Pinterest Overview

Pinterest addresses the challenge of idea discovery and inspiration in social media marketing. It serves as a visual discovery engine where users find and save creative ideas. Businesses leverage Pinterest to engage audiences through visually appealing content, driving brand awareness and customer engagement. The platform's unique pinning system allows marketers to curate boards that align with consumer interests, enhancing brand visibility. With its focus on visual content, Pinterest helps brands connect with users seeking inspiration in areas like recipes, home decor, and fashion. This approach fosters a community of engaged users, creating opportunities for businesses to reach potential customers organically.

Use Cases

Customers recommend Advertisement, Social Media Management, Engagement Management, as the business use cases that they have been most satisfied with while using Pinterest.

Other use cases:

  • Communication Management
  • Content Management
  • Social Media Marketing
  • Sales Document Management
  • Lead Engagement
  • Helpdesk Management
  • Collaboration
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Pinterest.

Other priorities:

  • Improve Digital And Social Presence
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Consistency
  • Improve Visibility
  • Increase Customer Life Time Value
  • Manage Risk
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Pinterest Use-Cases and Business Priorities: Customer Satisfaction Data

Pinterest works with different mediums / channels such as Social Media. Pinterest. and E-Mail.

Pinterest's features include Personalization, SEO, Widgets, etc. and Pinterest support capabilities include Chat Support, Email Support, Phone Support, etc. also Pinterest analytics capabilities include Analytics, and Custom Reports.

Reviews

"...This helps us engage with the pet-loving community on Pinterest, and achieve some of our broader strategic goals for driving explosive growth...." Peer review by Natasha Ashton, CEO, Petplan Pet Insurance (USA), Petplan Pet Insurance (USA)

Pinterest, Tubular, Renderforest Video, InVideo, Walls.io, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Popular Business Setting

for Pinterest

Top Industries

  • Marketing and Advertising
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Pinterest is popular in Marketing And Advertising, Education, and Publishing and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Pinterest Use Cases

How efficiently Does Pinterest manage your Social Media Management?

How can Pinterest optimize your Engagement Management Workflow?

How can Pinterest enhance your Communication Management process?

What benefits does Pinterest offer for Content Management?

86+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Pinterest solved their Social Media Marketing needs. Cuspera uses 28702 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Information Technology and Services

CASE STUDY Exyte

Exyte, a global engineering firm, built a mobile app to streamline communication and workflows, leading to 30% faster onboarding, 80% fewer phone calls, and a 95% user adoption rate.

Education

CASE STUDY Arizona State University

Arizona State University's new engineering school showcases sustainable desert architecture with eco-friendly design by Solomon Cordwell Buenz.

Design

CASE STUDY Max Levy Architect

Modest neighborhood house designed by Max Levy Architect, focusing on practical and aesthetic architecture.

Design

CASE STUDY Chelsea Liefer

Chelsea Liefer collaborated with Gillian Tracey Design to create brand collateral, enhancing her client experience through artful and strategic branding and Squarespace web design.

Real Estate

CASE STUDY The Eames Family

The Eames House, also known as Case Study House No. 8, was designed by Charles and Ray Eames in Los Angeles and exemplified a new approach to modern living.

Design

CASE STUDY Serious Studio

Serious Studio designed luxe packaging for a hot chocolate gift set, enhancing its appeal and customer experience.

Frequently Asked Questions(FAQ)

for Pinterest

What is Pinterest?

Pinterest is a visual social media platform where users can create and share pins, create boards, and shop. It allows users to create their own content through images, videos, and feeds to advertise products and generate leads. It provides an ads manager, which helps drive traffic to pinterest pages and boost online sales, signups, and subscriptions.

Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.

What is Pinterest used for?

Pinterest is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Social Media Management and Engagement Management .

What are the top features of Pinterest?

Personalization, SEO and Widgets are some of the top features of Pinterest.

Who uses Pinterest?

Pinterest is used by Marketing And Advertising, Education and Publishing among other industries.

What are Pinterest alternatives?

Tubular, Renderforest Video, InVideo and Walls.Io are popular alternatives for Pinterest.

Where is Pinterest located?

Pinterest is headquartered at San Francisco, California.
lightning

Peers used Pinterest for advertisement and social media management

Pinterest Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.01/5 ★

Read Reviews (68)
Analytics

3.96/5 ★

Read Reviews (1266)
Custom Reports

3.78/5 ★

Read Reviews (5607)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.01/5 ★

Read Reviews (68)
Analytics

3.96/5 ★

Read Reviews (1266)
Custom Reports

3.78/5 ★

Read Reviews (5607)

Software Failure Risk Guidance

?

for Pinterest

Overall Risk Meter

Low Medium High

Top Failure Risks for Pinterest

Pinterest Inc. News

Financial

Pinterest Statistics 2024 By Usage Share, Revenue And Users - Coolest Gadgets

Pinterest's 2024 statistics highlight its usage share, revenue, and user growth.

Financial

Pinterest Announces Third Quarter 2024 Results , Delivering Sustained Revenue and User Growth

Pinterest reported growth in revenue and user numbers in its third quarter 2024 financial results.

Financial

Pinterest to Announce Third Quarter 2024 Results - StockTitan

Pinterest will announce its third-quarter 2024 financial results.

Product

Introducing new AI and automation campaign features to support advertisers - Pinterest Newsroom

Pinterest introduced new AI and automation features to help advertisers with campaigns.

Pinterest Inc. Profile

Company Name

Pinterest Inc.

Company Website

https://www.pinterest.com/

Year Founded

2009

HQ Location

San Francisco, California

Employees

1001-5000

Social

Financials

IPO