Commerce for engagement management and content management

Optimizely Customized Commerce Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (22)
Analytics

4.15/5

Read Reviews (35)
Custom Reports

3.64/5

Read Reviews (111)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (22)
Analytics

4.15/5

Read Reviews (35)
Custom Reports

3.64/5

Read Reviews (111)

Software Failure Risk Guidance

?

for Optimizely Customized Commerce

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Customized Commerce

Optimizely, Inc. News

Awards

Optimizely Named a Leader in the 2026 Gartner(R) Magic Quadrant(TM) for Personalization Engines

Optimizely has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, highlighting its strong capabilities in delivering AI-powered digital experiences.

Partnership

Optimizely appoints Comprend as its first Strategic AI Partner

Optimizely has appointed Comprend as its first Strategic AI Partner, focusing on the development of Opal AI, an AI orchestration platform for marketing teams. This partnership involves direct collaboration on product development, leveraging Comprend's expertise in AI implementation to enhance Opal AI's capabilities. Clients benefit from early access to Opal AI's features, enabling efficient content creation, compliance, and analytics.

Partnership

Icreon Achieves Platinum Partner Status With Optimizely

Icreon has been recognized as a Platinum Partner by Optimizely, highlighting their strong collaboration and expertise in delivering Optimizely's digital experience solutions.

Awards

Optimizely Named a Leader in Digital Experience Platforms by Leading Independent Research Firm

Optimizely has been recognized as a Leader in The Forrester Wave: Digital Experience Platforms, Q4 2025. This recognition highlights Optimizely's innovative approach with its AI-driven platform, Optimizely One, and the agent orchestration platform, Opal. The report praises Optimizely's vision, frequent updates, and capabilities in delivering personalized digital experiences at scale.

Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D