Oracle Advertising Overview

Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

Use Cases

Customers recommend Advertisement, Communication Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Oracle Advertising.

Other use cases:

  • Account Management
  • Campaign Management
  • Lead Qualification: Technographic
  • Engagement Management
  • Lead Analytics
  • Collaboration
  • Content Management
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Oracle Advertising.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Visibility
  • Scale Best Practices
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Internal Communications
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Establish Thought Leadership
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Oracle Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising's features include Personalization, Capture Information, and Bot. and Oracle Advertising support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Oracle Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...helps us target specific demos or users and increase our campaign budgets from advertisers...." Peer review by Executive Sponsor

Oracle Advertising, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising

Top Industries

  • Marketing and Advertising
  • Banking
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Oracle Advertising Customer wins, Customer success stories, Case studies

What solutions does Oracle Advertising provide for Communication Management?

How does Oracle Advertising facilitate Competitive Intelligence?

What makes Oracle Advertising ideal for Account Management?

What benefits does Oracle Advertising offer for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Discover Oracle Advertising and Customer Experience vision for CX

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Frequently Asked Questions(FAQ)

for Oracle Advertising

What is Oracle Advertising?

Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.

What is Oracle Advertising used for?

Oracle Advertising is a Data Management Platform Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Competitive Intelligence .

What are the top features of Oracle Advertising?

Personalization, Capture information and bot are some of the top features of Oracle Advertising.

Who uses Oracle Advertising?

Oracle Advertising is used by Marketing And Advertising, Banking and Information Technology And Services among other industries.

What are Oracle Advertising alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Oracle Advertising.

Where is Oracle Advertising located?

Oracle Advertising is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising for advertisement and communication management

Oracle Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)

Software Failure Risk Guidance

?

for Oracle Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising

Oracle Corporation News

Product

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Oracle Health has been designated as a Qualified Health Information Network (QHIN) under the Trusted Exchange Framework and Common Agreement (TEFCA). This designation enhances Oracle's interoperability capabilities, allowing seamless health data exchange across providers, payers, and government agencies. Oracle Health Information Network, powered by Oracle Cloud Infrastructure, offers a comprehensive view of patient data, improving care delivery and reducing redundant processes.

Partnership

StorPool Storage Unveils Next-Generation HCI Software Stack Integrated with Oracle Virtualization

StorPool Storage has launched a new hyper-converged infrastructure (HCI) software stack that integrates with Oracle Virtualization, enhancing storage solutions for Oracle environments.

Partnership

Apps Associates Advances OneOracle+AI with Customers on a Cloud Journey

Apps Associates, a key Oracle partner, enhances its OneOracle+AI strategy, integrating Oracle Fusion Applications, Oracle Cloud Infrastructure, and AI to support customer cloud transformations. This approach aids organizations in modernizing workloads and activating AI-driven insights, with services now available across various sectors.

Awards

Oracle Recognized as a Leader in Two Gartner Magic Quadrant Reports Assessing Agentic Finance and AI Capabilities

Oracle has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for both Service-Centric and Product-Centric Enterprises. This recognition highlights Oracle's capabilities in agentic finance, driven by Oracle Fusion Cloud ERP's AI-powered features. The platform enhances finance operations with intelligent agents, predictive insights, and streamlined processes, benefiting organizations like Hearst, Black & Veatch, and PwC.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO