Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Looking for diversity of publishers and scale in doing so...." Peer review by Consultant

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

What solutions does Pubmatic Cloud provide for Sending & Publishing Communications?

How efficiently Does Pubmatic Cloud manage your Engagement Management?

What solutions does Pubmatic Cloud provide for Lead Qualification: Technographic?

How can Pubmatic Cloud enhance your Workflow Management process?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Overwolf - Internet

PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new buyers and show the value of in-play ads in gaming. PubMati...c's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.

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a leading online platform for handmade goods (Germany) - Internet

PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted to stand out in a crowded market and reach new audiences. U...sing Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.

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OMD - Marketing And Advertising

PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network to move 98% of spend to Deal-IDs by the end of 2...024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.

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NewsBreak - Media Production

PubMatic SSP helped NewsBreak boost programmatic revenue. NewsBreak wanted to grow awareness and attract more premium advertisers. PubMatic connected NewsBreak with top buyers and supported private m...arketplace deals. NewsBreak saw a 107% year-over-year increase in PMP revenue. Overall revenue grew 71% year-over-year. Open market revenue rose 14% year-over-year.

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Tokyo Tsushin Group - Media

PubMatic's OpenWrap SDK helped Tokyo Tsushin Group boost revenue from their mobile game apps. The company wanted to move beyond performance advertising and access global brand demand. By using OpenWr...ap SDK, they integrated new brand ad sources with their existing setup. This led to a 24% total revenue uplift and an 8.4x increase in average CPM for US inventory. Tokyo Tsushin Group also praised PubMatic's support and technical help.

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Nikkei Inc. - Publishing - Very Large

PubMatic helped Nikkei Inc., Japan's leading economic media group, expand its reach to global advertisers. Nikkei faced challenges growing programmatic ad revenue and needed a trusted partner. By mak...ing PubMatic its Preferred SSP, Nikkei saw programmatic revenue grow by over 3X in the first half of 2025 compared to 2024. The partnership enabled new international deals and improved access for overseas buyers. PubMatic's flexible support and focus on quality were key to success.

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PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Connatix

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Partnership

Chalice AI and PubMatic Advance Agentic Interoperability Across the Open Internet - Voice of Alexandria

Chalice AI and PubMatic have collaborated to enhance agentic interoperability across the open internet, aiming to improve programmatic advertising efficiency and effectiveness.

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Product

PubMatic Announced the Launch of AI Insights - MarTech Cube

PubMatic has launched AI Insights, a new feature within its platform that uses AI to help publishers understand demand dynamics and optimize revenue. This tool provides real-time visibility into inventory, pricing, and demand, allowing publishers to make informed decisions quickly. AI Insights offers actionable intelligence on channel optimization, advertiser strategies, and inventory alignment, enhancing publishers' ability to respond to market changes and improve monetization.

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Product

PubMatic Launches AI Insights to Help Publishers Understand and Act on Demand Dynamics in Real Time - Business Wire

PubMatic has introduced AI Insights, a new tool designed to help publishers analyze and respond to demand dynamics in real-time. This product aims to enhance decision-making by providing actionable insights into advertising trends and performance.

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Executive

PubMatic Expands Leadership to Drive AI-Powered Advertising Growth

PubMatic has expanded its commercial leadership team to drive growth in AI-powered advertising. Key appointments include Joseph Dressler and Bill McLaughlin as Senior Vice Presidents for Advertiser Solutions. This expansion aims to enhance PubMatic's presence in the connected TV, mobile app, and omnichannel media sectors, leveraging their AI-powered platform, AgenticOS, to meet increasing demand for premium video environments.

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PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE