Oracle Advertising Overview

Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

Use Cases

Customers recommend Advertisement, Communication Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Oracle Advertising.

Other use cases:

  • Account Management
  • Campaign Management
  • Lead Qualification: Technographic
  • Engagement Management
  • Lead Analytics
  • Collaboration
  • Content Management
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Oracle Advertising.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Visibility
  • Scale Best Practices
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Internal Communications
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Establish Thought Leadership
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Oracle Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising's features include Personalization, Capture Information, and Bot. and Oracle Advertising support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Oracle Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I like how they are able to help people with advertisement campaings...." Peer review by William T, William Tidey

Oracle Advertising, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising

Top Industries

  • Marketing and Advertising
  • Banking
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Oracle Advertising Use Cases

How does Oracle Advertising address your Communication Management Challenges?

How can Oracle Advertising optimize your Competitive Intelligence Workflow?

How can Oracle Advertising enhance your Account Management process?

How efficiently Does Oracle Advertising manage your Campaign Management?

28+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

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Discover Oracle Advertising and Customer Experience vision for CX

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Frequently Asked Questions(FAQ)

for Oracle Advertising

What is Oracle Advertising?

Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.

What is Oracle Advertising used for?

Oracle Advertising is a Data Management Platform Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Competitive Intelligence .

What are the top features of Oracle Advertising?

Personalization, Capture information and bot are some of the top features of Oracle Advertising.

Who uses Oracle Advertising?

Oracle Advertising is used by Marketing And Advertising, Banking and Information Technology And Services among other industries.

What are Oracle Advertising alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Oracle Advertising.

Where is Oracle Advertising located?

Oracle Advertising is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising for advertisement and communication management

Oracle Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (24)
Analytics

4.86/5 ★

Read Reviews (115)
Custom Reports

4.63/5 ★

Read Reviews (73)

Software Failure Risk Guidance

?

for Oracle Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising

Oracle Corporation News

Awards

Celent Recognizes Oracle for Excellence in Digital Banking Platforms

Oracle Financial Services has been recognized by Celent as a leader in digital banking platforms, earning the Luminary designation in corporate digital banking and multiple XCelent Awards for retail and SMB banking. This recognition highlights Oracle's innovation in scalable, secure digital banking solutions across various regions, reinforcing its leadership in the financial services industry.

Partnership

Lighthouse Now Available on Oracle Cloud Marketplace

Lighthouse's platform suite is now available on Oracle Cloud Marketplace, integrating with Oracle's OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). This integration allows hoteliers to access real-time data and insights, enhancing revenue management. The deployment on Oracle Cloud Infrastructure (OCI) offers streamlined data flow and operational efficiency for hotels globally.

Customer

California health system saves time with Oracle AI : 4 notes - Becker Hospital Review

Torrance Memorial Physician Network has adopted Oracle Health's Clinical AI Agent to enhance efficiency. The AI tool, implemented in July 2024, assists in generating draft notes for electronic health records, reducing documentation time by 23%. Physicians report improved documentation quality and patient interactions, with satisfaction in its Spanish-language feature.

Partnership

Informatica Announces Availability of MDM SaaS on Oracle Cloud Infrastructure as a Preferred Partner

Informatica has announced that its Master Data Management (MDM) SaaS and Intelligent Data Management Cloud platform will be available on Oracle Cloud Infrastructure (OCI). Informatica has also been named a preferred partner for data integration, governance, and MDM on OCI. This partnership expands data management options for Oracle Cloud customers.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO