Pathmatics: Product updates, Customer stories, and Insights | 2026 Cuspera

Sensor Tower’s Mobile App Insights helped Roblox boost user engagement. Roblox used Sensor Tower to find trending game genres and pick the best experiences to feature. In Latin America, they saw an 8...0% higher conversion rate by promoting shooter games. Data-driven marketing let Roblox reach more players and grow their community. Sensor Tower’s platform gave Roblox the tools to make smart, targeted decisions.
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Sensor Tower’s Pathmatics Digital Advertising Insights helped Coty integrate digital and offline ad data. Coty improved metrics visibility, tracking ROI, ROAS, CPA, and CPI. They used competitor spen...d and impression data to optimize strategy. The solution enabled Coty to diversify channel activations and validate decisions with Share of Voice data. Coty now aligns digital and traditional ad strategies faster, gaining a comprehensive view of the market.
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Sensor Tower’s Pathmatics digital advertising insights helped the US Chamber Institute for Legal Reform track law firm ad spend and trends. The Institute needed detailed, actionable data for research... and strategy. Sensor Tower’s team built a custom reporting solution, tagging ads and delivering monthly reports tailored to the Institute’s needs. The data integrated into their dashboard, saving significant time and resources. The Institute now gets updated, precise insights without manual work.
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Sensor Tower helped Mytona boost revenue by 80% for their game Seekers Notes. Mytona used App Performance Insights and App Advertising Insights to track app trends, analyze user reviews, and study co...mpetitor strategies. They redesigned an in-game offer, making it clearer for users. This change led to a big jump in revenue. Mytona reached $100 million in net revenue and kept their game popular despite more competition.
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Sensor Tower helped AppsFlyer find better leads and double productivity. AppsFlyer used Sensor Tower’s mobile app data to spot fast-growing apps and track ad spend. The team set up custom alerts to f...ind new prospects quickly. Sales reps saved time and covered more of the market. This new process helped AppsFlyer grow sales and stay ahead of competitors.
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Pathmatics helped Booyah, a Denver ad agency, solve problems with inaccurate and incomplete competitor data. Booyah chose Pathmatics for its accurate spend and impression data, and for insights into ...programmatic and direct buying. The team quickly adopted Pathmatics, with 15 users taking 7,906 actions and using it on 70% of business days. Booyah now spends less time searching for data and more time optimizing media spend. The tool helped Booyah deliver better results for clients and win more business.
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