Search Your Reports For Vendors

Searching...

Your Reports For Vendors

Home Public Relations Prezly

Prezly: Use-Cases, Insights and Reviews | 2025 Cuspera

4.37 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(1438)

Prezly - Software for better, faster PR | Prezly

Prezly Overview

Prezly addresses the challenge of effective public relations management by offering a no-code platform to publish and distribute multimedia stories. It simplifies contact management with its PR CRM, reducing the complexity often associated with maintaining media relations. Users can create and publish visually appealing press releases and newsrooms quickly, enhancing engagement with journalists. The platform also supports reliable email campaigns for pitching stories, ensuring consistent delivery. Media monitoring features provide insights into coverage, while real-time analytics reveal which stories resonate with contacts. These capabilities streamline PR tasks and enhance outreach effectiveness.

Use Cases

Customers recommend Public Relations, Communication Management, Contact List Management, as the business use cases that they have been most satisfied with while using Prezly.

Other use cases:

Engagement Management
Campaign Analytics
Social Media Management
Content Management
Collaboration
Workflow Management
Rating And Review Management

See all use cases See less use cases

Business Priorities

Build Brand Awareness and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using Prezly.

Other priorities:

Acquire Customers
Enter New Markets Internationally Or Locally
Launch New Products
Manage Risk
Enhance Customer Relationships
Improve Brand Engagement
Improve Efficiency
Improve Digital And Social Presence
Improve Stakeholder Relations
Increase Sales & Revenue
Establish Thought Leadership
Scale Best Practices

See all business priorities See less business priorities

Prezly Use-Cases and Business Priorities: Customer Satisfaction Data

Prezly works with different mediums / channels such as E-Mail. and Video.

Prezly's features include Personalization, SEO, Recording, etc. and Prezly support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also Prezly analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I like that as advertised, it helps to avoiding media and contact lists in excel...." Peer review by Consultant

Prezly, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Prezly is used to publish stunning multimedia stories and distribute them to top contacts. No coding is required for creating and sharing content.

Popular Business Setting

for Prezly

Top Industries

Marketing and Advertising
Education
Consumer Goods

Popular in

Small Business
Mid Market
Enterprise

Prezly is popular in Marketing And Advertising, Education, and Consumer Goods and is widely used by Small Business, Mid Market, and Enterprise.

Prezly Customer wins, Customer success stories, Case studies

How can Prezly optimize your Public Relations Workflow?

Prezly is a public relations management tool that helps teams organize their workflow, collaborate and save time. It is ideal for agencies and in-house teams that manage a lot of content and media relationships. Although Prezly is still developing, it might not have the same functionality as more established tools.

"...Matt Suckley, Phoenix Games One platform for all your PR. Contacts...." Create a multimedia rich, fully branded newsroom with Prezly

What Are the key features of Prezly for Communication Management?

Prezly provides a comprehensive communication management solution that streamlines contact management, story creation, and publishing, and offers analytics for campaign tracking. The platform integrates contact relationship management, publishing tools, and online newsrooms, facilitating efficient media and blogger relations. Prezly's capabilities are limited by the lack of advanced email campaign creation features.

"...With Prezly, you publish once and distribute everywhere: your website, intranet, social media or via email to your most valuable stakeholders. ..." Prezly for PR teams

How can Prezly enhance your Contact List Management process?

Prezly offers a robust contact management system that includes automated contact enrichment, a communication timeline, and access controls for team collaboration. It enables users to manage, track, and interact with media contacts efficiently. The contact management features have seen improvements in recent years, but could still be faster.

"...Prezly will tell you which contacts need your attention, making it easier than ever to keep those contact lists clean. ..." Spend less time updating contact lists

How can Prezly enhance your Engagement Management process?

Prezly allows users to track engagement with their content, measure campaign performance, and follow up with media contacts. Users can schedule content, track email opens, and analyze campaign analytics. The system is limited in that it requires additional investments in content creation and social media expertise to achieve maximum effectiveness.

"...Get better results by sending targeted campaigns to your most important contacts and seeing how they engage with your content. ..." Create a multimedia rich, fully branded newsroom with Prezly

How does Prezly facilitate Campaign Analytics?

10 buyers and buying teams have used Cuspera to assess how well Prezly solved their Public Relations needs. Cuspera uses 1438 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Bravo Group - Marketing And Advertising

Prezly helped Bravo Group, a global PR agency, solve the problem of press releases with multimedia content getting caught in spam filters. The team needed a way to send engaging press releases with p...hotos and videos to journalists without deliverability issues. With Prezly, Bravo Group could embed images and videos directly in their releases, making it easier for journalists to use the content. The agency now impresses clients with visually rich stories and can track which contacts engage with their campaigns. Clients appreciate the data and improved exposure for their news.

Read more →

Brussels Airlines - Airlines

Prezly helped Brussels Airlines improve their PR and internal communications. The team switched from using Outlook and Excel to Prezly’s cloud database. This made it easy to manage contacts and send ...visual press releases. Journalists and bloggers praised the new approach. The team now tracks email engagement and manages employee communications in one place.

Read more →

Crytek - Gaming

Prezly helped Crytek turn their newsroom into a digital press kit. Crytek needed a way to organize assets for journalists and partners across many sub-brands. With Prezly, they made all digital asset...s easy to find and share online. The integrated newsroom lets journalists, influencers, and partners access up-to-date stories, bios, and press materials. Using the Prezly API, Crytek centralized their newsrooms and improved SEO. Crytek now has full control over their content and website setup.

Read more →

D'Ieteren - Automotive

Prezly helped D'Ieteren, a major Belgian car distributor, fix their slow and manual PR workflow. Before, PR managers used Word, Excel, and Outlook to create and send stories, which took a lot of time... and caused delivery issues. With Prezly, they now make and share multimedia stories quickly, manage contacts easily, and send emails in multiple languages with just a few clicks. The team can track who reads their stories and work together better. They now reach more stakeholders, including dealerships, not just journalists.

Read more →

De Lijn - Transportation/trucking/railroad

Prezly helped De Lijn, a Belgian public transport company, improve its communications workflow. Tom, the spokesperson, struggled with sharing visuals and managing contacts across different tools. Pre...zly made it easy to send mobile-friendly emails and manage contacts in one place. The CRM system let Tom track who read and clicked his emails. Now, all local teams use Prezly, making teamwork and coverage easier. Tom says Prezly saves time and gives better feedback on outreach.

Read more →

IKEA Belgium - Retail

Prezly helped IKEA Belgium improve stakeholder communication. Before Prezly, IKEA used three different platforms, making it hard to share stories and visuals. Stakeholders struggled to access informa...tion, and the PR team could not track results easily. With Prezly, IKEA now uses one platform for all stories and media. Sharing visuals is simple, and emails are less cluttered. The PR team can see performance stats in one place and share news on social media with one click.

Read more →

More Prezly Customer Stories...

Your quickstart guide to Prezly

Video Thumbnail

Frequently Asked Questions(FAQ)

for Prezly

What is Prezly?

Prezly is a PR software for better, and faster communication. It helps to acquire customers, enter new markets and enhance customer relationships.

Prezly is an online tool for communication teams and PR agencies to manage their contact database, publish news, and send email campaigns all in one place. It's an easy way to manage PR.

Some of its features include organizing all contacts and interactions, creating and publishing a stunning press release and newsroom, and deliver news to the right people at the right time via email campaigns, individual pitching and many more.

What is Prezly used for?

Prezly is a Public Relations Software mainly used by its customers to Build Brand Awareness and Improve Internal Communications by Public Relations, Communication Management and Contact List Management .

What are the top features of Prezly?

Personalization, SEO and Recording are some of the top features of Prezly.

Who uses Prezly?

Prezly is used by Marketing And Advertising, Education and Consumer Goods among other industries.

What are Prezly alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Prezly.

Where is Prezly located?

Prezly is headquartered at Leuven, Flemish-Brabant.

lightning

Peers used Prezly for public relations and communication management

Prezly Competitors

More Prezly Alternatives...

Prezly Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	4.79/5 ★ Read Reviews (50)
Custom Reports	4.63/5 ★ Read Reviews (177)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.79/5 ★ Read Reviews (50)
Custom Reports	4.63/5 ★ Read Reviews (177)

Software Failure Risk Guidance

?

for Prezly

Overall Risk Meter

Low Medium High

Top Failure Risks for Prezly

Prezly BVBA News

Product 09/10/2025

prezly/theme-nextjs-VUB

Prezly has developed a news site template using NextJS, TypeScript, and the Prezly SDK, named theme-nextjs-VUB. This template supports multi-language functionality, analytics, and error logging, and is designed for easy deployment via platforms like Vercel or Netlify. The project encourages community contributions and is licensed under MIT.

Read more →

Product 23/06/2025

Announcing Open Site Themes | News

Prezly has launched Open Site Themes, enabling users to transform the layout of their Sites for greater flexibility. This update supports diverse use cases such as internal newsrooms, investor updates, crisis hubs, and portfolios. The new themes empower PR professionals to customize multimedia press release sites, enhancing storytelling and audience engagement.

Read more →

Prezly BVBA Profile

Company Name

Prezly BVBA

Company Website

https://www.prezly.com/

Year Founded

2010

HQ Location

Leuven, Flemish-Brabant

Employees

11-50

Social

Financials

PRIVATE