Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Pubmatic allows our advertisers to reach multiple through a single relationship...." Peer review by User

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

How efficiently Does Pubmatic Cloud manage your Sending & Publishing Communications?

How does Pubmatic Cloud facilitate Engagement Management?

What benefits does Pubmatic Cloud offer for Lead Qualification: Technographic?

How efficiently Does Pubmatic Cloud manage your Workflow Management?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

PubMatic says Activate achieves significant industry adoption - TipRanks

PubMatic reports that its product, Activate, has been widely adopted in the industry.

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9GAG - Internet

PubMatic OpenWrap SDK helped 9GAG, a global social media platform, boost in-app programmatic ad revenue. 9GAG faced limited revenue with server-side header bidding. By integrating OpenWrap SDK, they ...expanded demand partners and improved transparency. 9GAG saw a 22% increase in average CPM and a 51% rise in in-app programmatic ad revenue. The SDK enabled real-time auctions and better analytics without changing their app or store approvals.

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zMaticoo - Information Technology And Services

PubMatic’s Access Membership program helped zMaticoo boost daily revenue by 270%. zMaticoo faced challenges monetizing its global supply and needed more premium demand and better support. PubMatic pr...ovided consultative account support, expanded capacity, and strong buyer relationships. zMaticoo saw a 122% increase in daily QPS and a 220% rise in daily revenue per impression. The partnership also included joint marketing and customized workshops.

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Smart Supply - Marketing And Advertising

PubMatic Connect helped Smart Supply cut cost per acquisition by over 50%. Smart Supply used AI-driven supply intelligence to target high-performing, brand-safe inventory. They worked with PubMatic t...o activate curated deals and optimize campaigns in real time. The campaign focused on an insurance-sector client, using supply-side targeting to improve conversions. Audience filtering and real-time optimizations led to fewer but more intent-driven clicks, making CPA most efficient by week 4.

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Publicis Group India - Marketing And Advertising

PubMatic's Consumer Experience Auction Package helped Publicis Group India improve programmatic campaign results. The agency faced challenges with video ad placement transparency. Using PubMatic, the...y saw 80% higher win rates and 12% higher video completion for 30-second creatives. CPMs became 7% more cost efficient. Viewability increased by 12% over benchmarks. They reached more niche publishers at scale and improved internal quality measurement.

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OMD - Marketing And Advertising

PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network to move 98% of spend to Deal-IDs by the end of 2...024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.

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PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Connatix

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Partnership

TCL & PubMatic Join Forces To Drive Demand, Efficiency In Streaming Live Sports Advertising - MSN

TCL and PubMatic have partnered to enhance demand and efficiency in streaming live sports advertising. This collaboration aims to leverage PubMatic's programmatic advertising technology to optimize ad delivery and performance in TCL's streaming services.

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Product

PubMatic Enters Final Phase Of Joining OzTAMs VOZ Streaming

PubMatic is in the final testing phase for its integration with OzTAM's VOZ Streaming, a service enhancing programmatic broadcast video-on-demand (BVOD) trading. This integration aims to expand programmatic access to premium BVOD inventory, improving campaign efficiency and transparency for broadcasters and advertisers. Deployment is expected in October, marking a significant step in advancing Australia's TV ecosystem.

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Partnership

PubMatic and Tubi Partner to Unlock Programmatic CTV in Australia

PubMatic and Tubi have formed a partnership to provide advertisers with programmatic access to Tubi's connected TV inventory in Australia. This collaboration aims to enhance viewer engagement and offer advertisers real-time transparency and control. Tubi's extensive content library and low ad loads make it an attractive platform for advertisers seeking to reach streaming audiences efficiently.

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Product

PubMatic Unveils AI-Powered Publisher Platform

PubMatic has launched an AI-powered monetization platform aimed at enhancing publisher control over yield, data, and demand. The platform integrates automated revenue optimization, first-party data monetization, and direct access to high-value media budgets. It features PubMatic Assistant for deal management, real-time analytics, and first-party data monetization at scale, empowering publishers to optimize yield and drive innovation.

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PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE