Piwik PRO Product Overview

Piwik PRO Analytics Suite addresses the challenge of fragmented marketing insights by unifying data across web, app, and campaign performance. This digital analytics platform offers businesses a comprehensive view of their marketing efforts, enabling informed decision-making. It effectively consolidates various data streams, providing actionable insights that drive improved marketing outcomes. By integrating data activation capabilities, Piwik PRO ensures that organizations can seamlessly transition from analysis to action, optimizing their marketing strategies based on a holistic understanding of performance metrics. This solution is particularly beneficial for enterprises aiming to enhance data-driven marketing initiatives while maintaining control over their data privacy.

Key Insights

Piwik Pro helps you understand how visitors interact with your website. It provides information about user engagement across multiple devices and domains. You can use this information to improve your website and create targeted marketing campaigns.

Piwik Pro Campaign Management allows users to track and analyze the effectiveness of marketing campaigns across various channels. The platform offers insights into user behavior, customer journeys, and campaign performance. This data helps users understand which marketing channels bring the most valuable customers.

Customer stories

Product Business Settings

Piwik PRO is popular in Information Technology And Services, Computer Software, and Marketing And Advertising industries and is widely used by Small Business, Mid Market, and Large Enterprise.

How satisfied the customers are with Piwik PRO use-cases

Reviews

"...It's a nice visualization of how users interact with my pages...." Peer review by Anna F.

Piwik PRO Customer Insights, Testimonials and Case Studies

How does Piwik PRO address your Engagement Management Challenges?

Why is Piwik PRO the best choice for Campaign Management?

Why is Piwik PRO the best choice for Content Management?

How can Piwik PRO optimize your Social Media Analytics Workflow?

How does Piwik PRO facilitate Lead Analytics?

What is Piwik PRO?

Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications.

Piwik PRO helps to measure, analyze, and improve the user experience at each step of the customer’s relationship with the organization. It also ensures data privacy and security along the way.

Some of the features of Piwik Pro include tracking customer behavior across the websites, mobile apps, digital products, and post-login areas, optimize products, and customer experience at every stage of the user lifecycle and better understand how employees use SharePoint portal to enhance communication and internal processes.

What is Piwik PRO used for?

Piwik PRO is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Campaign Management and Content Management .

What are the top features of Piwik PRO?

Dashboard, Personalization and Widgets are some of the top features of Piwik PRO.

Who uses Piwik PRO?

Piwik PRO is used by Information Technology And Services, Computer Software and Marketing And Advertising among other industries.

What are Piwik PRO alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Piwik PRO.

Where is Piwik PRO located?

Piwik PRO is headquartered at ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland.

16 buyers and buying teams have used Cuspera to assess how well Piwik PRO solved their Digital Analytics needs. Cuspera uses 1231 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Swile - Consumer Services

Piwik PRO Analytics Suite helped Swile, a leader in employee benefits, improve their understanding of conversion rates and user journeys. Swile needed a GDPR-compliant analytics platform with easy in...tegration and a user-friendly interface. Piwik PRO offered seamless integration with Google Ads, Google Tag Manager, and Looker Studio, plus strong privacy features. Swile's marketing team now tracks key metrics and builds dashboards for each country. They found that over 70% of homepage visitors were customers logging in, leading to funnel optimization and better user experience.

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Moser Holding AG - Publishing

Moser Holding AG used the Piwik PRO Analytics Suite to solve data accuracy and reporting issues. Before, they struggled with inconsistent numbers from different analytics tools. With Piwik PRO, they ...now get raw data for in-depth analysis and better personalization. All departments can compare results and save time. The solution improved productivity and helped increase customer loyalty.

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Acrolinx - Computer Software

Piwik PRO Analytics Suite helped Acrolinx improve product and service quality by 14.8%. Acrolinx used the platform to track user behavior, identify unused features, and optimize single-page applicati...ons. The analytics suite enabled flexible reporting and event tracking without IT support. Acrolinx gained insights into feature usage and user actions across product versions. This led to better product development and immediate feedback for ongoing improvements.

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Government of the Netherlands - Government Administration

Piwik PRO Analytics Suite helps the Government of the Netherlands inform citizens better. The Public Information and Communications Service uses Piwik PRO to track and optimize content on over 600 go...vernment websites. Privacy is a key reason for choosing Piwik PRO, as it allows for anonymized data collection and secure storage. During the COVID-19 outbreak, the platform handled large traffic spikes and enabled quick analysis of content performance. The analytics suite supports a data-driven culture and helps citizens find the information they need.

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Wien Energie - Utilities

Wien Energie used the Piwik PRO Customer Data Platform to improve customer engagement and loyalty. They needed a privacy-compliant analytics solution to better connect with customers and personalize ...interactions. With Piwik PRO, they optimized processes, increased conversions, and improved customer satisfaction. The company used features like Tag Manager, Analytics, and Consent Manager for data-driven personalization. They saw higher newsletter subscriptions, reduced abandonment rates, and more loyalty program participation.

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HDI Global SE - Insurance

Piwik PRO helped HDI Global SE improve audience targeting and campaign effectiveness. The company used Piwik PRO's Customer Data Platform and Consent Manager to segment users and build detailed custo...mer profiles. They tracked user behavior and interests to identify the best-performing channels. This data-driven approach allowed HDI Global SE to optimize marketing spend and increase conversions from forms and tariff calculators.

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Key concepts and terms in Piwik PRO

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Peers used Piwik PRO for engagement management and campaign management

Piwik PRO Competitors

Piwik PRO Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.52/5 ★

Read Reviews (273)
Custom Reports

4.35/5 ★

Read Reviews (341)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.52/5 ★

Read Reviews (273)
Custom Reports

4.35/5 ★

Read Reviews (341)

Software Failure Risk Guidance

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for Piwik PRO

Overall Risk Meter

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Top Failure Risks for Piwik PRO

Piwik Pro News

Awards
 

Piwik PRO recognized as the Emerging Partner of the Year by Acquia

Piwik PRO has been recognized as the Emerging Partner of the Year by Acquia in their 2025 Partner Awards. This accolade highlights Piwik PRO's collaboration with Acquia to deliver advanced analytics and personalization capabilities while ensuring data privacy and compliance. The partnership enables organizations, especially in regulated sectors, to integrate analytics within Acquia's digital experience platform, enhancing marketing outcomes without compromising data control.

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Product
 

Piwik PRO Launches UAE Data Centre to Support MENA Customers

Piwik PRO has launched a new data centre in the United Arab Emirates to enhance its service for customers in the Middle East and North Africa. This expansion supports regional compliance with privacy regulations like the UAE PDPL and GDPR, and aligns with the UAE's digital transformation goals. The data centre aims to provide secure, scalable hosting solutions for diverse sectors, including finance and healthcare.

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Product
 

Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value

Piwik PRO has introduced a new pricing model for its Analytics Suite, effective August 4, 2025. The Business plan, starting at 35 per month, offers enhanced privacy compliance and integrates analytics, tag management, data activation, and consent management. The Enterprise plan is now tiered to cater to varying organizational needs, emphasizing scalability and privacy. Existing customers will transition smoothly with migration assistance.

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Product
 

Introducing new pricing: More analytics value and privacy compliance as you grow

Piwik PRO is introducing a new pricing structure effective August 1, 2025, transitioning its free Core plan to a Business plan and dividing its Enterprise plan into three tiers. This change aims to provide organizations with enhanced analytics, privacy compliance, and data activation capabilities. The Business plan targets small to mid-sized organizations, while the Enterprise plan caters to larger enterprises with complex needs.

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Piwik Pro Profile

Company Name

Piwik Pro

Company Website

https://piwik.pro/

Year Founded

2013

HQ Location

ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A