Oracle Eloqua Overview

Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Use Cases

Customers recommend Campaign Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Eloqua.

Other use cases:

  • Lead Nurturing
  • Generation Of New Leads
  • Social Media Management
  • Lead Management
  • Workflow Management
  • Contact List Management
  • Account Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Eloqua.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Eloqua works with different mediums / channels such as E-Mail. and Website.

Oracle Eloqua's features include Landing Page, Personalization, Templates, etc. and Oracle Eloqua support capabilities include Email Support, Chat Support, Phone Support, etc. also Oracle Eloqua analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle Eloqua’s advantage lies in its ability to process the volume of emails we require as well as the different amounts and types of communications that we send, which can all be personalized and customized. I don't know where we would be without ...that type of capacity and capability." - Derek Weber

Oracle Eloqua, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Eloqua

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Eloqua is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Oracle Eloqua Use Cases

How can Oracle Eloqua enhance your Campaign Management process?

What makes Oracle Eloqua ideal for Engagement Management?

How can Oracle Eloqua optimize your Communication Management Workflow?

What solutions does Oracle Eloqua provide for Lead Nurturing?

How does Oracle Eloqua facilitate Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Derek Weber

Director of Marketing Operations

First Tech Federal Credit Union

Oracle Eloqua’s advantage lies in its ability to process the volume of emails we require as well as the different amounts and types of communications that we send, which can all be personalized and customized. I don't know where we would be without that type of capacity and capability. Testimonial By Derek Weber
Oracle Eloqua testimonial

Michael Aho

Marketing Automation Competence Leader

Bonnier News

Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital.

Testimonial By Michael Aho
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang
CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Derek Weber

Director of Marketing Operations

First Tech Federal Credit Union

Oracle Eloqua’s advantage lies in its ability to process the volume of emails we require as well as the different amounts and types of communications that we send, which can all be personalized and customized. I don't know where we would be without that type of capacity and capability. Testimonial By Derek Weber
Oracle Eloqua testimonial

Michael Aho

Marketing Automation Competence Leader

Bonnier News

Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital.

Testimonial By Michael Aho
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang

Case Studies

Real Estate

Case Study Mountain View

How Mountain View increases direct sales by 5% using Oracle Eloqua

Events Services

Case Study Sinoexpo Informa Markets

How Sinoexpo improves efficiency by 30% and boosts employee satisfaction with Oracle

Education

Case Study Victoria University

How Victoria University engages Oracle Eloqua to market Open Day

Financial Services

Case Study Advisor Group

How Advisor Group pilots pandemic networking and major merger with Oracle Eloqua

Management Consulting

Case Study Prophet

How Prophet improves targeting capabilities by 20% with Oracle

Manufacturing

Case Study Kubota

How Kubota unlocks deeper insights into customer relationships with Oracle Eloqua

Video

Oracle Eloqua - Form Spam Protection

Video Thumbnail

Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Oracle Eloqua.

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)

Oracle Eloqua Integrations

Oracle Eloqua integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Oracle Corporation News

Awards

Oracle Recognized as a Leader in 2025 IDC MarketScape for Worldwide Life Science R & D Pharmacovigilance Technology ... - Software - Oracle Corporation

Oracle Recognized as a Leader in 2025 IDC MarketScape for Worldwide Life Science R & D Pharmacovigilance Technology ... - Software - Oracle Corporation

Product

Oracle Achieves Swift Compatible Application for Payments 2025 - Software - Oracle Corporation

Oracle Achieves Swift Compatible Application for Payments 2025 - Software - Oracle Corporation

Executive

Oracle names new co - CEOs as Safra Catz moves to board leadership role

Oracle appointed Clay Magouyrk and Mike Sicilia as co-CEOs, with Safra Catz moving to executive vice chair of the board. Magouyrk, previously with Oracle Cloud Infrastructure, and Sicilia, from Oracle Industries, are expected to drive significant growth, with cloud infrastructure revenue projected to rise from $18 billion to $144 billion in four years.

Partnership

RateGain expands Oracle partnership with channel manager integration

RateGain has expanded its partnership with Oracle by integrating its UNO Channel Manager with Oracle Hospitality OPERA Cloud Distribution. This integration allows Oracle's hospitality customers to access RateGain's network of over 400 global demand partners, enhancing real-time distribution control and reducing manual errors. The solution is available on Oracle Cloud Marketplace, targeting the hospitality industry's need for transformative technology.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO