Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...PubMatic s publisher-first approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices...." Peer review

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

What Are the key features of Pubmatic Cloud for Sending & Publishing Communications?

How does Pubmatic Cloud facilitate Engagement Management?

What makes Pubmatic Cloud ideal for Lead Qualification: Technographic?

Why is Pubmatic Cloud the best choice for Workflow Management?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Tokyo Tsushin Group - Media - media

PubMatic's OpenWrap SDK helped Tokyo Tsushin Group boost revenue from their mobile game apps. The company wanted to move beyond performance advertising and access global brand demand. By using OpenWr...ap SDK, they integrated new brand ad sources with their existing setup. This led to a 24% total revenue uplift and an 8.4x increase in average CPM for US inventory. Tokyo Tsushin Group also praised PubMatic's support and technical help.

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zMaticoo - Information Technology And Services - Information Technology and Services

PubMatic’s Access Membership program helped zMaticoo achieve 270% daily revenue growth. zMaticoo, a global technology company, needed better monetization and premium demand for its mobile app supply.... PubMatic provided consultative support, exclusive opportunities, and expanded capacity. zMaticoo saw a 122% increase in daily QPS and 220% growth in daily revenue per impression. The partnership also enabled joint marketing and direct advertiser connections.

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TCL Ads - Consumer Electronics - Consumer Electronics

PubMatic SSP and PMP helped TCL Ads boost CTV ad revenue in Latin America. TCL Ads faced low CPMs, inconsistent fill rates, and limited buyer awareness. PubMatic enabled Private Auctions and Programm...atic Guaranteed deals, streamlining operations and improving fraud prevention. TCL Ads saw a 12X increase in ad revenue, 13X growth in PMP revenue, and 94% of ad revenue from PMP. PubMatic's strong buyer relationships and automation saved TCL Ads over ten hours weekly.

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iQIYI International - Entertainment - Entertainment

OpenWrap OTT by PubMatic helped iQIYI International boost programmatic revenue. iQIYI saw a 960% increase in bid requests and a 610% rise in revenue after using the unified auction platform. The PubM...atic team worked closely with iQIYI's teams in Southeast Asia and China for fast setup. The solution let iQIYI run multiple campaign types and access more advertiser demand. Advanced analytics and optimization tools improved audience monetization.

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OMD Netherlands - Marketing And Advertising - Marketing and Advertising

PubMatic Connect and Semasio helped OMD Netherlands boost campaign reach by 205%. OMD Netherlands used PubMatic's SSP to activate Semasio audience segments for a large-scale programmatic campaign. Th...is approach delivered a 16% increase in viewability and a 21% uplift in CTR compared to DSP-side targeting. The solution enabled OMD Netherlands to meet strict targeting goals and improve campaign performance. OMD Netherlands plans to use more audience-driven campaigns with PubMatic.

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9GAG - Internet - Internet

OpenWrap SDK by PubMatic helped 9GAG boost in-app monetization. 9GAG wanted more bidding partners and better transparency. The platform integrated OpenWrap SDK for real-time auction and analytics. 9G...AG saw a 22% average CPM growth. In-app programmatic revenue grew by 51%.

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PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

JWX

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Product

Unity LevelPlay Now Available with PubMatic OpenWrap SDK

PubMatic has integrated Unity LevelPlay with its OpenWrap SDK, enhancing its mediation coverage across major mobile in-app advertising platforms, including Google AdMob and AppLovin MAX. This integration provides buyers with expanded reach, auction transparency, and performance-grade inventory, enabling more efficient and scalable media investments in mobile environments.

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Partnership

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic and Amnet have launched the first Agentic advertising campaign in France using the Claude LLM. This campaign, developed for INTERBEV, targets cooking enthusiasts and consumers of responsibly sourced meat. Utilizing PubMatic's Activate operating system, the campaign streamlines setup and execution, reducing setup time by 80% and enhancing campaign efficiency through AI-driven automation.

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Partnership

PubMatic offers agentic platform access to indie agencies in new deal

PubMatic and Untapped Growth have formed a partnership enabling independent agencies to access PubMatic's AgenticOS platform. This integration allows agencies to deploy buyer agents, optimize campaigns, and leverage PubMatic's data partners. AgenticOS, launched in January, enhances campaign efficiency and reduces costs, offering a competitive edge in the programmatic ad space.

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Partnership

PubMatic (PUBM): The Agentic AI Pivot and the Untapped Growth ...

PubMatic announced a multi-year partnership with the Untapped Growth Collective, aiming to democratize AI buying tools for mid-market and independent agencies. This collaboration will leverage PubMatic's AgenticOS platform to enhance transparency and efficiency in programmatic advertising, marking a strategic shift towards AI-driven solutions.

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PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE